Description: Shown here is the front entrance of the Crazy Water Hotel, in the 100 block of NW 3rd Street. This entrance is into the hotel lobby with the front desk to the left. The "Crazy Water Crystals" radio show originated from the hotel lobby immediately to patron's right upon entering the hotel. A salesman convinced hotel owner, Hal Collins, that if he would advertise crazy water crystals over that "new-fangled" media, radio, that he could sell a boxcar-load of crystals a week. Radio advertising from the lobby of the hotel over the Texas Quality Network (TQN) made the crystals so popular in the thirties, they were selling a boxcar-load of them each DAY! Just dissolve the crystals in water and the purchaser had, perhaps, the world's first "instant food."
Contributing Partner: Boyce Ditto Public Library