The Southwestern Historical Quarterly, Volume 60, July 1956 - April, 1957 Page: 548
H. BAILEY CARROLL
T the meeting of the American Association for State and
Local History at Sturbridge, Massachusetts, on October
7, 8, and 9, 1956, the Annual Awards Committee directed
that Texas receive two of the awards in Region VII-South Central
Area. Selected for the honors were the First National Bank of
San Antonio and the West Texas Museum Association at Texas
Technological College in Lubbock.
The Texas awards were given on the basis of the following
The First National Bank of San Antonio, which is Texas' second
oldest bank in continuous operation under a national banking char-
ter, has consistently followed an associated historical emphasis in all
areas. Especially worthy of commendation have been the bank's his-
torical activities during the past year. In recognition of the fine work
the bank did in retaining and restoring the authentic Victorian char-
acter of its building when expansion became necessary in 1956, the
San Antonio Conservation Society presented one of its coveted awards
to the institution. Preserving the old building, which has been the
financial landmark of San Antonio for seventy years, reflects the vig-
orous program of the bank in conserving valuable local history and
making it an integral part of contemporary life. In pursuing its policy
of integrating the past and the present, the bank maintains the "Pio-
neer Room," a public museum in which irreplaceable mementos of
early San Antonio business activity are preserved and displayed. Also,
in commemoration of the refurbishing of the building, the bank pub-
lished an attractive and historically accurate forty-page booklet con-
taining a chronology of San Antonio since 1691 and early scenes of
the area contrasted with those of today. The advertising campaign
that preceded the opening of the redecorated building for three
months was based on events in the city's history. This technique
proved so popular that it was continued as a contribution to keeping
the city's past alive. As in the past, the bank this year continued the
policy of preserving Southwestern Christmas traditions by using these
as the subjects of greeting cards. Another technique employed to fur-
ther the preservation of San Antonio's history is the use of pictures
of the past and explanatory notes on the covers of each call statement.
The featuring of history is also prominent in the bank's television
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Texas State Historical Association. The Southwestern Historical Quarterly, Volume 60, July 1956 - April, 1957, periodical, 1957; Austin, Texas. (texashistory.unt.edu/ark:/67531/metapth101163/m1/590/ocr/: accessed September 23, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas State Historical Association.