Denton Record-Chronicle (Denton, Tex.), Vol. 111, No. 22, Ed. 1 Sunday, August 24, 2014 Page: 4 of 42
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Sunday, August 24, 2014
This year, parents with school-aged children are projected to spend more
than $26 billion on back-to-school shopping.
And, where do they look to find the best deals?
Newspaper media-in print and online.
Eight in ten adults with children in their household used the newspaper
and took some action as a result of an ad in a print newspaper in the past
Newspapers make back-to-school shopping as easy as 1,2,3.
Source; Newspaper Association of America, “How America Shops and Spends 2014”
Newspaper Association of America
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Parks, Scott K. Denton Record-Chronicle (Denton, Tex.), Vol. 111, No. 22, Ed. 1 Sunday, August 24, 2014, newspaper, August 24, 2014; Denton, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1124370/m1/4/: accessed July 16, 2019), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .