Texas Almanac, 1939-1940 Page: 3
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j TiT pI II
WFAA'S new 653-foot vertical
radiator, the tallest structure in
Texas, now enlarges the station's
effective service area approximately
30%. To radio listeners this means
even finer reception on 800 kilo-
cycles; for sponsors it widens the
scope of public contact; for the sta-
tion it provides a greater opportu-
nity to serve the Southwest and to
add thousands of new friends to
the vast WFAA audience.
*The 30% increase is a
preliminary engineers' esti-
mate as technical surveys
have not been fully com-
pleted. Advertisers are in-
vited to write for the new
maps and market data
which will be available
"YOUR NEIGHBOR OF THE AIR"
50,000 WATTS W FAA 800 K. C
MARTIN CAMPBELL, GENERAL MANAGER
"RADIO SERVICE OF THE DALLAS MORNING NE W S"
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Texas Almanac, 1939-1940, book, 1939; Dallas, Texas. (texashistory.unt.edu/ark:/67531/metapth117163/m1/5/: accessed March 20, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas State Historical Association.