Bulletin of McMurry University, 2005-2006 Page: 53 of 164
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4350 Consumer Behavior (3-0) Prerequisite: MKTG 3370 or
consent of instructor. An advanced study of marketing
theories concerning consumer motivations and behaviors in
the market place. Emphasis is placed on the behavior of
consumers and of the major stimuli that influenced them.
(Spring)
4370 Marketing Management (3-0) Prerequisite: MGMT 3310
and MKTG 3370, or consent of instructor. Study of the
managerial direction and control of activities necessary to
insure satisfaction of consumer needs. Consideration given
to relationships of the functions of marketing management in
the creation of a formal organization structure. Cross-listed
as MGMT 4370 and required of all Marketing Majors. (Fall)
4380 Marketing Research (3-0) Prequisite: BA 3370 or consent of
the instructor required of all marketing majors. Study of the
techniques used in determining sales potential, consumer
purchasing power, the demand for industrial goods, sales
forecasts, package and brand effectiveness, and the
allocation of territories. Intensive investigation and critical
analysis of current marketing and business problems. (Fall)
4X95 Independent Studies (variable credit) Prerequisite: Senior
standing and consent of the Dean. A study program
arranged between an advanced student and an instructor to
provide intensive study in a particular area of interest. The
course includes a definition of goals appropriate for the
advanced student, ways of attaining these goals, a schedule
for frequent consolation, and means of measuring progress.
(by arrangement)
XX99 Special Topics (variable credit) Prerequisite: Permission of
Instructor. A course of study offered occasionally to groups
of students to broaden departmental curriculum, to meet
student demand, or to observe special events. May be
repeated for credit when topic varies. (by arrangement)
MULTIMEDIA APPLICATIONS
See Multimedia Applications Program section for course listings and
descriptions.51
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McMurry University. Bulletin of McMurry University, 2005-2006, book, May 2005; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth86243/m1/53/: accessed April 24, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting McMurry University Library.