Texas Almanac, 1949-1950 Page: 13
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"...at a cost as low as is con-
sistent with financial safety."
In 1927. Walter S. Gifford, then president of the American
Telephone and Telegraph Company, said in an address in
"With your sympathetic understanding we shall
continue to go forward, providing a telephone service
for the nation more and more free from imperfec-
tions, errors or delays, and always at a cost as low as is
consistent with financial safety."
In carrying out this police. the telephone industry ha.,
brought to America the most. the best. and the lowest-priced
telephone service in the world.
SOUTHWESTERN BELL TELEPHONE COMPANY
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Texas Almanac, 1949-1950, book, 1949; Dallas, Texas. (texashistory.unt.edu/ark:/67531/metapth117167/m1/15/: accessed April 24, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas State Historical Association.