The Cherokeean. (Rusk, Tex.), Vol. 122, No. 2, Ed. 1 Thursday, June 19, 1969 Page: 4 of 12
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PACE FOUR-THE CHEROKEEAN OP RUSK, TEXAS, THURSDAY, JUNE I . 1969
¡¿TAe ¿¡Beatify
cfUaUWL
by MARY LSI
Some people call the current
goings-on in men's fashion an
evolution. Others think of it
as a revolution. Whatever you
call it, the redblooded Ameri-
can male is certainly taking on
dandified airs in a hurry.
Incidentally, that historic
dandy of them all—Beau
Brummel—wore powdered
hair, lipstick, rouge, rings on
his fingers, silk stockings,
fitted coats and other such frip-
peries. So what else is new ?
Today's modern male uses
over $400-million worth of
grooming aids —colognes,
after-shave preparations, pow-
ders, facial creams and hair
sprays.
One of the newest cosmetic
kits for men is just for vaca-
tion travel. Neatly packaged in
a plastic bag that snaps shut
are travel-sized deodorant,
after-shave lotion, sun cream,
shampoo, and other small size
grooming aids.
Among the newer male cos-
metics is a bronzer. It's a sort
of head-start on summer. You
•simply choose a fair, normal or
dark skin bronzer and start
using it now before your vaca-
tion. After several applications
it gives you a healthy outdoor
look. If you still think you
need a vacation, it then helps
you tan faster, and also evens
out any spots the sun might
have missed on your bronzed
profile.
* * *
Since vacation is a great
time to start something new,
one fashion promotion house
suggests trying a new cologne,
say a nice woodsy scent as a
change from your regular bay
rum. Or how about growing
sideburns or a moustache?
If you are really daring, you
can change the color of your
hair, too. There's a new two-
week haircoloring kit on the
market that lets a man change
the color gradually so that it
doesn't come as a shock to the
guys back home.
★ it ★
A rather interesting side-
light on all this men's fashion
talk is the problem of select-
ing a best-dressed men's list.
Seems that the authorities who
annually select the best-dressed
women tried to do the same
with the men.
The big problem was the
poor representation of U.S.
men and the lack of young
men. Most of the men who
were well groomed enough to
make the list were mainly in
the fashion trade, and only
two were under 40 years old.
With today's youth setting
the pace for fashion through-
out the world, good taste has
apparently gone by the boards.
BEARDED MALE GIVES
LADIES BEAUTY TIP
How many women have
watched their husband*' mor-
ning razor routine and thought,
"At least I don't have to shave
a beard every day!"
This, however, is a rather
mixed blessing, according to
Miss Terice DeVore.
Miss DeVore, who is a
national Elizabeth Arden
beauty lecturer, explains that
when a man shaves, the mas-
saging action of the razor in-
creases the circulation. This, in
turn, washes away beneath-
tho-skin impurities, freshens
m
the face, and gives it a
healthier, glowing look. "And
this is the look," she says,
"that is basic to any woman's
beauty program.
"If women did have to
shave every day," Miss DeVore
observes, "they wouldn't need
skin toner treatments to
tighten lax facial muscles . . .
especially the jaw muscles."
She says that the average
woman should devote ten
minutes each morning to this
facial care.
"Start these toner treat-
ments by first clearing away
any residues of oil and grime
that may have accumulated.
Elizabeth Arden's Skin Deep
Milky Cleanser is designed for
this job." she points out.
"Then, after tissuing away the
cleanser," she says, "use a
slightly stimulating skin tonic
like Velva Smooth Lotion for
the actual massaging.
Either pat the jaw or stroke
gently upward from the jaw to
the cheek to waken those
muscles and tighten them. The
combination treatment will re-
juvenate the skin tone and will
also prepare your skin for
makeup.
"And," she adds, "it beats
shavinff!"
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OF SUMMER FUN FOODS
WE GIVE
S & H GREEN
STAMPS.
WEDNESDAY
MEANS
DOUBLE
STAMPS
IpiGGlY -
SWIFT
CORNED BEEF
12 OZ. TIN
U.S. NO. 1
^JSkop
PIGGLY WIGGLY
SPEAS WHITE DISTILLED
VINEGAR
ESTEE DIET GUM
OT.
210
PKG. 5
45C
ROMAC RAYON
LETTUCE 2
JUMBO
HEADS
io oz. 930
U. S. NO. 1 YELLOW
ONONS
BLACKEYE
PEAS
2
OUPES
ADMIRATION
COFFEE
PURCHASE
MARKET MADE
SAUSAGE
Va PORK LOIN
CHIPSTbRi.
4 4/4 OZ, PKG,
QMATOES
ROTEI
I KMON JUICE
2
103 TINi
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HUNT SLICED OR HALVES
PEACHES
BONNIE BAKER
[UltDII smt t HS 2 * 37c
IIISHItOOMS
KEYSTtHi (tfTTV
STOKLEY CREAM STYLE
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MOLDEN COMI
MARKET MADE
«PICNICS
TIP TOP
BULK
3 LBS.
STOKELY CUT GREEN
STOKELY HONEYPOD
1 LB. BOX
NO. 2V7
TINS
5 LB SACK
PORK CHOPS
TURKEY WINGS -290
CRACKER BARREL
CRACKERS
Z, BONNIE BAKER ASSORTED FLAVORS
BOXES
CAKE MIX
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The Cherokeean. (Rusk, Tex.), Vol. 122, No. 2, Ed. 1 Thursday, June 19, 1969, newspaper, June 19, 1969; Rusk, Texas. (https://texashistory.unt.edu/ark:/67531/metapth150814/m1/4/: accessed April 19, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Singletary Memorial Library.