The Menace, an Exposition of Quackery Nostrum Exploitation and Reminiscences of a Country Doctor Page: 44
This book is part of the collection entitled: Rescuing Texas History, 2010 and was provided to The Portal to Texas History by the University of Texas Health Science Center Libraries .
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the person writing Dr. Rupert Wells, in answer will cause
to be mailed printed letters and circulars over the name of
Dr. Rupert Wells, describing his treatment and soliciting
its purchase at the price of fifteen dollars per week.
If the inquirer does not purchase the treatment promptly,
quantities of other letters and circulars are mailed to him
importuning the purchase of the treatment, and by steps
reducing the price, first to ten dollars, next to five dollars,
and then to one dollar.
These solicitations for the purchase of the treatment are
made absolutely without inquiry by the advertiser as to the
condition of the correspondent, or whether he is actually af-
flicted with cancer, or what form or location the disease
may be present, but the correspondent is solicited to buy
and take the treatment simply on his own assumption that
he may be suffering from the disease. Nowhere in any of
his advertising literature is there any qualification made
as to the variety, form or location of the cancer that will
not respond to his method of treatment. The assurance is
held forth to any sufferer that he can expect unreservedly
a cure from his treatment, irrespective of the variety of
cancer of which he may be afflicted, and the extent to which
it may have developed, or its location in the body.
The literature is without reservation in this respect. If
in response to any of these solicitations and assurances of
a cure, treatment is purchased at any of the prices it is of-
fered for sale, the patient receives by express COD, a
package in which is found two bottles each containing about
one-half gallon of liquid. One bottle is labled "for external
use," directions for which are that same shall be applied
externally to the affected spot. The other bottle is labled,
"for internal use," and is directed to be taken one table-
spoonful in wine glass of water before each meal and on
retiring. The labels contain the statement, "This bottle
contains Radol, a radium impregnated fluid prepared ac-
cording to the formula and under the supervision of Dr.
Rupert Wells, St. Louis, Mo. This fluid is not expected to
retain its radioactivity beyond forty days from date of this
label. This treatment is supposed to last for one month,
and each month of subsequent treatment is to be paid for
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Dixon, Chas. D. (Charles D.). The Menace, an Exposition of Quackery Nostrum Exploitation and Reminiscences of a Country Doctor, book, 1914; San Antonio, Texas. (texashistory.unt.edu/ark:/67531/metapth143569/m1/56/: accessed June 25, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting University of Texas Health Science Center Libraries.