The Southwestern Historical Quarterly, Volume 48, July 1944 - April, 1945

Shook Re views
Charles Schreiner, General Merchandise, 1869-1944: The Story
of a Country Store. By J. Evetts Haley. Austin (The Texas
State Historical Association), 1944. Pp. xiii+73. $3.50.
Messrs. W. Scott Schreiner and A. C. Schreiner, Jr., wishing
to commemorate seventy-five years of notable family achieve-
ment with a Christmas greeting to their friends, conceived
the idea of a memoir of their grandfather and his country
store, the origin and keystone of their widespread enterprises
in the Hill Country of Texas. They enticed J. Evetts Haley
from his herds on the Canadian River, delivered their records
into his hands, introduced him to some old-timers and descend-
ants of old-timers, and turned him loose. The result is a product
of which all participants in its making can well be proud: the
theme is one that Haley delights to write about - frontier
qualities of courage, determination, pioneer democracy of the
individual, deftly contrasted with modern sophistication and
mass organization and control; Harold Bugbee has illustrated
the text with a dozen of his characteristic drawings; Carl
Hertzog has expended loving skill on typography and design
and has even found a remnant of handmade paper to print
the book on; the Texas State Historical Association has added
another artistic item to its growing list of worth-while Texana;
and Charles Schreiner Company has made a contribution to
the social and economic record of the state that other business-
men could profitably emulate.
Born in Alsace in 1838, Charles Schreiner, with his family,
emigrated to San Antonio at the age of sixteen. Within the
next fifteen years, he served in the Texas Rangers, joined his
brother-in-law, Caspar Real, in working a small ranch, served
in the Confederate army, and became acquainted with the
western frontier by actual observation and experience. On
December 24, 1869, he opened his general merchandise store
on the upper Guadalupe at a shingle-makers' camp that grew
into the city of Kerrville. The growth of the country store is
suggested rather than described; but signposts of development
are not lacking. On the first day of business, three credit
accounts were placed on the daybook for a total of $4.50. At

Texas State Historical Association. The Southwestern Historical Quarterly, Volume 48, July 1944 - April, 1945. Austin, Texas. The Portal to Texas History. http://texashistory.unt.edu/ark:/67531/metapth146055/. Accessed July 24, 2014.