North Texas Daily (Denton, Tex.), Vol. 90, No. 68, Ed. 1 Wednesday, February 8, 2006 Page: 3 of 8
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NORTH TEXAS DAILY
titdaily.com
News
Wednesday, February 8, 2006 Page 3
N implements new branding
Liliana Castillo/NT Daily
The extensive overhaul of the NT logo has shown up all over
campus in the form of T-shirts, hats, business cards and even a
new floor for the Super Pit.
By Pamela Bond
Staff Writer
When walking around campus,
the NT community may have
noticed a few changes, such as
new signs, brighter colors, updated
business cards and different police
cars. The division of university
relations, communications and
marketing launched a branding
campaign last semester in which
the new logo, color and motto will
replace the old ones.
"In terms of branding, we want
the new brand on everything,
and like I say it just takes time to
get everything coordinated," said
Roddy Wolper, director of news
and information. "We're doing it
a process at a time. Anything you
see with an identifying marker for
UNT will event ually change."
As part of the branding, a
graphics design team, composed of
NT alumni and faculty members,
created new logos. A branding
message team came up with the
new tagline, "discover the power
of ideas," and a bright kelly green
will replace hunter green as the
school color.
So far, the signs on the Super
Pit and the football field, a few
police cars, the Web site and
some departmental letterheads
and business cards have changed.
However, the branding campaign
will not affect departmental logos
or the university seal.
"Right now it's just the most
visible places," Wolper said. "When
anybody does a NT news story, for
instance on the television stations,
we encourage them to use the
new word mark [instead of the
old circle and star!."
Next semester, the Mean Green
football team will have uniforms
in the new color and eventually
the signs postedinfront of campus
buildings will be updated as well.
At the Board of Regents meeting
this Thursday, the advancement
committee might discuss the new
timeline for the transition.
"Originally it was supposed to
be five years and then the [board
of] regents decided that process
really needed to be speeded up,"
said Barbara Griffith, executive
director of news and media rela-
tions.
Instead of completely over-
hauling everything identifying
NT all at once, the transition will
come through a series of processes,
according to Wolper.
"I think we're moving as quickly
as we can without completely
asking everyone to drop every-
thing they already have," he said.
"Instead we're asking them, when
they use up their current stock, to
just reorder with the new marks.
We want to see the new marks in
as many places as we can."
Developing and marketing
the new brand cost the univer-
sity a total of $149,638. There are
currently no estimates for the
cost of implementing the brand
on campus.
"Since we don't operate from a
central front, in terms of making
these changes, there's really no
way to keep an ongoing record,"
Griffith said. "I think that prob-
ably down the road we'll be able to
look back and get a figure, b ut as of
right now we don't really have an
idea of what that figure is."
According to the Web site
created to explain the new brand
(http://www.unt.edu/branding),
branding is defined as "deter-
mining the essence of your insti-
tution and communicating it." The
university chose to implement a
new brand in order to "clearly
communicate our heritage... our
distinct personality."
The university plans on keeping
the new brand for "a very long time
... we expect the newmarks to be
used for years to come."
SGA student shares importance of black history
By Mackenzie Rollins
Intern
Daily Interviews
Mercedes Fuller
Q: What organization do you
belong to, and what leadership
capacity do you hold?
My dominant role is in
the Student Government
Association as the director of
relations, communication and
marketing.
Q: What responsibilities do you
have under your title? Briefly tell
us about your organization.
I am the spokesperson for the
student body. I do my best to
make sure SGA represents the
student body accurately, that
there is effective communica-
tion with the students, and that
the students are getting what
they want and need out of their
education. I do this by going and
consulting organizations and
students to make sure they're
satisfied. I also do motivational
speeches and represent NT at
conferences in order to build up
other organizations and also to
make sure I'm connected with
all aspects of the university.
Q: Why did you want to become
a leader?
In elementary school, I was
always someone who liked to
speak up, but didn't have a
purpose. I influenced people
easily and wanted to use this
gift of speaking to influence
change. I was selected to speak
in front of Congress in eighth
grade about the issue of school
violence. This was my first real
leadership appearance. After
that, I was determined to make
myself into a dynamic leader.
Q: Is this the first time you have
held this leadership position?
Yes, this is my first year with
SGA.
Q: What other organizations
do you belong to?
I am a member of the
Coalition of Black Organizations
and NAACR I am the business
adviser for the Sweat Dance
Movement. I also work on the
structuring and development
for a number of NT organiza-
tions.
Q: Why is black history month
important to you?
As an evolving leader and
someone who's wanted to
move up in life, it's important
to remain humble to my roots.
I want to always remember and
appreciate where I came from.
This is the time to celebrate
African-Americans in the past,
right now, and in the future. This
month reminds us that there was
a struggle for us to do what we
do now. It helps me enhance my
goals and visions to know that
someone fought for this.
Q: Who is your most influen-
tial black leader? Why?
Martin Luther King was influ-
ential to me because of how he
led. He inspires me and paved
the way for how I'm living now.
He worked to address his people
and to change and motivate
people through his words and
actions. I strive to do this very
thing with my life.
Q: Do you think more black
students should be involved in
campus activities? Why?
I really do. Students should
take a front seat to their educa-
tion. They can maximize their
time at NT by being actively
involved in it. To know what is
going on around you and to be
involved will make the most of
the degree you are pursuing.
Psychology clinic
offers group
counseling
ByWes Lewis
Intern
The NT Psychology Clinic
is offering group counseling
sessions this spring, begin-
ning next week. The coun-
seling groups will each cover
one of four topics: women's
issues, self-esteem, relation-
ship issues and loss of rela-
tionships.
The groups will consist of
five to eight people and are
open to both students and non-
students, according to licensed
psychologist Trent Petrie of the
psychology department, who
supervises the program.
Each group will meet for
eleven 90-minute sessions
once a week until the end of
the semester with the excep-
tion of spring break.
Meetings are from 3:30 to
5 p.m. in Terrill Hall 171. The
self-esteem and relationship
issues groups meet Tuesdays,
and the women's issues and
loss of relationships groups
meet Thursdays. Participation
in the program requires a one-
time $10 fee.
"This is a great opportu-
nity for people to learn about
themselves and improve upon
their relationships," Petrie
said. Each of the groups is co-
ledby two psychology doctoral
students, under Petrie's guid-
ance, who will provide coun-
seling to participants.
The co-leaders offer their
services to the program as part
of their graduate education,
according to Petrie, after at
least two years experience as
counselors.
The program has been
offered by the clinic in
previous years, with themes
for each group chosen by the
co-leaders. The relationships
and women's issues groups
have been done for several
years.
The focus of all four groups
is on interpersonal relation-
ships.
The loss of relationships
group covers issues ranging
from breakups to deaths of
loved ones, and how partici-
pants can cope emotionally
with such losses.
The self-esteem group, a
new addition to the program
this year, emphasizes both
self-acceptance and devel-
opment of self-confidence to
better relate to others.
The relationship issues
group covers difficulties with
both romantic and other
involvements.
"These are issues and
themes that people have found
that they can relate to," Petrie
said. "We've all been in a rela-
tionship."
Ariane Smith, co-leader
of the women's issues group,
described the meetings as
open-ended in terms of what
participants gain from them.
"We let people set their own
goals," Smith said.
Anyone interested in the
program should contact
the NT Psychology Clinic
at (940) 565-263.1 for more
information.
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or call 940.565.2275 or 940.369.8347
visit www.unt.edu/recsports
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North Texas Daily (Denton, Tex.), Vol. 90, No. 68, Ed. 1 Wednesday, February 8, 2006, newspaper, February 8, 2006; Denton, Texas. (https://texashistory.unt.edu/ark:/67531/metapth145303/m1/3/: accessed April 23, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Special Collections.