[Letter with "The Santa Gertrudis Journal" letterhead]

Description:

Letter with "The Santa Gertrudis Journal" letterhead reads: Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 August 10, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Attached are two pictures each of four of your Pioneer Sale heifers, one picture of one of the heifers and four pictures of the sale bull. Also included is a suggested layout of a page ad, which includes all six pictures. You will need to fill in appropriate remarks about each animal under its picture. The promotion of these sale cattle could be done in any of the following ways. 1. Run the attached layout in both the September and October issues. 2. Increase the size to two pages to run in September, thereby making the pictures larger; run a follow up smaller ad of a half page in the October issue. 3. Do not run a picture of all of the heifers - use only one or two. We will need to have the layout, copy and pictures you want to use in September by August 20. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs."

Creator(s): Unknown
Location(s): United States - Texas - DeWitt County - Lockhart
Creation Date: August 10, 1970
Partner(s):
George Ranch Historical Park
Collection(s):
George Ranch Museum Collection
Usage:
Total Uses: 2,617
Past 30 days: 292
Yesterday: 3
Creator:
Unknown
Date(s):
  • Creation: August 10, 1970
Coverage:
Place
United States - Texas - DeWitt County - Lockhart
Era
Into Modern Times, 1939-Present
Date
August 10, 1970
Description:

Letter with "The Santa Gertrudis Journal" letterhead reads: Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 August 10, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Attached are two pictures each of four of your Pioneer Sale heifers, one picture of one of the heifers and four pictures of the sale bull. Also included is a suggested layout of a page ad, which includes all six pictures. You will need to fill in appropriate remarks about each animal under its picture. The promotion of these sale cattle could be done in any of the following ways. 1. Run the attached layout in both the September and October issues. 2. Increase the size to two pages to run in September, thereby making the pictures larger; run a follow up smaller ad of a half page in the October issue. 3. Do not run a picture of all of the heifers - use only one or two. We will need to have the layout, copy and pictures you want to use in September by August 20. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs."

Physical Description:

Paper; Width/Diameter: 21.7 cm, Height: 28 cm

Language(s):
Subject(s):
Partner:
George Ranch Historical Park
Collection:
George Ranch Museum Collection
Identifier:
  • LOCAL-CONT-NO: 2000.034.027b
  • ARK: ark:/67531/metapth7651
Resource Type: Letter
Format: Text
Rights:
Access: Public