[News Script: Weather sign] Part: 1 of 4
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The biggest weatherman in town is open for business
atop the Service Life Center in downtown Fort Worth.
Actually, the sign, 61 feet tall, has been blinking
it's forecasts and current temperatures for some
time now, but that was unofficial. Sort of a trial
period to get the bugs out. The 50-ton sign had
some uneasy moments a few weeks ago, when one of it's
booms buckled during a thunderstorm. But the sign
held fast, to the delight of all concerned. (WFC)
pretty girls are on hand for the cere-
money which officially puts the sign in operation.
Fred Dickey, president of Service Life Insurance
Company, throws the switch that activates the
sign, which can be read from three-and-a halt-miles-
The press agents say these light bulbs represent
what they call the "four elements of weather." And
the girls use them in their poses * for photograph
phers. MaW ir the pictures,
Here’s what’s next.
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WBAP-TV (Television station : Fort Worth, Tex.). [News Script: Weather sign], item, July 19, 1965; (texashistory.unt.edu/ark:/67531/metadc982551/m1/1/: accessed January 20, 2019), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting UNT Libraries Special Collections.