[Unveiling of 1961 Automobiles]

Description

Photograph of 1961 Automobiles being unveiled on the parking ramp of Detroit's Cobo Hall. This appeared as a two page spread in Life Magazine's October 17, 1960 issue. Photo by: Joe Clark, HBSS. Clark PhotoFile: 7800-110. The Life Magazine article was titled: The Hot Issue of America's Vitality and read. "On the futuristic ramp of Detroit's Cobo Hall, a parade of 1961 model autos spiraled down from the roof to be enshrined, almost like jewels, for this week's opening of the 43rd National Auto Show in the brand-new $54 million exposition palace beside the Detroit River. This was a sight ... continued below

Physical Description

1 photograph : b&w ; 16 x 20 in.

Creation Information

Clark, Joe 1960.

Context

This photograph is part of the collection entitled: Clark Family Photography Collection and was provided by UNT Libraries Special Collections to The Portal to Texas History, a digital repository hosted by the UNT Libraries. It has been viewed 24 times . More information about this photograph can be viewed below.

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Description

Photograph of 1961 Automobiles being unveiled on the parking ramp of Detroit's Cobo Hall. This appeared as a two page spread in Life Magazine's October 17, 1960 issue. Photo by: Joe Clark, HBSS. Clark PhotoFile: 7800-110. The Life Magazine article was titled: The Hot Issue of America's Vitality and read. "On the futuristic ramp of Detroit's Cobo Hall, a parade of 1961 model autos spiraled down from the roof to be enshrined, almost like jewels, for this week's opening of the 43rd National Auto Show in the brand-new $54 million exposition palace beside the Detroit River.
This was a sight guaranteed to stir excitement in the breast of a car-conscious nation on wheels. But it was more than that. The manufacture of automobiles is one of the nation's largest industries and a major index of the health of its economy. Here Detroit hoped to learn whether the public would approve what it was offering. Here too it could be possible to foretell with fair accuracy whether the nation could expect a year of boom or business doldrums.
Detroit's splash with the '61s takes on even greater significance because this is an election year in which the state of the economy and how to improve its future has become a bitterly divisive issue between Vice President Nixon and Senator John Kennedy. President Eisenhower tacitly acknowledged the political importance of what went on in Cobo Hall by promising to make an address there on October 17.
Big as it is, the issue is bigger than the 1961 model year. It is the absorbing issue of what goes into and comes out of every American's pocket book. It is an issue composed of vital stuff, measured in terms of prices, job or no job, growth or no growth--and it is an essential background for voting."

Physical Description

1 photograph : b&w ; 16 x 20 in.

Notes

Digitization of this item was sponsored by a grant from The Headliners Foundation.

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Collections

This photograph is part of the following collection of related materials.

Clark Family Photography Collection

This seminal work of visual storytelling represents the extensive Clark family archives from the golden age of American photography. Their work has featured in Life Magazine, National Geographic, Look and Newsweek.

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Creation Date

  • 1960

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Added to The The Portal to Texas History

  • May 22, 2015, 9:33 a.m.

Description Last Updated

  • July 24, 2015, 11:01 a.m.

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Total Uses: 24

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Clark, Joe. [Unveiling of 1961 Automobiles], photograph, 1960; (texashistory.unt.edu/ark:/67531/metadc505094/: accessed October 23, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting UNT Libraries Special Collections.