The Southwestern Historical Quarterly, Volume 98, July 1994 - April, 1995 Page: 638
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Southwestern Historical Quarterly
commitments for most of them and are making arrangements for the
others this spring. The impending publication of the New Handbook is
motivating some authors to come through on their previous commit-
ments. Doug and Associate Editor Mark Odintz have spent much of
their time recently on the phone with authors and are encouraged by
the response. Our research staff also continues to prepare critical arti-
cles and to assist with the revision of entries from the old Handbook. We
have now edited almost 90 percent of the text and just over half of the
articles are ready for layout. We have gathered most of the illustrations
and have contracted with a former Handbook research assistant to draft
Galley proofs for the letters A-H were on display at our booth at the
annual meeting, as was a sample of the binding for the New Handbook.
The current schedule calls for layout to be completed in October and
for camera-ready pages to be provided to the printer on disk in late fall.
We expect to receive the books in February i996.
We announced a pre-publication marketing plan at the annual meet-
ing in an effort to get as many pre-publication purchases as possible. Re-
tail price for the New Handbook has been set at $395. Between now and
March 1, 1996, we are now offering a pre-publication discount of $1oo
(plus your member's discount) if you purchase the New Handbook by
March 1, 1996. Additional discounts will be offered to schools, libraries,
and museums to assist these public service institutions and to further en-
courage pre-publication sales. There are two primary purposes for such
a sale: first is the need to know how many books to print. If we have a
good response to our sale, we will be able to print more books and,
thereby, reduce the unit cost. Second, any income that we receive before
we must pay the printing bill next spring can be applied to that bill,
thereby reducing the amount of money that we must raise through
grants and gifts.
We began this pre-publication effort at the joint annual meeting of
the Texas Association of School Boards (TASB) and the Texas Associa-
tion of School Administrators in September. TASB is coordinating a pre-
publication offer for elementary and secondary schools in Texas, and
provided us with a complimentary exhibitor booth where we displayed
materials on the New Handbook. We introduced a number of people to
the New Handbook and to other programs of the Association. We also ex-
hibited at the TEA/TASA midwinter education conference in Austin
(January 30-31), and at the Texas Press Association annual convention
in Dallas (February 2-4). The Hal Copeland Co. of Dallas has been em-
ployed to coordinate a pre-publication program for newspapers aimed
at encouraging individuals or companies to buy copies of the New Hand-
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Texas State Historical Association. The Southwestern Historical Quarterly, Volume 98, July 1994 - April, 1995, periodical, 1995; Austin, Texas. (texashistory.unt.edu/ark:/67531/metapth101216/m1/708/: accessed December 18, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas State Historical Association.