[Boys Pouring Milk from Prototype Paper Milk Carton (2)]

Description

Photograph of two young boys sitting at a kitchen table. The boy on the left, Junebug Clark, pours milk from a PurePak container into a glass, which the boy on the right, Arnold Koziarz, holds. Junebug Clark Narrative: The significance of this photo is that at the time milk was only being sold and home delivered in glass containers. PurePak was manufacturing the "new" paper carton containers, but no one would buy into milk in paper cartons. There are a series of photos made for ads, like this one that ran but people were not convinced. Finally a hurricane hit ... continued below

Physical Description

1 photograph : b&w ; 16 x 20 in.

Creation Information

Clark, Joe 195u.

Context

This photograph is part of the collection entitled: Clark Family Photography Collection and was provided by UNT Libraries Special Collections to The Portal to Texas History, a digital repository hosted by the UNT Libraries. It has been viewed 38 times . More information about this photograph can be viewed below.

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UNT Libraries Special Collections

The Special Collections department collects and preserves rare and unique materials including rare books, oral histories, university archives, historical manuscripts, maps, microfilm, photographs, art and artifacts. They are located in UNT's Willis Library in the fourth floor Reading Room.

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Description

Photograph of two young boys sitting at a kitchen table. The boy on the left, Junebug Clark, pours milk from a PurePak container into a glass, which the boy on the right, Arnold Koziarz, holds. Junebug Clark Narrative: The significance of this photo is that at the time milk was only being sold and home delivered in glass containers. PurePak was manufacturing the "new" paper carton containers, but no one would buy into milk in paper cartons. There are a series of photos made for ads, like this one that ran but people were not convinced. Finally a hurricane hit Florida and Excello, the parent company of PurePak, sent truck loads of water in their new PurePac paper cartons and people finally got it. Since there were no photos of the unanticipated successful distribution of these water cartons, you can find photos of the recreation of this event, used in ads and promotion, in the Clark Photo Collection also. Photo by: Joe Clark, HBSS.

Physical Description

1 photograph : b&w ; 16 x 20 in.

Notes

Digitization of this item was sponsored by a grant from The Headliners Foundation.

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Collections

This photograph is part of the following collection of related materials.

Clark Family Photography Collection

This seminal work of visual storytelling represents the extensive Clark family archives from the golden age of American photography. Their work has featured in Life Magazine, National Geographic, Look and Newsweek.

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Creation Date

  • 195u

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Coverage Date

Added to The The Portal to Texas History

  • Feb. 26, 2015, 12:30 p.m.

Description Last Updated

  • July 17, 2017, 9:42 a.m.

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Total Uses: 38

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Clark, Joe. [Boys Pouring Milk from Prototype Paper Milk Carton (2)], photograph, 195u; (texashistory.unt.edu/ark:/67531/metadc499863/: accessed July 21, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting UNT Libraries Special Collections.