The Southwestern Historical Quarterly, Volume 54, July 1950 - April, 1951 Page: 372
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Southwestern Historical Quarterly
the i o (not to be confused with the loi Ranch Show) which
pioneered in the profitable use of summer ranges in Kansas; and
those British backed ventures, vast in extent, the Cross L and
the JJ. These stories are all illustrative of the character, fortitude,
and determination which were common to the establishment of
the ranch empires of that day. Though many of the large ranches
have vanished or lost their original identity, Haley believes that
their heritage remains "in an expansive and generous attitude
toward life, a zestful and courageous point of view, and a high
regard for honorable tradition."
This book should prove interesting to all those whose imag-
inations are stirred by the history and lore of the cow country.
J. Evetts Haley is eminently qualified for such writing, for
through firsthand experience and extensive research he has be-
come an authority on the ranching industry of the Southwest.
His biographies of Charles Goodnight, George W. Littlefield,
and Charles Schreiner, pioneer ranchmen, have proved distinct
contributions to the literature of the Southwest and to the annals
of the cattle industry. It is to be hoped that at some future date
he will enlarge the scope of this small book to include the color-
ful story and romance of other distingushed brands, ranch enter-
prises, and their founders. There are many of these in Texas
alone, such as the Running W of King, the Laurel Leaf of
Kenedy, the three D's of Waggoner, the Lazy S of Slaughter, the
SMS of Swenson, the 6666 of Burnett, and others of equal dis-
Harold Bugbee, whom Haley has described as "a competent
artist in the classical tradition," has illustrated each of the chap-
ters of the text with his vivid, distinctive drawings. Of unusual
interest are the eight full-page illustrations, one at the beginning
of each chapter, consisting of pages from early brand books or
notices of brands and strays taken from early newspapers.
The superior craftsmanship of Carl Hertzog is evident in
typography and design. This handsome volume is a credit to all
who had a part in its publication.
C. STANLEY BANKS
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Texas State Historical Association. The Southwestern Historical Quarterly, Volume 54, July 1950 - April, 1951, periodical, 1951; Austin, Texas. (texashistory.unt.edu/ark:/67531/metapth101133/m1/484/: accessed December 11, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas State Historical Association.