Oral History Interview with Ed Morrison, 1978-1983

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Description

Interview with Ed Morrison, a chairman of the board of Morrison Milling Company in Denton, Texas. The interview discusses his family background; his father's employment with Red Star Milling Company in Wichita, Kansas; his father's purchase of Alliance Milling Company in Denton in 1936; the history of the Alliance Milling Company; his father's short-term financing of the milling company; personnel and shipping procedures; the effects of World War II on the milling business; describes the "brown flour" days; the company's American markets; his father's efforts to bring the Santa Fe Railroad to Denton; his father's civic activities; the company's brand … continued below

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203 p. ; 28 cm.

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Jenkins, Floyd & Morrison, Ed 1978-06/1983-04.

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UNT Oral History Program

Affiliated with the UNT Department of History, the Oral History Program records, transcribes, and archives oral history interviews in order to preserve local, state, and U.S. history. The program also trains UNT students in the theory and methods of oral history, conducts workshops for community members, and maintains partnerships with related institutions and organizations.

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  • Main Title: Oral History Interview with Ed Morrison, 1978-1983
  • Added Title: Oral History Interview with Ed Morrison, June 21, 1978
  • Added Title: Oral History Interview with Ed Morrison, July 3, 1978
  • Added Title: Oral History Interview with Ed Morrison, July 18, 1978
  • Added Title: Oral History Interview with Ed Morrison, April 7, 1983
  • Series Title: Texas Business Oral History Project
  • Series Title: Business Archives Project

Description

Interview with Ed Morrison, a chairman of the board of Morrison Milling Company in Denton, Texas. The interview discusses his family background; his father's employment with Red Star Milling Company in Wichita, Kansas; his father's purchase of Alliance Milling Company in Denton in 1936; the history of the Alliance Milling Company; his father's short-term financing of the milling company; personnel and shipping procedures; the effects of World War II on the milling business; describes the "brown flour" days; the company's American markets; his father's efforts to bring the Santa Fe Railroad to Denton; his father's civic activities; the company's brand products; his apprenticeship experiences working for the company; his family's involvement in the company; the establishment of a grain testing and analysis laboratory; Morrison talks about the introduction of the kit business in 1965; the percentage breakdown of product sales; milling equipment; competition in the prepared mixes product line; the qualities and training of personnel; OSHA and safety in the workplace; the company's civic participation; the use of advertising; dealings with the EEOC; the government's handling of the aflatoxin incident in 1971; the effects of government's handling of the aflatoxin incident in 1971; the effects of government regulations on small companies; his views on the conversion to the metric system; the plight of the American farmer; his responsibilities as Chief Executive Officer; the company's short- and long-range plans; the importance of a formal education for business and life; the growth of sales and company assets in the early 1980s; comments on internal changes and financing the plant expansion; the changes in the product packaging; USDA's Payment-in-Kind program; consumer usage of product mixes; and the company's future.

Physical Description

203 p. ; 28 cm.

Notes

Interviews conducted in 1978 and 1983 for the Business Archives Project, North Texas State University Oral History Collection. Interviewer: Dr. Floyd Jenkins of the College of Business, North Texas State University.
The Morrison Milling Company Records from 1936 to 1973 are processed and available for viewing in the University Archives. Included are: correspondence, financial documents, legal documents, printed material, and ledgers relating to the business activities of the Morrison Milling Company in Denton, Texas. Also included are the files of Edward Walter Morrison, president and general manager of the company.

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UNT Oral Histories

The UNT Oral History Collection in the UNT Digital Library contains a selection of oral history transcripts covering World War II, politics, community activism, desegregation, recollections of life in Texas, and more. Access to some of these items is restricted to the UNT community.

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  • 1978-06/1983-04

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  • Aug. 19, 2025, 7:34 p.m.

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Jenkins, Floyd & Morrison, Ed. Oral History Interview with Ed Morrison, 1978-1983, book, 1978-06/1983-04; Denton, Texas. (https://texashistory.unt.edu/ark:/67531/metadc2478390/: accessed September 16, 2026), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Oral History Program.

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