The Rusk Cherokeean. (Rusk, Tex.), Vol. 111, No. 4, Ed. 1 Thursday, July 17, 1958 Page: 1 of 16
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RODEO TIME is drawing near
. . . Roundabout can always tell
by the way former Ruskites begin
to return . . . Last Thursday's
guest was Obie M. Walker, who
has served as Rodeo Chairman
twice, and Frank Gillespie, form-
er president of the Lions Club .
It's the enthusiasm of everyone
that always makes the Lions Club
Rodeo such a big success . . . and
fudging from the interest shown,
plans, etc. . . . this, the 10th an-
nual event, will be the greatest
in the Club's history . . . Lion
Chairman Bill Sharbrough and his
committee, along with members
of the club, and members of the
Lioness Club, have been laying
the ground work for some time
now, preparing to go into the fi-
nal lap, ending with "Rodeo Time,
August 7, 8 and 9" . . .
ROUNDABOUT WAS GRIEVED
to loarn of the death of his friend,
B. E. Stallones, Tuesday. The
dairy industry leader suffered a
stroke, and will be buried Thurs-
day. General Manager and Presi-
dent of South Texas Producers
Association, M r. Stallones i s
known to hundreds of folks in
Rusk, Cherokee County, and East
Texas area . . . Though his office
was located in Houston, he lived
in Tomball, and managed to visit
our area frequently enough to be
considered a part-time resident.
Under his leadership and ability.
Rusk and Cherokee County have
benefitted greatly . . . STPA is one
of Rusk's greatest assets. South
Texas Producers Association has
«njoyed phenomenal growth since
World War II. He was also a for-
mer president of the Texas Dairy
Industry . . . Yes, we'll all miss
the leadership of this great man.
LOOKS LIKE A HOT U. S. Sen-
ate race . . . when former U. S.
Senator Bill Blakley announced
that he would run against the in-
cumbent, Ralph Yarborough, few
gave him much of a chance . .
Now, with the election just a few
days away, many political experts
are now giving him "a 50-50 Fight-
ing Chance" . . . Notice in the
Houston Chronicle that Blakley is
running ahead of Yarborough in
Harris County. The Chronicle has
a reportar stationed just outside
the absentee polls, and he asks the
people how they voted when they
come out ... So far, Blakley has
150 votes, Yarborough 102 and 63
declined to say how they voted.
Blakley has drawn huge crowds
over the state at all of his meet'
ings . . .
BLANKET CIRCULATION
An Estimated 13,000 People Will
Read This Publication, Bated
On Circulation Figures.
The Rusk Cherokeean
TEXAS' OLDEST WEEKLY NEWSPAPER, ESTABLISHED AS THE PIONEER JULY 5. 18V
SERVING THE GREATER RUSK TRADE AREA
VOLUME 111
RUSK, TEXAS
16 PAGES
JULY 17, 1958
NUMBER 4
SHOP IN RUSK
AND SAVE
County's Ninth Traffic Victim Dies
After Accident Near Rusk Thurdsay
The death vehicle of Cherokee county's ninth traffic victim of
1958 is shown here minutes after it came to rest on its side. Its driv-
er James Beasley, 39, of Crockett, died about an hour after the ac-
cident—about 12:30 p.m. last Thursday.
Retiring County Agent C. Metz Heald
Predicts More Eastex Farm Change
SHELBY HOOD, president of
the Rusk Little League, called and
told old Roundabout that there is
going to be a big Hot Dog Supper
for around 100 members and man-
agers of the Little League . . . The
big feed is given by a group of
civic and sports minded business
and professional men of Rusk . . .
The Little League season closes
Thursday night, and play-offs get
underway July 22 . . . Shelby has
done a wonderful job with this
year's youngsters . . .
Man Is Charged
With 2 Liquor
Violations Here
Two charges involving liquor
have been filed against the same
person in county court.
W. W. Yates was charged with
possession of illicit alcoholic bev-
erage and with driving while in-
toxicated. The charges were en-
tered on July 10.
Only one other case appeared
on the county criminal docket, one
charging Dottie Lee Willis with
aggravated assault.
New civil suits filed with the
District Clerk include the follow-
ing:
David Leon Bowens vs Virgie
Mae Bowens. divorce; City of
Jacksonville vs John Cox, Jr., et
ux, delinquent taxes; Willie S.
Marsh vs Billy Gene Marsh, di-
vorce; Sallie Dean vs Jeter I.
Dean, divorce; J. M. Motley vs
Myrtle Meeks Motley, divorce;
City of Jacksonville vs unknown
heirs of M. A Roberts, delinouent
taxes; Eva Mae Fields vs Roma
Lee Fields, divorce
Bush and Bailey Oil Company
vs Buhnson Company et al, Odelt
Fowler, damages; Edward N Beck
(Continued on Patfe 8*
C. METZ HEALD
Lions Readying
For 12,000-Fan
Rodeo Aug. 7-9
About 20 days nence, Rusk will
put on its rodeo garments and
launch the first performance of
its big three-night Rusk Lions
Club Tenth Annual Rodeo.
Lions anticipate an attendance
of some 12,000 rodeo fans.
Arrangements are about com-
pleted, Bill Sharbrough, Rodea
Chairman said. About all that re-
mains now is waiting and talking
up our rodeo, he said.
"Talking up" will begin in a
big way on August 1, when the
first of four days of rodeo cara-
vans takes to East Texas roads to'
publicize the event.
They will make stops in some
30 cities, towns and communities.
The Tenth Annual Rodeo, to be
produced by Bobby Estes, will
feature five events: Bareback
bronc riding, saddle bronc riding,
calf roping, bulldogging and bull
riding.
The spectacular parade which
traditionally launches the event
will start at 5 Thursday afternoon,
August 7.
Businesses and organizations
have received invitations to enter
floats, cars or any type of entry
in the parade.
Prizes will be given for the most
outstanding floats.
Copyrights extend for a period
of 28 years.
j County Agent C. Metz Heald,
¡who July 31 will retire after more
than 22 years extension work in
Cherokee county, this weelt Went
back over years of his service and
pointed out the virtual revolution
in East Texas agriculture since
1936.
Mr. and Mrs. Heald will be hon-
ored here Saturday night in a re-
ception in recognition of long ser-
vice to the county. Sponsored by
the Cherokee County Home Dem-
onstration Council, the Soil Con-
servation District and the organ-
ized communities in Cherokee
County, the reception will be held
from 8-10 p.m. Saturday evening.
Mr. Heald cited statistics to
show the decline of traditional
crops in Cherokee county and the
movement to the new industries:
—dairying, beef cattle, poultry
and timber.
He cited the figures as he trac-
ed his 22 years of service in the
county. But he also offered pre-
dictions which, if true, will see
the completion of the revolution
and the extinction of the tradi-
tional crops.
First he pointed out that the
nemesis of East Texas agriculture
—small units—is breaking down.
The average farm in Cherokee
county now contains 193 acres, as
compared with a 69-acre average
in 1936. And in 1936 the county
had 6,500 farmers, with a combin-
ed income of $3,500,000; today
there are 2900 farmers with a
combined annual income of $7,-
200,000.
This will enable our area to
compete more favorably in the
future in whatever agriculture in-
dustry we enter, he said.
The crux of Mr. Heald's remarks
dealt with the transition from
field crops to the various animal
industries.
He recalled that 22 years ago
he said East Texas' agricultural
future lies in livestock, poultry
and dairying. "I will repeat that
statement now," he said.
Dramatizing the change over are
the agricultural statistics of the
county which Mr. Heald can pro-
duce instantly from memory, with-
out aid of memoranda.
In 1936 major crops in Chero-
kee county were tomatoes, cotton,
corn, peanuts, sweet potatoes, wa-
termelons and pepper.
Cotton acreage then was 65,000
acres. But this year it had drop-
(Continued on Page 8)
REA Day To Attract Largest
Attendance To City Saturday
Big Political Rally
Is Scheduled Here
For Saturday P M
B. £. Stallones,
Dairy Leader In
State Dies Tues.
B. E. Stallones died of a stroke
Tuesday, presumably at his home,
according to information received
here.
Stallones, president and general
manager of the South Texas Pro-
ducers Association located here,
was a resident of Tomball. STPA
headquarters are in Houston, serv-
ing 60 counties in this state. Stal-
lones was also past president of
the Texas Dairy Association, and
a director of the National Dairy
Association.
Funeral services will be held at
2 p.m:, Thursday afternoon, First
Baptist Church in Tomball. He
was 65 years of age, and is surviv-
ed by his wife and two children
of Tomball.
He has spoken -a number of
times in this area, particularly at
the annual meetings of dairymen
who belong to STPA. Stallones
will be remembered as a forceful
and dynamic personality, who
gave strength and leadership to
the founding of STPA.
DONATE SEATS
Parents and spectators general
ly will have a more comfortable
time of it when visiting the swim
mint! pool hereafter, courtesy of
the Cherokee Riders.
The organization, now inactive. ¡
has donated six 6-foot settees to
be placed around the pool.
The Cherokee Rulers at their
barbecue last year voted to fur !
¡ msh the settees.
County Has One
June Fatality;
Nine This Year
One traffic death was recorded
for Cherokee county in June, ac-
cording to a release from Sgt. J.
A. McVean of the Palestine Sub-
Station of the Texas Highway Pa-
trol.
The county had a total of nine
accidents, which resulted in the
one fatality and $9,000 in proper-
ty damage. Three persons were
injured in the accidents.
For the first six months of this
year, the Department reports
Cherokee county had eight traffic
deaths. The death last week of a
Crockett man after a wreck near
here brings the total 1958 fatali-
ties to nine.
Total Cherokee county accidents
in 1958 is 54. Twenty-nine persons-
were injured in these accidents
and total property damage was
$46,800.
The traffic accident summary
for Anderson, Cherokee, Houston,
Madison, Leon and Freestone
counties revealed that the High-
way Patrol in this area investigat-
ed a total of 56 accidents with the
following breakdown:
Personal injury 17, property
damage 35, fatal accidents 4.
Sgt. McVean reported a total
property damage of $63,000 with
43 persons injured and six killed.
This is an increase of 17 accidents
and increase of three deaths for
the same period of May.
During June the Patrol in these
counties made 378 arrests for the
following violations: DWI 10, ¡
speeding 161, improper passing!
36. wrong side of mad 8, defec-|
tive equipment 36, all other viola-1
tions 127.
An old-time political rally, with
speech making, hillbilly band, and
the July heat, is in store for hun-
dreds of East Texans here when
anywhere from a dozen to 20 can-
didates take to the platform in
Rusk Saturday to tell their story
to the people.
The candidates or their repre-
sentatives — local, district, state
and national — will address the
crowds here Saturday afternoon.
Several interested citizens Mon-
day set about promoting what
they hope will be one of East
Texas' biggest political rallies of
the year. They planned the event
in connection with REA day in
Rusk, which annually draws more
than a thousand people from a
multi-county area.
Calls went out Monday and
Tuesday to the candidates and
their headquarters inviting them
to Rusk Saturday afternoon to ad-
dress the big crowd expccted
here. A four-hour program on the
square, to be broadcast live on
Rusk's Radio Station KTLU, is
planned. It will begin at 1 p.m.
The promoters were stating in
their invitations that the candi-
dates were being offered a once
a-year opportunity to speak to a
gathering of East Texans that
will cover much of the central
East Texas territory.
The REA day is sponsored by
the Cherokee County Electric Co
operative Association which has
more than 5,000 members in Cher-
okee county, the eastern half of
Smith County and portions of Na-
cogdoches and Rusk counties.
The rally will not conflict with
the Association's business session
which will be held in the morn-
ing.
Politicians, from gubernatorial
and U. S. Senate candidates to
county commissioners candidates,
have received invitations to ap-
pear. Most have indicated they
will either appear or send a rep-
resentative.
This will be the first time in a
number of years that the area has
had what is called an old-fashion-
ed political rally. Its promoters
say it will have all the old-time
ingredients — speech making,
hillbilly music and handshaking.
Opinion was that there would
be fairly good representation,
since candidates would not be
able to get this many East Tex-
ans together again before the first
primary July 26.
Copperheads are the most wide-
ly distributed and in many places
the most abundant of poisonous
snakes in the eastern U.S.
Commissioners
Vote Extension
Of Commodities
The Cherokee County Commis-
sioners Court, meeting here Mon-
day, among other transactions,
voted to continue for another year
the commodity distribution pro-
gram.
Commissioners also voted at the
meeting to apportion $60,000 from
the Road and Bridge Fund to the
county precinct fund.
Other matters handled by t h e
court:
Appointment of Mrs Beverly
Love as Deputy District Clerk.
Acceptance of a hill by the For-
rest Motor Company on a county
truck Bid was $3 349 plus $85 40
tor an extra heavy duty engine
Mr. and Mrs. F. B. Braly are shown here in one of the new of-
fices of the Cherokee County Electric Cooperative Association. The
complete remodeling of the Rusk headquarters is one of the many
accomplishments of the Association in the past year, which combin-
ed to make the Cherokee County Electric Cooperative Association
a $2,000,000 organization.
Rusk Key Clubber, Bailey, Named
International Trustee In Chicago
Eddie Bailey of Rusk returned
home this week from the Chicago
Key Club convention bringing
with him the first international
office held by a Rusk Key Club-
ber.
Bailey is one of 12 Internation-
al Trustees chosen during the
Convention last Monday through
Wednesday.
The 12 trustees were selected
from 21 candidates. They repre-
sent a Key Club membership of
43,000 in Alaska, Hawaii, Canada
and the Unite|d States. There are
some 1700 clubs.
According to Bailey, there wero
2,600 members present at the Chi-
cago convention.
Bailey was recently elected dis-
trict treasurer of the TexasOkla-
homa District. He was this dis-
trict's candidate for Trustee. How-
ever, he was selected by all dis-
tricts for the office, since he had
to present himself before district
caucuses which decided the of-
fices.
Each club had two votes, he
said, if they had that number of
delegates present.
Qualifications for the office
presented by Bailey included the
following:
President of the Rusk High
School national honor society,
class vice-president last year, as-
sistant yearbook editor, youth pas-
tor of the revival of the First Bap-
tist Church.
Bailey, and those of the new
and outgoing officers who chose,
were given a trip to the new Air
Force Academy at Colorado Spr-
ings, courtesy of the Air Force.
They were flown there and back
in a quick 24-hour tour.
County Clerk's
Office Issues 54
Absentee Ballots
Fifty-four absentee ballots had
been issued through Tuesday this
week, according to County Clerk
Elma Musick's office.
Deadline for absentee voting is
July 22, Musick said. And the vot-
ing is restricted to those who are
physically unable to go to the
polls and for those who are not
going to be in their home county
on election day.
Requests for the absentee bal-
lots must be in writing, signed
and be accompanied by the poll
tax receipt or exemption certifi-
cate.
More than 1,000 Cherokee Coun-
ty Electric Cooperative members
are expected here Saturday to
help tend the business of their
52,000,000 Association.
Cherokee County Ei -ctric Coop-
erative members from a multi-
county area will begin arriving
early Saturday morning for the
annual members meeting held
here in Rusk headquarters annual-
ly.
Association officers said the
number to attend is indefinito
but that it should exceed attend-
ance last year when it was esti-
mated that more than 1,000 mem-
bers and their guests were here.
Three directors will be elected
during the meeting and reporta
on the year's work will be made.
Nominated for directors are: S.
W. Gary, George H. McMillan and
J. F. Cosper, Jr.
Included in the report to the
membership will be these figures:
Investment in the electrical
plant increased approximately
$200,000 last year.
The Association has added 95
members in the past year.
Kilowatt hour consumption per
consumer is up 15 per cent.
115 miles of line was heavied
up (change over to heavier wire)
Three new metering points set
up and another under construc-
tion.
One of Rusk's and Cherokee
county's greatest assets, the Cher-
okee County Electric Cooperative
Association serves the rural sec-
tions of Cherokee county, the east-
ern half of Smith county and por-
tions of Nacogdoches and Rusk,
counties with electric service.
It employs some 30, persons, in
the Rusk offices and service
crews.
The $200,000 investment this
year put the Association past the
two million dollar mark in total
investment, according to F. B.
¡Braly, manager of the Cherokee
| county Electric Cooperative Assoc-
iation.
> The Association has served the
rural area here since 1939 with
electric power.
(Continued on Page 81
GETTING READY FOR THE RODEO
Oil, Utilities
Valuations Seen
To Be Up In '58
County officials expressed con-
fidence this week that valuations
of oil and utilities properties in
the county will be up from last
year.
Valuations have not been deter-
mined as yet. however, they are
expected to be known shortly.
Commissioners have ruled that
there will be no cut in valuations
as had been asked for in the light
of current economic conditions.
This, plus new properties, are ev
pected to combine to show an in-
ervase over valuations last year.
Rodeo Chairman Bill Sharbrough and Publicity Chairman Clyde
Baker here touch up ene of the Lions Club Rodeo's "Rodeo Girls"
that aro soon to make their appearance in Rusk, In addition the
signs in the background will be placed at various points in the art*.
The Rodeo will bo held on August 7-9 this yeor, and «ommitteo mem-
bers aro planning tor an attendance et some 11,000 rodeo tens.
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Whitehead, E. H. The Rusk Cherokeean. (Rusk, Tex.), Vol. 111, No. 4, Ed. 1 Thursday, July 17, 1958, newspaper, July 17, 1958; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth150244/m1/1/: accessed April 19, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Singletary Memorial Library.