Texas Jewish Post (Fort Worth, Tex.), Vol. 64, No. 16, Ed. 1 Thursday, April 22, 2010 Page: 15 of 24
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TEXAS JEWISH POST #SINCE 1947
April 22,2010 I 15
Purple Kiwi frozen yogurt entices customers
with more than 30 rich flavors, delicious toppings
By Rachel Gross
Birthday cake, bubble gum, choco-
late mint and green apple tart: These
are some of the 30-plus flavors offered
at Purple Kiwi, Frisco's newest frozen
selt-serve yogurt shop. Add some fruit
and candy toppings, and customers
have a winning combination of flavor
The inside of Purple Kiwi looks
like a lounge — and that's what makes
it stand out. A flat-screen television
flanks the wall; it often shows Maver-
icks games or children's cartoons. The
store is filled with tables, and the walls
are purple and green.
Purple Kiwi opened on Feb. 22.
Owner Zach Greenberg had been
working on it feverishly since last
He said finding the perfect loca-
tion, where business could thrive, was
the key ingredient for success. The
plan has worked; after just one month,
Greenberg said they already have reg-
"I wanted to bring the frozen yo-
gurt game to Frisco," the 25-year-old
said. "The point of coming here is that
it's not saturated with other frozen
yogurt stores. I wanted to bring the
health mentality to Frisco because I
don't think it's here yet. I'm not con-
cerned about other competition mov-
ing in on me, and I don't want to step
on anyone's toes to put them out of
business. I think there is room for ev-
Greenberg believes Purple Kiwi is
the only frozen yogurt shop in Frisco.
He said he came up with the name be-
cause it's something people will never
forget. He likes the color purple, and
kiwi is a healthy fruit, so he thought it
would be perfect.
Appealing to the Jewish commu-
nity is important to Greenberg. All of
the yogurt and toppings are certified
kosher; he is in the process of working
with the Vaad Hakashrus (Dallas Ko-
sher). He hopes to attract the Jews in
North Dallas, and plans to give back
to the Jewish community once the
store becomes more successful.
Greenberg attended Akiba and
Yavneh academies and graduated
from Drexel University in 2007. He
originally wanted to become a doc-
tor but became interested in business.
After working at a liquor store in New
Jersey, he decided he wanted to sell
something healthy instead.
Even in this tough economy,
Greenberg believes people will still
spend money on frozen yogurt.
"People are always going to be
health-conscious and that was the
main motivator for me to open this
store," he said. "This isn't just a fad. I'm
selling a healthy product that has live,
active cultures in it and it's low-fat and
non-fat... that's what is going to last
in our economy."
Another unique aspect of Purple
Kiwi is that the nutrition information
for each flavor is posted so customers
Photo: Rachel Gross
Purple Kiwi owner Zach Greenberg and Jody Martin enjoy some frozen yogurt
inside the Frisco shop.
family business and that's how we are
Greenberg and associate Jody Mar-
tin, work at the store about 15 hours
each day, getting there early to clean
the machines and staying late. He said
every minute is worthwhile. This de-
termination and love for his job con-
tributes to his success.
"I love selling a healthy product and
interacting with customers all day," he
said. "Every dollar that comes in goes
into my pocket and that's a huge plus.
When you work for someone else,
you can work hard and not see any-
thing from it, but when you work for
see YOGURT, p.21
know how many calories and trans
fats each flavor has.
Greenberg hopes to open another
location within a year in a different
part of Frisco, or near Congregation
Shaare Tefilla, where he is a member.
He added that the most important
part of starting a business is having a
strong support system. His family has
been supportive since the beginning,
and his younger sister and parents of-
ten work at the shop.
"You need to surround yourself
with people you can trust," he said.
"You can hire as many people as you
like to do busy work, but nobody will
you treat you the same way as family
does. I think the only way a business
can succeed in this economy is as a
How do you establish rapport?
Salespeople recognize that estab-
lishing rapport with a prospect is an
essential ingredient for developing
a meaningful business relationship.
There is an abundance of information
how to develop
what to say, the
tone of voice to
use and the pos-
ture and facial
exhibit, to how
ately respond to
While all the rapport-building
techniques have some value in shap-
ing your interaction with a prospect,
the most important element for de-
veloping rapport and a meaningful
By Scott A.
relationship is not a technique. It's
empathy — the ability to perceive the
prospect's problem, challenge or goal
from his perspective, to understand
what he feels and to gain a sense of
his desires and motivations. It's a state
that results from having a sincere de-
sire to understand your prospect and
his world and, ultimately, make a con-
tribution to improve it.
Empathetic salespeople are sincere
and inquisitive. They take an interest
in their prospect on a personal level.
When they meet with a CEO or busi-
ness owner, for instance, they are gen-
uinely curious about how the person
came to own the business or became
They ask a lot of questions in or-
der to fully understand the prospect's
situation. Their first order of business
is to understand — not sell. They ask
"how," "what," "why" and "when"
questions rather than queries designed
to manipulate the prospect into one
position or another. They recognize
that they can't help a prospect solve
a problem or accomplish a goal until
they fully understand the situation —
from the prospect's point of view.
Prospects, like everyone, want to
be listened to and understood. They
appreciate salespeople who reach
them on a personal level. When they
interact with salespeople who are sin-
cerely interested, they tend to open up
and share information more freely.
When you meet with prospects
and customers, be prepared to ask
well-crafted questions that focus on
them, their situations and their de-
sires. Learn as much as you can about
your prospects before discussing your
product or service. When you focus
on them first, the sales will follow.
Good selling, Scott
Scott A. Sherwin is president of Sales Mastery
Consultants, Inc. in Arlington (salesmastery@
sandler.com), an authorized licensee of Sandler
Sales Institute®. He can be reached at 817-303-
2129 or email@example.com.
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Wisch, Rene. Texas Jewish Post (Fort Worth, Tex.), Vol. 64, No. 16, Ed. 1 Thursday, April 22, 2010, newspaper, April 22, 2010; Fort Worth, Texas. (texashistory.unt.edu/ark:/67531/metapth188289/m1/15/: accessed June 17, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; .