The Southwestern Historical Quarterly, Volume 71, July 1967 - April, 1968 Page: 14
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An Old Trail, A New Look
One hundred years ago this month the first Texas longhorns were
finding their way up the Chisholm Trail to Abilene, Kansas, thereby
opening a chapter of western American history whose epic story has
captured and held international attention ever since. To commemorate
this great adventure, the Southwestern Historical Quarterly herewith
offers the first of a series of thematic issues. The next theme will con-
centrate on our Spanish-Mexican heritage, and will appear in April
Complementing this thematic innovation is the use of a pictorial
cover, which will change to highlight the lead article in each issue.
In line with the title of the Quarterly, we have also enlarged the scope
of the editor's long column to "Southwestern Collection," and will
expand and structure its coverage. Occasionally pictorial articles such
as "Cowboy Album" will be utilized because of their unique capacity
to speak with more clarity and impact than words. Above all, we plan
to take a continually critical view of the Quarterly's format and con-
tent so as to increase editorial flexibility and, hopefully, your pleasure
in just "looking at" the journal.
In making these changes we have had superb and indefatigable
counsel. Thanks go especially to Carl Hertzog for patient and percep-
tive advice on technical matters, to Jose Cisneros for the distinctive
type face designed for the cover, to Harold E. Jessen for his generous
permission to reproduce his original design for the rotunda floor of
the Texas capitol, to Von Boeckmann-Jones, (the only firm ever to
print the Quarterly) for making its plant a virtual laboratory in which
we could experiment with design, and to the Association staff, which
has drafted, dreamed, and dashed about in its attempts to make the
Quarterly a magazine you will like.
JOE B. FRANTZ
Cover: "Welcome for the First Trail Herd" by W. H. D.
Koerner, z878-z938. Courtesy of Mrs. Ruth Koerner Oliver.
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Texas State Historical Association. The Southwestern Historical Quarterly, Volume 71, July 1967 - April, 1968, periodical, 1968; Austin, Texas. (texashistory.unt.edu/ark:/67531/metapth117145/m1/14/: accessed April 29, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas State Historical Association.