The Optimist (Abilene, Tex.), Vol. 88, No. 44, Ed. 1, Wednesday, March 8, 2000 Page: 5 of 8
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Wednesday March 8 2000
New director of operations
steps up to KACU's microphone
KACU-FM has a new director of
Gary Vaughn former program
director recently moved to Lubbock
to work in marketing at a new
branch of Conseco Financial and
will also train to be a loan officer.
John Best adjunct instructor of
video and photography began work-
ing as KACUs program director
Best said the job involves planning
the stations programming working
with student announcers and solving
Vaughn!; new job came after meet-
ing the Lubbock branch manager an
ACU alumnus when the boss visited
Vaughns church several weeks ago.
"Thats a lesson to the students who
are about to graduate" Vaughn said.
"You can get some great jobs in who
you know. Even though you may not
have sat across from each other in
the Bean you were on the same cam-
pus at some time."
Vaughn said a higher salary and the
opportunities to be in a larger city
and closer to his family made the
Lubbock job attractive.
Although Vaughns new job is dif-
ferent from his recent radio experi-
ence at KACU and several other local
radio stations he said it lias prepared
him to deal with people in his new
"Anytime you do something new it
scares you" Vaughn said. "But I'm
excited to do something new."
Vaughn also said he will miss the
Christian atmosphere of the univer-
sity and working with students every
Students and KACU announcers
have appreciated Vaughns work.
"Hes been a real encouragement to
me as far as pursuing a broadcast
career" said Michael Hagerty junior
journalism major from Devinc.
Hagerty an announcer for KACU
said the transition between Vaughn
and Best will not be too difficult.
"A lot oT the announcers already
have a relationship with him"
Best earned a degree from Hardin-
Simmons University in classical
music and is now completing a mas-
ters degree in digital media at ACU.
He has also worked as a photojour-
nalist and in commercial photogra-
phy and video.
"This is a new opportunity to actu-
ally use the music background in a
formal way" Best said.
He said he is a longtime KACU lis-
tener and feels comfortable with the
"I think you'll see some subtle
changes" Best said. "But its not bro-
ken; we're not going to have to fix it
Its been in excellent hands."
IMCO seeks survey participants
Ripping another page out of the
telephone book Alicia Phillips
looks at the long columns of names
and feels a twinge of anxiety.
"There's always a sense of ner-
vousness when you look at a page
of people to call an apprehension
about calling perfect strangers"
said Phillips who is a member of
the Integrated Marketing Commu-
Phillips a sophomore integrated
marketing communication major
from Amarillo has worked on
IMCO's latest project.
A local media group is planning
an interactive music survey March
2 1 . The group will meet with sur-
vey participants gathering infor-
mation to help improve its radio
IMCO was hired to find qualified
Abilenians to participate in the
survey and was asked to keep
their employers' names confiden-
tial to prevent local competitors
from skewing the survey's results.
IMCO members said that the task
of finding participants is education-
al but sometimes frustrating.
The project acquaints students
with the local market helping
them understand consumers.
"Market research is something is
something that every advertising
agency or public relations firm has
to be in tune with. Whether I'm
going to be doing it myself or I'm
going to have someone else doing
it its still important to know how
it works" Phjllips said.
In addition the project is teach-
ing the participants how they
might want to revise their plan if
they do phone research again said
Amanda Ellis an IMCO president.
"We'll know we don't want to call
out of the phone book" said Ellis
senior IMC major from Arlington.
The strategy so far has been to
pull a page from the telephone
book and start calling Ellis said.
The IMCO member asks ques-
tions to determine whether a per-
son is qualified to participate in
the radio survey.
IMCO aims to find at least 100
participants said Jenny Reed a
second IMCO president and
senior IMC major from Houston
"You can call 50 people and only
get one person who would qualify
or one person who is interested in
coming" Reed said.
Part of the challenge in persuad-
ing people to take the survey is
suspicion in the person on the
other end of the line.
"Americans arc kind of burned
out on phone surveys and tele-
marketers. You have to learn how
to approach the call so its very
clear to them that you're not trying
to sell anything and this isn't a
scheme to pull the wool over their
eyes" Phillips said
The survey is Tuesday after
And because the list of phone
numbers comes straight from the
phonebook other problems arise.
"There are a lot of disconnected
numbers a lot of 'He doesn't live
here anymore'" Ellis said. "We
did call one person and they
were deceased. Thai was kind of
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A Note erom the Director:
I would like to express my heartfelt
thanks and appreciation to each of
you for making Sing Song 2000
You did an incredible job and are to
be commended. Because of your
hard work together we were able to
produce a show of which we will
always be proud.
With sincere thanks
Sing Song director
Please write any comments (positive or negative)
you have about Sing Song 2000 or ideas for next
year. Let me hear from you.
Bring to Sing Song office downstairs Campus
Center next to the Volunteer Center or mail to
ACU Box 27867.
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The Optimist (Abilene, Tex.), Vol. 88, No. 44, Ed. 1, Wednesday, March 8, 2000, newspaper, March 8, 2000; Abilene, Texas. (https://texashistory.unt.edu/ark:/67531/metapth101648/m1/5/?rotate=270: accessed June 17, 2019), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Abilene Christian University Library.