The Rusk Cherokeean. (Rusk, Tex.), Vol. 106, No. 6, Ed. 1 Thursday, August 6, 1953 Page: 1 of 24
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Rusk Prepared For Big Rodeo Weekend
Everything is set for the big-
gest and best Rodeo ever staged,
according to John Lester, Rodeo
chairman. This city is prepared
to be host to an expected 15,000
Rodeo and Homecoming visitors
Thursday, Friday and Saturday.
The big 3-day program gets un-
derway Thursday afternoon at 4
p. m. with a gigantic parade in
downtown Rusk. The parade will
be headed by Lions Club officials
including District Governor of
Lions International Allen Cald-
well, Lions Club President Glad-
stone Thompson, Roedo Chairman
John Lester, and many out-of-town
dignataries. Rodeo Producer Bob
Estes and his beautiful wife, Mar-
ianne, will ride again for this
parade. City officials, headed by
Mayor W. H. Hanna, and Chamber
of Commerce president, Ide R.
Hall will be on hand.
An estimated 5,000 people are
expected in Rusk to witness this
parade.
This year's show, produced by
Bobby Estes, one of the most out-
standing producers in the busi-
ness, features the wildest and
toughest rodeo stock in the United
"States. Estes stages a very fast
two hour show.
The Cherokee Riders, famous
all over the southland, will per-
form. This organization's square
dances on horseback is well worth
the price of admission.
Two famous clowns and bull-
fighters, Billy Keen of San Point,
Idaho and the Kajon Kid of Day-
ton, Texas, will be in the arena
to risk their lives for the thrill
of the fans. The Kajon Kid will
be remembered for his daring
stunts in the face of a charging
Brahma bull by rodeo fans from
last year's show.
Old faithful, Bud Townsend of
Henrietta. Texas, will serve as
Master of Ceremonies again this
year. Fans will remember Town-
send for his wit and humor in
addition to his accurate descrip-
tion of what is going on in the
Rodeo areana.
Fans have been provided free
parking back of the Rodeo area.
The concession stands are under
the supervision of Harold Miller.
An estimated 15,000 snow cones,
2,500 packages of peanuts, 2,000
bags of popcorn, 7,200 bottles of
soda water, 2,500 hot dogs, and
nearly two thousand cushions, in
addition to the usual cigars, cig-
arettes, and gum are being pre-
pared to accomodate the huge
crowd expected.
IT'S
RODEO TIME
IN RUSK
J BLANKET CIRCULATION
AN ESTIMATED 13,000 PEOPLE WILL
¡READ THIS PUBLICATION, BASED
ON CIRCULATION FIGURES
The Rusk Cherokeean
TEXAS' OLDEST WEEKLY NEWSPAPER, ESTABLISHED AS THE PIONEER JULY 5, 1848
SERVING THE GREATER RUSK TRADE AREA
Rodeo Souvenir
Edition
VOLUME 106
5 CENTS
THE RUSK CHEROKEEAN
AUGUST 6, 1953
24 PAGES
NUMBER 6
Outstanding Homecoming Program Is
Completed; A. J. Thompson To Speak
Judge Summers
Talks To Rusk
Rotarians Wed.
County Judge J. W. Summers
was guest speaker at the Rotary
Club Wednesday noon at the Rusk
Hotel. Judge Summers spoke on
County Government. In his speech
he mentioned the many achieve-
ments made by county and that
Cherokee County has a 5 Star Hat-
ing with the East Texas Chamber
of Commerce, which is a ver>
high rating. That was done by ef-
ficient county government and
economical operation of all de-
partments. .
"Some of our funds are in good
shape and some are not. Our Jury
Funds are plentiful while our
General Fund is low. What we
need is a re-allocation of these
funds so that we can put the
money collected in taxes to work
in the place it is needed most.
This is not a tax raise but a
means of readjusting the differ-
ent percentages of taxes now be-
ing collected in order that all
funds will have sufficient capital
to operate efficiently," slated
Judge Summers. "We do not want
to raise tax valuation, we do not
feel that we can cut down on our
expenses at present because we
are operating as closely as is pos-
sible at present and it appears that
the solution is a tax re-allocation
whereby we can put more money
in funds where it is low and need-
ed most," further stated the judge.
R. C. Buckner and John Cates
of Jacksonville were visiting Ro-
tarians. Dwight Talley was a vis-
itor. Doyle Bagley was program
chairman.
Youth Rally Held
At Legion Hall
Saturday Aug 1
The Seventh-day Adventist
churches of Lufkin, Nacogdoches
and Salmon were represented in
a special youth rally held Satur-
day, August 1, at the Legion Hall.
Pastor Jewkes, youth leader for
the Texas Seventh-day Adventist
Conference, was speaker at the
morning service. His subject was
how to became Winners in the
Christian Race."
After a picnic type lunch on the
grounds, a singspiration of hymns
and choruses was held. Later, a
special field nature study was
conducted by Mrs. Jewkes for the
majority while local youth lead-
ers held a council with Pastor
Jewkes presiding to lay plans for
a more active program among the
local Young People's Missionary
Volunteer Societies.
The group wishes to express
appreciation to the Smith's Cate
for kindly loaning additional
chairs for the occasion.
An outstanding Homecoming
Program has been completed for
all former residents of Rusk, ac-
cording to C. L. Manning, Home-
coming chairman of the Chamber
of Commerce.
All ex-students of Rusk High
School and former residents of
this city are issued a most cor-
dial invitation to attend the re-
ception and registration at the
Rusk Hotel between 9:00 and 11
a.m. Saturday, August 8th.
A big free barbecue dinner is
slated for the guests at the Jim
Hogg State Park at 12 noon.
Immediately following t h e
lunch, the Homecoming assembly
with Mayor W. H. Hanna of Rusk
making the welcome address.
Former Ruskite and prominent
East Texas attorney, A. J. (Whitie)
Thompson of Nacogdoches will
make the principal address. Mr.
Thompson is a former resident of
Rusk, and has served as mayor of
this city.
"As usual, we are depending
heavily on the good ladies of Rusk
to help us make this Homecom-
ing another big success. Wo need
as many cakes and pies as possi-
ble to feed the homecomers. All
ladies are asked to have their
pies or cakes at the Chamber of
Commerce office not later than
10:00 a.m. Saturday," said Mann-
ing.
VISITORS
Mr. and Mr*. Ralph Roa ' vaca-
tioned at Silver Spring*. Ft a., last
A printing pr*aa wee ttt upln
Williamsburg. Vtrginia. I l«.
by In*
Presbyterians
Give Sunday
Worship Program
The subject for the morning
sermon at the First Presbyterian
Church will be "Johovah, the God
of Nature and the Moral Law."
At night the topic is "Butter In a
Lordly Dish."
The General Meeting of the
Women of the Church will be
held at the church on Monday
night at 6:30. Each woman is to
bring a covered dish and Mrs.
Lois Henry will lead the Inten-
sive Bible Study in the book of
Psalms entitled, "Mirrors of the
Soul."
ENOUGH TO KNOW
I know not how, nor when, nor
why,
I can but this, on God rely;
His truth, His love, eternal flow;
God's life! This is enough to
know.
I rest content whate'er betide,
For love and peace with me
abide;
I care not how my footsteps go;
God guides! This is enough to
know.
I know not when I shall forsake
All sin. and in his likeness wake.
But to Christ's stature I shall
grow
God reigns! This is enough to
know.
1 know not why sometimes I (all,
Seem to torfet that God ia all;
I grasp hi* outstretched arms, and
lo!
God la! This U enough to know
France* 8 Clark
♦ ...
Hte lira! American
Citizens SUte Bank Will Have
Open House In New Building
Lions Club To
Have Outstanding
Meeting Thurs.
The Rusk Lions Club plans an
outstanding program Thursday
noon, according to Gladstone
Thompson, president.
Lion District Governor Allen
Caldwell of Jacksonville will,
make the principal address. Other
district dignataries will be pres-
ent. also, according to Lion
Thompson.
"We want every member of the
Lions Club to be on hand for
this meeting. Our District Gov-
ernor always makes a wonder-
ful talk, and we want him to speak
to a full house," said Thompson.
Rev. Freeland
Talks To Rusk
Kiwanis Club
The Kiwanis Club held Its reg-
ular meeting at Smith's Cafe Tues-
day. J. M. Boone, program chair-
man for the mpnth of August,
introduced J. H. Freeland, pastor
of the First Presbyterian Church,
the speaker of the day.
Rev. Freeland based his remarks
on Gen. 18:10, "For I know him
that will command his children
and his household after him, and
they shall keep the way of the
Lord, to do justice and judgment;
that the Lord may bring upon
Abraham that which he haith
spoken of him."
The speaker based the emphas-
is upon home authority and home
example. The most dangerous sign
of the times is the neglect of
home life, and the growing dis-
respect of children for parents.
"Dr. Fosdick says 'Freedom is
placed in jeopardy more by those
who will not exercise it than by
those who will not permit it'," ex-
plained Rev. Freeland.
Reserve Seats
Selling Fast;
Some Are Left
Reserve seat tickets for the 5th
Annual Rusk Lions Club Rodeo
are selling at a brisk pace, ac-
cording to J. C. Williams, Jr. tick-
et sales chairman.
"There are still some choice
seats left, and all person'* wish-
ing these good seats are asked
to pick them up as soon as pos
slble at the Rusk Hotel. Smith's
Cafe, and Quintons,
The first contlnously published
American newspaper was the B s
to® News-Letter founded by John
on April 24, 1104. and
far Tl y—n.
BOARD OF DIRECTORS OF CITIZENS STATE BANK are left to rifjht, seated: Leo W. Tosh, chair-
man of the board; E. R. Gregg, president; W. P. Richey, vice-president, cashier and trust officer.
Standing: H. P. Pryor, J. B. Schochler, and E. R. Gregg, Jr.
Mrs. Morinne T. Perkins, member of the board, is in Mexico and unable to attend opening.
State Officials Tour
Rusk State Hospital
The Citizens State Bank will
hold their formal opening Satur-
day, August 8lh from 2 to 4:30
p.m. Visitors from Rusk, and all
sections of Texas are expected to
attend.
The new bank features the lat-
est. in design for customer con-
venance and efficiency.
The building is 112 by 30 feet,
with a total of 33(30 square feet.
The lobby has 570 square leet, ap-
proximately 2'i times the space
of the old lobby.
Other features of the bank are
six tellers windows, night depos-
itory, private offices for execu-
tives, and an inter-communica-
tion telephone system. All new
fixtures have been Installed
throughout the new bank. The
bookkeeping department is com-
pletely seperated from the tell-
er's area. This adds greatly to the
efficiency of the operation of the
employees in both departments.
Three new vaults have been in-
stalled. The money vault has u
3 1-2 inch, 3 1-2 ton door and time
lock, and is made of reinforced
concrete. The Safe Deposit «loor
is three inches with a combina-
tion lock, and the record vault has
the standard door for this type
of vault.
The front is entirely glass with
an aluminum framing. The front
is veneered with Normandy brick,
and the entire north wall is in
brick and stucco.
J. A. Stiiton, contractor of
Jacksonville, has done the work
on this building, and the archi-
tects are Alexander and Russell
of Dallas.
The Texas State Hospital Board
members visited the Rusk State
Hospital and saw first-hand the
many difficulties that the hospital
authorities and employees are
laboring under.
The two chief troubles are too
many patients, and not enough
help.
The group was conducted on a
tour of the hospital facilities by
Dr. C. L. Jackson, superintendent
and several of his staff.
Members of the delegation look-
ing over the hospital conditions
were: John G. Dudley, board mem-
ber; Dr. Sam Hoerster, mental di-
rector, state system; Dr. Raleigh
It. Ross, Austin surgeon and board
member; Dr. James A. Bethea, ex-
ecutive director and retired army
general; Mrs. Lawrence Tarlton,
Fort Worth, the board's only
woman member; Mrs. L. J. Peter-
sen, Dallas, trip chairman; and
Mabel Gouldy, Fort Worth report
er.
"Our visitors seemed greatly im-
Newspaper Advertising One Of The
Most Popular Mediums Says Ga. Poll
ATTITUDES TOWARD ADVERTISING — A Georgia researcher
asked a lot of people u number of interesting and pertinent questions,
and came up with some arresting answers:
The consumer get better value In unadvertised than in advertised
brands: 78 per cent agreed , , , Advertising is desirable because It en-
courages people to want things; 74 per cent agreed ... It ia all right
to publish advertisement that need to be "taken with a grain uf salt";
75 per cent disagreed
Degree of advertising likea and dialikea—tn general my attitude
toward this type of advertising la one of;
Approval Unconcern or Disapproval,
iking Indlferene* Irritation
Mall i l «-v 413 14
pressed with overcrowded condi-
tions," Dr. Jackson said. "If we
had enough personnel here, we
could service more patients fast-
er, and get the number from 2400
down to the normal capacity of
1705 by better treatment."
The visitors inspected the new
Admission and Intensive Treat-
ment Building, now almost com-
pleted. This building will have
a capacity of 175 patients, and
will include classrooms, a labora-
tor, swimming pool ,and other ac-
commodations. Deep coma insulin
treatment facilities will be avail-
able in the new building.
It is hoped that this building
will be completed in January,
1054. In addition to the new build-
ing, several old buildings are be-
ing remodeled to accomodate the
state's criminally insane.
Cherokeean Closes
Thursday Afternoon
The Rusk Cherokeean will not
be open Thursday afternoon. The
office will open a t am. Thurs
day morning and elose at 11 noon
"We do this each year so that
our employees, who heee worked
and day lo prepare thu
section, een reel up and r- .-
Rusk Stores To
Close Early
h'he stores of Rusk are going to
close at 7 p.m. Saturday, accord-
ing to J. G. Johnson, manager
pf the Rusk Chamber of Com-
merce.
"All merchants of this city are
cooperating with the Lions Club
so that their employees will have
an opportunity to attend the big
show," explained Johnson.
Revival Slated
At Sardis Baptist
Church In August
A big Revival is scheduled at
the Sardis Baptist Church Sunday.
August 9. Evening services will be-
gin promptly at 8 p.m., according
to Rev. J. M. Schwltter
Everyone is invited to attend
these religious services.
Special Thanks
The Rusk Cherokeean wishes te
publicly thank Mr. Phil Olber* •#
f k fular A4a ninn Tala^r K&k
w w IsII1 e ^Iw^pw
fee his fin* ««opeealian In
I|u kbliiiu Hi* r It I. «na
™ e ep e «"W if wewrs™
Sank. lie
VM
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Whitehead, E. H. The Rusk Cherokeean. (Rusk, Tex.), Vol. 106, No. 6, Ed. 1 Thursday, August 6, 1953, newspaper, August 6, 1953; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth149983/m1/1/: accessed April 23, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Singletary Memorial Library.