Texas Almanac, 1941-1942 Page: 15
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---a Potent Factor in
the Tremendous Industrial
Growth of-GREATER DALLAS
T E combination of circumstances under which business
has built Dallas- and Dallas has built business--is one
that is well-nigh perfect. Surrounded by a state con-
taining six million relatively prosperous citizens, Dallas
finds itself as the center of supply for nearly a million of
folks having unusually high buying power and at the same
time enjoys the sales, distribution and production facilities
and trained people to supply its market most adequately and
most profitably. An outstanding feature of this adequateness
today is its 152,000 horsepower ready to supply cheap electric
power-a total of 113,750 kilowatt central station generating
capacity of which 31,250 kw. was added to the power lines
serving Dallas industry in the summer of 1938.
With power available to fill the needs of a half million
people-supplied at low rates to find ready employment-
industry finds a real reason for building its future in Dallas.
"Building for the Future of a Million
DALLAS POWER & LIGHT CO.
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Texas Almanac, 1941-1942, book, 1941; Dallas, Texas. (texashistory.unt.edu/ark:/67531/metapth117164/m1/17/: accessed March 30, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas State Historical Association.