The 1928 Texas Almanac and State Industrial Guide Page: 27
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SOUTHWESTERN BELL TELEPHONE CO. 27
OFTEN thousands of dollars worth of property are
used in making a single long distance call. For a
local message, you have the exclusive use for the time
being, of hundreds of dollars worth of property. Your
telephone instrument is but 2% of the equipment
needed to serve you.
But this immense system of machinery and wires behind your
telephone could not function were it not for the force of well-
trained employees and the capable management.
The services of all our employees and our equipment are mrr-
ished at a price which enables you to get perhaps more pleasure
and more benefit than for any other like amount of money which
SOUTHWESTERN BELL TELEPHONE COMPANY
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The 1928 Texas Almanac and State Industrial Guide, book, 1928~; Dallas, Texas. (texashistory.unt.edu/ark:/67531/metapth123786/m1/30/: accessed February 17, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas State Historical Association.