The Tyler Daily Courier-Times. (Tyler, Tex.), Vol. 28, No. 220, Ed. 2 Sunday, May 9, 1926 Page: 4 of 6
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THE TYLER DAILY COURIER-TIMiÜ, SUNDAY MORNING, MAY 9,1926.
OOO is the Quota of
MAY and JUNE
The Tyler Store's Quota is
ONE GAR LOAD
Fifteen Thousand Dollars
Worth of Dayton Tires Only
1 -2, 4 ply
1-2, (> ply, Red Stripe
1-2, tí ply, Red Stripe ....
tí ply, Red Stripe
Regular, Red Stripe
1-2, Regular, Red Stripe.
J-2. Regular, Red Stripe .
Regular Truck, Red Stripe
Regular, Heavy Service
30x5.25, tí ply
i}1 Xt).2')( (v ply
30x5.77, tí ply . ...
33xtí.00, tí ply
32x4.95, Semi-Balloon .
Three year; ,ujo we oocned out- store here in Tyler
ot our present loo. on, 224 North Broadway Street, inri
husmeo was good f- ■> the beginning. The growth of >i>r
sales has been p. - 'cn.il. Our friends hive multiplied
by the thousands. We sf: II constantly strive to maintain
the good will of our patrons. Our air ts to always play
the game as it should be played We are necessarily align-
ed on the side r.f the consumer. Their interest is our in-
terest To this cours we pledge our best efforts.
34 Carloads of Dayton Tires Bought For This Campaign. An Avalanche of Buy-
ing Will be induced by the Special Price Concessions—You Can Now Buy Safely
The Esst Texns Hicks Store st Tyler will be the first to "cjo over the top" but the quotas as a whole will be reached. Why?
Because we're absolutely certain of 3 fundamental things. FIRST—We arc absolutely certain that Hicks Quality is right,
?nd. We are absolutely certain that Hicks prices are right. THIRD—we are absolutely certain that the Hicks policy of deal-
ings with the tire• buying public is ihe biggest, the broadest, the fairest merchandising method known among tire dealers oí
America, Our lu.ility, our prices, ancl our policy has built the largest and most aggressive tire-selling organization in the
United Stales, and these three fundamental principles will pul the over most stupenduous tire-selling program ,ever inaugu-
rated in the State of Texas.
Hicks Values Can't Be Duplicated
30x3 1-2 Cord $12.50
32x4 (1ord $22.65
33x5 Cord $38.00
35x5 Cord $39.93
32x5.77 Balloon Only
32x4 Cord . ..
33x4 Cord ...
32x4 1-2 Cord
33x4 1-2 Cord
30x4.95 Balloon $17.9."
33xtí.00 Balloon $26.9G
29x4.40 Diamond Titan Balloon—
An Excellent Tire at a Bargain
30x3 1-2 Diamond Titan Cord-—A
big Husky Tire, worth Compara-
tively 25 per cent more, at .. $9.85
_ TYLER, TEXAS
N. Broadway Street
'MADE IN THE LAND OF COTTON'
30x3 Southern Cord $7.55
30x3 1-2 Southern Cord $8.30
31x4 Suothern Cord $13.55
32x4 Southern Cord $14.95
33x4 Southern Cord $15.90
34x4 Southern Cord $16.10
32x4 1-2 Southern Cord $22.55
33x4 1-2 Southern Cord $23.50
34x4 1-2 Southern Cord $24.45
33x5 Southern Cord $26.35
Almost ever y condition points to justifying a return to
the prices in effect last May. While there has been no de-
cline in prices since February 3rd, wc are strongly of
the opinion that the prices of principal materials—rub-
ber and cotton—justify a sharp reduction in prices. Fol-
lowing the Hicks policy of adhering to the principles that
shoulc-' bo the ruling factor in the price of tires and
tubes, we will "keep the faith" by giving Hicfcs customers
all humanly possibly benefits. We feel justified in making
the statement that you are safe in buying your tire equip-
ment now at the new prices quoted in this advertisement
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McDougal, H. A. The Tyler Daily Courier-Times. (Tyler, Tex.), Vol. 28, No. 220, Ed. 2 Sunday, May 9, 1926, newspaper, May 9, 1926; (texashistory.unt.edu/ark:/67531/metapth178091/m1/4/: accessed November 19, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting The Dolph Briscoe Center for American History.