Dallas Voice (Dallas, Tex.), Vol. 32, No. 50, Ed. 1 Friday, April 22, 2016 Page: 25 of 52
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gem a new life.
"There is a coffee table/side table that is a dressmaker's
case from France," Dame explains. "Years ago, some
ladies would order their dresses from Europe and there
wasn't cardboard at the time, so they shipped the dresses
in cases like this."
While some of the bigger furniture pieces aren't huge
sellers, they keep them in the store to inspire their cus-
tomers and help shoppers visualize a redo of their own
homes... or to allow a husband a place to sit while his
Taking care of the neighborhood
The concept of bringing together life and style for
Dame and Milner extends beyond their four walls — the
entrepreneurial pair also believe in investing in their com-
munity. They wanted to start an activity or event that
would drive pedestrian traffic to the streets and help the
neighborhood grow so Dame put his head together with
another business owner.
“A couple of months later, when we realized there
wasn’t a lot of traffic, we create the Wine Walk,” he says.
“The same thing happened if we had a big party here
— they would have a great time but wouldn’t walk down
to Kettle Art Gallery. It’s almost like they needed permis-
sion to walk around the neighborhood and still need that
permission,” says Milner. The Deep Ellum Wine Walk
has grown from four participating merchants to a bur-
geoning 25 and inspired the relatively new mimosa walk
which began with a smashing success after Thanksgiv-
ing and has continued into 2016.
wife shops. The wall art Life of Riley sells is all made by
local Dallas artists; many wall hangings are rare gems,
like old signs from New York, vintage ad posters and Eu-
ropean school maps.
"When I first started collecting maps, I just kind of col-
lected all of them because I've always liked maps," says
Milner. "I quickly narrowed it down to just European
ones because the colors on them are just so much better.
You didn't see maps with those colors growing up in the
United States. These colors are a lot richer and more un-
Sometimes there is just an emotional attachment to an
item that may not necessarily make sense, but there is
usually a story behind it.
"We had these two guys come in — cute as can be —
and there was this red tricycle on the dining room table,"
says Dame. "One of the guys said, 'Oh I want that tricy-
cle!' and his partner said, 'You don't need that.' But they
ended up buying it." The backstory, it turned out, was
that as a kid, one of the men could never quite make it to
the playground in time to get on the few, treasured red tri-
cycles, and ended up with a blue trike. In the end, he fi-
nally got to take a red tricycle of his own home.
And that's what makes a lifestyle store about more
than style, but also about living. ■
Life of Riley, 2636 Main St. Open Wednesdays-Sundays.
UNCOMMON SCENTS | You can ‘decorate’ your home
with fragrances — walking into Life of Riley is an olfactory as
much as a visual delight. (Arnold Wayne Jones/Dallas Voice)
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04.22.16 dallasvoice 25
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Nash, Tammye. Dallas Voice (Dallas, Tex.), Vol. 32, No. 50, Ed. 1 Friday, April 22, 2016, newspaper, April 22, 2016; Dallas, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1007231/m1/25/?q=%22bathroom%20bill%22: accessed June 22, 2021), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Special Collections.