Texas Almanac, 1949-1950 Page: 34
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Shown above is the plant from which The Dallas Morning News removed to its new
building in March, 1949. In the foreground, at Commerce and Lamar Streets, is the office
building, erected in 1900. In the background, at Commerce and Austin Streets, is the mechan-
ical building, erected in 1913. The original building, shown on page 33, was in the middle of
the block at approximately the position of the entrance between the two buildings shown above.
are inscribed three simple sentences from an
address made by Mr. Dealey in 1906. They
contain the essence of his Idea of the func-
tion and responsibility of American news-
paper journalism. They are-
"Build The News upon the rock of truth
and righteousness. Conduct it always upon
the lines of fairness and integrity. Acknowl-
edge the right of the people to get from the
newspaper both sides of every important
The statement was first made in an address
before a gathering of employees of The
News celebrating its arrival at its twenty-
first birthday anniversary. He repeated it
a number of times thereafter.
The new structure was erected at a cost of
slightly less than six million dollars, includ-
ing machinery and equipment. The building is
laid out according to the latest engineering
design for newspaper production, permitting
continuous processing from the news, edi-
torial and advertising departments through
the printing, stereotyping, press and mailing
Possibly public interest and imagination
are more stirred by the giant sixteen-unit
Hoe color-convertible press than by anything
else. Weighing a million and a quarter
pounds, it stands on a floating base at the
lowest basement level and rises, in a room
of cathedral-like dimensions, to the elevation
of the third floor above the basement. It is
145 feet long. Motors totaling 800 horsepower
drive the press with the precision of a Swiss
watch through a delicate electronic control
system. At ordinary operating speed it can
print 160,000 32-page sections an hour.
Another outstanding feature of the new
building is its library, one of the finest news-
paper libraries in the country. It occupies a
central position between news and editorial
departments, having shelf capacity for 14,000
volumes in addition to which there is space
for several thousand volumes in the fireproof
library vault in the basement where the
bound files of The Galveston and Dallas
News and some other old Texas newspapers
are kept. Adjacent to the library and oper-
ated in co-operation with it is the biograph-
ical department or "morgue" in the parlance
of new spaper folk. The files of the library
and biographical department together con-
tain hundreds of thousands of clippings, cards,
pictures and other forms of information.
Built for the Future.
There is not space in this short article for
a description of the new building. The press
and the library are mentioned as examples of
the manner in which the new plant is
equipped to function as a modern newspaper
Throughout the building the most modern
and serviceable machinery and equipment
have been installed for the convenience and
efficiency of its 900 employees. In every de-
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Texas Almanac, 1949-1950, book, 1949; Dallas, Texas. (texashistory.unt.edu/ark:/67531/metapth117167/m1/36/: accessed August 23, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas State Historical Association.