Southwestern bell telephones, yellow page
directories are on the roll again, and
as you might expect in Boomtown, more
Yellow Pages will be delivered in Dallas
this year than ever before.
For the first time, over one million
copies are being hustled off to homes so
folks can let their fingers do the
walking.
And like last year, the phone company was
trying to get customers to flip the
yellow and clip the gold.
Remember last year's Yellow Pages
directory? Well, in the back, there were
dozens upon dozens of the gold page
coupon ads and this year's yellow
page directories also pushing those gold
page coupons.
But in the back, you're only going to
find two pages of the gold
page ads and actually only
five coupons.
It's down to about 20 percent of what
we had last year. And the why
is a question we haven't answered yet.
One reason might be the Gold Page
Grievance Association, a group of about
60 small business owners who claim
they were tricked last year into buying
the gold page coupon ads by salesmen
promising big results.
The big result was a lawsuit filed by the
association, but the phone company
insists there have also been success
stories and the gold pages are here
to stay.
It was a very good advertising and sales
tool for some people.
Mike Snyder, Channel 5, Action News, Dallas.