The Hereford Brand (Hereford, Tex.), Vol. 5, No. 19, Ed. 1 Friday, June 23, 1905 Page: 3 of 8
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THE HEREFORD BRAND
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Buy Hair
at Auction?
At any rate, you seem to be
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•principles: "going, going,
g-o-n-el" Stop the auction
with Ayer's Hair Vigor. It
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restores color to gray hair. A
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SARSAPARILLA.
PILLS.
CHERRY PECTORAL.
READ IT.
Address Delivered to Texas Bank-
er's Association by William
S. Powers oí Pittsburg
on Advertising.
"I am a firm believer in maintain-
ing all the dignity that belongs to
the financial institution, but in order
to do that it is not necessary for a
bank to bury itself and throw away
all the advantages offered by modern
methods of doing business. There
are banks so tied up in their notions
of dignity that they are practically
dead to the world of business, and
the sign above the door is really
necessary to proclaim their ex-
istence.
•«I often think of that when I
hear of a man whose notions of
dignity prevent him from letting the
world know that he is in business.
Every man who is in business has
some distinct thing that he wants to
sell to the public, and it does
not matter whether that thing is dry
goods or groceries—personal ser-
vices or the functions of a banking
instution. The public has got to
be interested before the trade can be
matte. The success of a- banking
institution depends absolutely upon
the degree of confidence that can be
created in the public mind, and it is
the bank that succeeds to the largest
degree in the creation of this public
confidence that achieves the greatest
measure of success.
"Now, modern advertising is
merely: the quickest, most certain
and most economical method of at-
taining, this end.
"I was talking a couple of weeks
ago wi& two bank presidents. One
represénted a bank with a capital of
$2,000,000, located in* city of over
800,000 inhabitants. The other
came from an institution with $1,-
000,000 capital, in a city of about
100,000 inhabitants. The banker
from the larger city was telling
what he had done. Not a dollar
had he expended for advertising; he
had not even personally solicited
business, yet in two years' existence
his bank had rolled up a deposit
list of $3,300,000.
44 «Well,' the banker from the
smaller city said, 'I have been in
business a month less time than you.
Our capital is half what yours is>
and the community from which we
have built up deposits of $3,200,000,
just $100,000 less than yours. And
we have done it all by advertising.
,4And he might have added if he
had not been a modest man, that
notwithstanding ad expenditure of
almost $10.000 oer vear for adver-
tising, his bank in its two
years of existence, paid two sub-
stantial dividends, while the bank
in the large city fifihout any ad-
vertising expenditure, had not yet
reached a dividend -basis.
"Doe's that make any clearer my
meaning when I say emphatically,
advertising rightly done is not an
expense, but an investment?
44Now, we often hear it said that
you can't prove that advertising pays
a bank because there is so little in
the banking business to which yon
can pin actual results. And in one
sense of the word that is true. The
banker has no bargain days; no
special sales. He can not put an
advertisement in the paper in the
morning and see returns coming in
over the counter an hour or two
later, but if over a period of years
the banks that have been advertis-
ing persistently grow in very much
larger proportion than do the banks
that do not advertise, is it not pretty
conclusive evidence that thera is
something tangible in the judicious
use of printers' ink?
"But can such a showing be
made? Try it yourself. Lpok up
the history of the banks• of your
own State. See if the most signal
successes of recent years have not
been the institutions that believe in
and practice the principles of modern
advertising.
"I recently toók the trouble to
make just suoh a comparative state-
ment showing the progress of the
banks at Pittsburg within the last
five years, and I found that in every
essential feature the banks that have
been intelligent advertisers have
outgrown the institutions that have
not advertised. In deposits, sur-
plus and assets, the advertising
banks have increased from 40 to 125
per cent, while the banks that have
not been advertisers increased from
an average of only 27 to 28 per
cent.
"'Advertising is to business life
exactly what fertilizing and culti-
vating are to the agricultural in-
terests. Advertising *rill not work
miracles. In the hands of an ener-
getic, forceful and resourceful man
it is a mighty force, but the man
himself has got to have faith in it
and to put his own . personality and
energy back of it.-' Advertising
itself will not do the whole work. It
will blaze the way, but the man
himself must follow the trail.
4'Advertising opens the door to
new business possibilities, broadens
the scope of the business horizon,
but the man himself must enter the
door and take possession jof the en-
larged field of operation if he is to
reap the harvest. ■
"Advertising is the giant power
that will remove all the difficulties
from the business path; open up all
channels of progress. But it must
have the man back of it to rightly
direct this mighty force if right re-
sults are to be realized."
Important to Tax Payers.
Austin, Texas, June 5, 190S.
Mr. J. S. WyChe,
Tax Assessor Deaf Smith,
Hereford, Texas.
Dear Sir:—In reply to yours of
the 22nd inst., I have to advise that
lands should be assessed according
to the printed abstracts. Where
lands on county lines lie partly in
oné county and partly in another
and are abstracted as " all being in
ohe county, the attention of the land
office should be called to the matter
so that correction can be made.
Until such correction is made as-
sessment should be in accordance
with the printed abstrácth.
Very respectfully,
J. W. Stephens,
Comptroller.
ii
We would like to remind you that we are still selling the Deering Binders. This
machine has points of great advantage over other binders, and these points we will
be glad to show you if you will come and look them over. The Deering costs you no
more than other machines and has superior advantages, the value of which would be
difficult to estimate. We have just received a car-load of best quality «Deering"
Sisal Twine and guarantee it to be the best twine on the market. We are agents for
J.I. Case Engines and Separators and would like to figure with you on a Threshing
Machine. Come and see us.
Hereford
Texas
LANDS FOR THE HOMELESS.
Land Commissioner Terrell Delivers
List of SUte Lands to
Printer. .
The following was given to the public
this week:
General Land Office, Austin, Tex., June
15—1 have delivered to the State Printer a
list of the tract of land that will be on
the market for tale Sept. I. With the list
is included all necessary information about
how to proceed to buy the land. It amounts
to about 16,000,000 acres, and ranges in price
per acre from $1 up, one-fourth cash, bal-
ance on forty years' time, with 3 per cent
interest. It is all the land in many of the
counties, but is only about one-third of
what the State has remaining unsold. In
many of the extreme western counties
where much is leased, that only is given
which is thought* to more probably be first
in demand. The printing company promise*
to deliver the printed list by July I. Then
it will be ready for free distribution to every
one who will ask for it.
These lands are for those wanting homes
on them. The terms of sale are easy.
Every homeless person with a few dollars
will have an equal chance with those of
larger possessions. I am determined that
this information shall reach those most
deshrous of taking advantage of the State's
liberal terms. To that end you are asked
to kindly give this a place in your daily and
semi-weekly paper, and 'suggest that all
your exchanges publish it for the benefit of
their readers. In addition to this effort I
shall mail copies to every county and pre-
cinct officer and postmaster in the State. It
has bjeen and is yet my purpose to bring re-
liable information from the Land Office as
close to the people of the State as is pos-
sible through every avaibte means. If any
reader Wants a list just write me a card or a
letter to that effect. As a medium of dis-
seminating reliable information, news-pa
pers have no competitor,, hence their co-
operation is asked in this effort in behalf of
their readers. The public ought to know
more about our public lands, how they are
disposed of and where located.
This information being given free by this
department, there is no necessity for any
one to notice any advertisements of agents
who propose to sell information concerning
the State's lands. Yours truly,
John J. Terrell,
Commissioner General Land Office.
For Sale.
My interest in the dry goods
business of the Hereford Mercantile.
fl a stamratintt.
*
estion
LS
■i/.iBi
Citation by Publication.
The State or Texas \ m„
County of Deaf Smith J
To the Sheriff or any Constable of Deaf
Smith County: GREETING:
Whereas, Charles Roberson, guardian of
the estate of Hial Witherspoon, and Brunett
Witherspoon, Minors having filed in our
County Court hia application for leave to re-
sign the guardianship, and has accompanied
the same by an account for final settlement
thereof.
You are therefore hereby commanded to
summons and notify all persons interested
in the guardianship of Hial Witherspoon
and Brunett Witherspoon minors, by mak-
ing publication of this citation once a week
for three successive weeks previous to the
return day hereof, in some newspaper in
the County, if there be one regularly printed
therein, but if not, then the same shall be
posted for at least twenty days before the
return day hereof, to appear at the next
regular term of said county court of Deaf
Smith County, to be holden at the court
house thereof in Hereford,. on the first
Monday in July, 1905. the same being the
th!rd day of July 1905, and contest the ac-
count of the guardian, .if they see proper
to do so.
Herein fail not, but have before said
court on said first day of the next term
thereof, this writ, with your xetaro thereon,
showing how you have executed the same.
Witness W. B. Beach, clerk of the Coun-
ty Court of Deaf Smith County, Texaa.
Given Under my hand and the seal oE
said Court, at Office in Hereford, Texas,
this the 12th day of June, 1905.
eal] W. B. Beach,
~jrk of the County Court of Deaf Smith
County, Texaa.
by J. H. Kino,
Deputy.
Citation by Publication.
The State or Texas, \ m/, «
Deaf Smith County. / No'
To the Sheriff or any Constable of Deaf
Smith County, Greeting:
Whereas, L. M. Williams, guardian of
the estate of Wilburn W. Standiford. a
minor, having filed in our county conrt his
application for leave to resign the guardian-
ship, and has accompanied the same by an
account for final settlement thereof.
Ydu are therefore, hereby, commanded to
summons and notify all persons interested
in the guardianship of Wilburn W. Standi-
ford. a minor, by making publication of
this citation once a week for three succes-
sive weeks previous to the return day hereof,
in some newspaper in the county, if there
be one regularly printed therein, but if not,
then the same shall be posted for at least
twenty days before the return day hereof,
to appear at the next Regular terjn of said
county court of Deaf Smith county, to be
holden at the court house, thereof in Here-
ford, on the First Monday in July, 1905,
the same being the third day of July, 1905,
and contest the account of the guardian, if
they see proper to do so.
Herein fall not, but have before said
court on said first day of the next term
thereof, this writ, with your return thereon,
showing how you have executed the same.
Witness W. B. Beach, clerk of the coun-
ty court of Deaf Smith County, Texas.
Given under my hand and the seal of
said court in the tewn of Hereford, this the
12th day of June, 1905.
[Seal] W. B. Beach,
Clerk of the county court of Deaf Smith
County, Texas.
Mr. and Mrs. Lyles Dead
News was received here this week
of the death of Mr. and Mrs. R. H.
Lyles of Garland, which brought
sorrow to their friends in Hereford.
On Friday of last week, Jas. Jones,
of Farmers Branch near Garland, it
said to have shot and killed Mr.
Lyles, the same discharge also strik-
ing Mrs. Lyles who died later. The
cause of the shooting is unknown
here.
Mr. and Mrs. Lyles were only
and spent their
friends in Hil
haw
• ....The New....
Photograph
Gallery
IS NOW READY FOR BUS-
INESS AND THE PUBLIC IS
INVITED TO CALL AND IN-
SPECT THE WORK. IN AD-
DITION TO GENERAL PHO-
TOGRAPHY, WE FINISH
ALL KINDS OF KODAK
WORK, TAKE VIEWS AND'
MAKE A SPECIALTY OF
ENLARGING SMALL PIC-
TURES. EVERY PIECE OF
WORK TURNED OUT IS
GUARANTEED TO GIVE
SATISFACTION OR NO
CHARGES WILL BE MADE.
OUR PRICES RANGE FROM
$1.50 TO $40.00 PER DOZJSN,
OWING TO SIZE AND QUAL-
ITY OF WORK. WE HAVE
A BRAND NEW OUTFIT AND
EXPECT TO MAKE HERE-
FORD OUR HOME. STUDIO
ON NORTH DEWEY AVE..*
MISS MAMIE JOHNSTON
....Proprietor....
Impure Water the
Source of Much
Dread Disease
Long spells of fever can
often be prevented by the
proper care of the water sup.
ply. Begin at the bottom and
have your well cleaned out
nicely, then put in a galvan-
ized barrel in the place of the
1 old, wooden, water*soaked
one that is already beginning
to taste of impurities. Com-
mon sense teaches us this and
by all means precautions
should be taken in time to
I prevent sickness. Make up
your mind in regard to the
above and 'phone us about it.
We can do an expert piece of
work on your well and fit you
up with all conveniences about
your house water-works. We
-are making some nice galvan-
izad milk troughs that will
the milk cnal. Let us
tr.
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Ray, J. The Hereford Brand (Hereford, Tex.), Vol. 5, No. 19, Ed. 1 Friday, June 23, 1905, newspaper, June 23, 1905; Hereford, Texas. (https://texashistory.unt.edu/ark:/67531/metapth142425/m1/3/: accessed April 18, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Deaf Smith County Library.