Texas Almanac, 1947-1948 Page: 10
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10 TEXAS ALMANAC.-1947-1948.
In our business associates, as in our
friends, we seek sincerity and truth,
and respect these qualities where we
find them. SOUTHLAND LIFE execu-
tives do not merely expect, but re-
quire these qualities in every one
of their representatives. For life
insurance underwriting is a highly
specialized profession-whose prac-
titioners require the combined attri-
butes of a skilled, trusted financial
What makes a man stand out from other men?
A man's appearance might be striking.
His manner of dress might be impeccable.
His manner of speaking might be compelling
And yet, he might not he the sort of person
you "cotton to" for long if his character lacks
the all-essential traits-Sincerity and Truth-
adviser who is indeed an unselfish,
To appreciate fully the priceless
counsel of an experienced life insur-
ance specialist you must come to
know SOUTHLAND LIFE'S represen-
tatives-for you will then know the
high caliber of men who make the
name SOUTHLAND a respected one
in the field of life insurance.
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Texas Almanac, 1947-1948, book, 1947; Dallas, Texas. (texashistory.unt.edu/ark:/67531/metapth117136/m1/12/: accessed June 29, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas State Historical Association.