Rio Grande Herald (Rio Grande City, Tex.), Vol. 32, No. 54, Ed. 1 Thursday, October 24, 1974 Page: 4 of 24

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Reg. U.S. Pat. Off.
Bob Martin Realty Company
This prominent firm is
located at 804 Pecan in McAllen,
phone 686-5361.
This is one of the most
dependable real estate firms in
this section of the state offering
all kinds of city and country
properties. Your best investment
today is real estate, regardless if
you invest in a homesite or
business location. They also have
many income listings for a really
worthwhile investment.
If you have any real estate
you would like to turn into cash,
get in touch with this reliable
firm and they will sell this
property as well as rent it for
you, if you wish.
Bob Martin Realty
Company extends an excellent
service to the people of this area
with their understanding and
interest in the growth of our
The editing staff of this
1974 Review are more than glad
to give them extended mention,
and invite our readers to contact
them soon.
First National Bank Of Mission
This prominent bank is
located at 1101 Conway in
Mission, phone 585-2772.
The First National Bank of
Mission is an institution of
financial strength and safety and
may well be termed the
"Friendly Bank".
It was founded by men of
character and integrity who were
very prominent in business and
commercial activities and has
progressed as this area itself has
grown and progressed.
Under the management of
efficient and capable* men, they
invite accounts of business men
and women, ranchers, laborers,
and all people who desire
efficient service from a modern
banking institution.
At this bank you will find
strength, seasoned judgment.
dependability, accuracy in
handling details and breadth of
vision -- all to be applied to the
management of your personal
commercial affairs.
In making this 1974
Review, we, the writers, wish to
make the statement that at the
First National Bank of Mission
you may at all times bank with
Neighborhood Grocery And Market
There are quite a few
grocery stores in this area, but
what makes one stand out above
all the others? It's the extra
friendly service and fair prices at
Neighborhood Grocery &
Market, located at 715 East 6th
Street in M ission, phone
This place is headquarters
for people who want to keep their
food bill at the lowest-possible
figure and still eat like a king.
Silvestre P. Pena—Owner
No matter what you may
need, tender meats, canned
goods, dairy products, picnic
supplies or kitchen utensils, they
have it here. Due to their large
volume of business and intelligent
buying practices they are able to
provide you with large selections
of groceries, vegetables, and
USDA inspected meats at lower
Neighborhood Crocery &
Market has an able and efficient
management, whose job is serving
you, and they are glad to do it.
They see that their stock is
complete at all times with food
supplies that every housewife
asks for.
We, the editors, of this
1974 Review would like to bring
this friendly, well managed
grocery store to the attention of
all our many readers. Be sure and
stop in soon.
Allen Kirby Company
Bill Allen—Owner
Retired U.S. Navy Officer After 30 Years Service
Your authorized
representative for parts, repair,
service and sales for the famous
line of Kirby vacuum cleaners is
the Allen Kirby Company,
located at N. McCall Road at
Upas in McAllen, phone
682-8337; 24 hours a day, 7
days a week - Sundays and
Holidays included.
Kirby vacuum cleaners
have built a worthy reputation
for their dependable service and
extra fine job of cleaning. Every
year, more and more housewives
insist on having Kirby vacuum
cleaners in their home.
Allen Kirby Company
carries a full line of replacement
parts for your Kirby and also
offers a complete vacuum repair
service on most makes. On your
next trip to town, bring your
cleaner in and have them clean
and adjust it. Many times it can
be completely serviced and
repaired the same day.
The drafters of this 1974
Review offer our full
recommendation to this dealer
for his reliable service to the
people of this area. We suggest
that you let the friendly folks at
the Allen Kirby Company
handle all of your vacuum
cleaner needs.
Joe's Radiator Shop
Radiators play an
important part in the life and
operation of an automobile,
truck or tractor engine. The
combustion temperature in the
cylinders of your engine exceed
2000 degrees Fahrenheit. This
heat must be dissipated if your
engine is to continue to operate
In this area the firm to see
to keep your radiator in top shape
is Joe's Radiator Shop located
221 N. 20 in McAllen, ph«ne
These men are experts in
radiator flushing, recoring and
repairing. Let them check your
entire cooling system, pressure
test your radiator and examine
your heater core for leaks and
proper flow.
Remember this is the time
of year to have your radiator
serviced and checked by these
friendly professionals, so stop in
soon and get your cooling system
ready for trouble free operation
throughout the coming months.
We, the editors of this 1974
Review would like to direct all
our readers to this reliable,
upstanding firm, and to say that
they are doing their part in
keeping this section on the move.
El Centro Dodge
Excellence without
extravagance — that's the Dodge
quality you get from El Centro
Dodge in Pharr at 1213 W.
Expressway 83, phone 787-9936
or McAllen, phone 682-4356.
You'll find a complete selection
of Dodge Dependables for 1975.
Choose from Dodge Coronet,
Charger S.E., and Dodge Monaco;
they're available in many models
and one is suited just for you.
You'll also see the Dodge Sport,
Dodge's answer to economy,
styling and dependability, and a
complete line of job-rated trucks.
These Dodge Boys make it
a point to always offer
"Customer Care Red Carpet
Treatment" and MoPAR parts;
and they are known for their
friendly salesmen and qualified
The writers of this 1974
Review take great pleasure in
recommending this dealer to the
people of this area for honest,
straightforward deals whether in
seUing a new or used car or truck,
or doing service work for you.
Their motto is "We stand behind
our deals and our customers".
You could be Dodge Material,
and we know you'll be happy you
traded at El Centro Dodge.
Chiana To Be Unveiled
Houston and South Texas
cattle breeders will have an
opportunity to inspect the first
two purebred Italian Chianian
cows ever imported into the
United States at the 74 Ranch
Chianina sale to be held Friday,
November 1, at Pleasanton.
The exhibition of these
purebred Chianina cows was
made possible through the
courtesy of the Canadian
government, which has allowed
a period of visitation to the
United States not to exceed six
months. Following their display
in the United States, the cows
will be returned to the 74
Ranch's Canadian herd of
purebred Chianinas.
L. W. Moore Jr., manager of
the 74 Ranch, announced that
an embryo transplant bull calf
from one of the purebred
Chianina cows displayed at the
sale will be sold at the auction,
which begins at noon,
November 1, at the Atascosa
County Auction Arena at
In addition to the purebred
bull calf, the 125 Chianina lots at
the sale include three 31 heifer
pairs, 50 bred half-blood
heifers, 40 open half-blood
yearling heifers, and 26 per-
formance-tested two-year-old
half-blood Chianina bulls.
Chianinas, the oldest breed of
cattle in Italy, have roamed the
Tuscan hills since the days of
the Roman Empire. They have
long been the principal Italian
breed, both for work and for
beef production.
In the few years since their
introduction into the United
States, Chianinas have made a
tremendous impact on the beef
cattle industry in the United
The adaptability of Chianinas
to various climates and range
conditions in America, their
ease of calving, rapid growth
and weight gain have created
unusual interest among
American cattlemen, par-
ticularly in the Southwest.
Crossbred Chianina heifers.
have proven to be highly fertile
and excellent mothers.
The 74 Ranch management
realized several years ago the
potential of Chianina breeding,
and began a conversion
program. Eventually, all 74
Ranch cattle will represent
some percentage of Chianina
The 74 Ranch runs ap-
proximately 2000 mother cows
on 27,000 acres in a commercial
cow-calf operation. The ranch
has 5,000 acres of improved
pastures of Coastal Bermuda,
Higgens Bufflegrass, and Klein
grass, and is watered by the
Atascosa River, three creeks,
and nine artesian wells.
Cattlemen regard 74 Ranch
as a South Texas showplace
ranch because of its high-
quality herd, ecological
balance, improvements, and
The ranch bred the first
quarter-bred Chianina calves in
the United States, and one of the
two purebred Chianina cows
from the ranch's Canadian herd
was exhibited this month at the
Texas State Fair in Dallas.
A pre-sale party will be held
at the Pleasanton Country Club
at 7:30 p.m., Thursday, October
31, and a special bus tour has
been arranged at 2 p.m. on
October 31, for any visitors who
desire to look over the 74 Ranch
and its Chianina herd.
Allen Poe of Waxahachie,
board chairman, and Jack
Phillips of Kansas City,
executive secretary, of the
American Chianina Association
are among the special guests
invited to the sale.
The Pleasanton Auction
Arena can be reached from
Houston by car via IH-10 to San
Antonio, Loop 410 South, and
U.S. 281 South to Pleasanton.
The Pleasanton airport for
private aircraft is a short
distance from the auction
The 74 Ranch is owned by
Mrs. Josephine A. Bryan of
Marijuana Seized Near RGC
U. S. Customs Patrol officers
Tuesday, Oct. 15, seized 2,735
pounds of marijuana in two
separate raids near Hidalgo
and Rio Grande City.
In cooperation with Drug
Enforcement Administration
officers, customs officers seized
1,653 pounds of the illegal weed
and arrested 12 aliens 26 miles
west of Hidalgo.
The aliens were attempting to
lead 20 coffee sacks of
marijuana into the trunk of an
unmarked government car
parked near the Rio Grande at
the time of their arrest, the
Customs Service reported. The
government car had been
mistaken for a car which was to
be used in an attempt to
smuggle the marijuana into the
U.S. from Mexico, the Customs
Service said.
In the second seizure, some
1,082 pounds of marijuana was
taken by Customs officers when
a 1974 Chevrolet pickup camper
was seen entering the U.S. from
Mexico a half mile east of Rio
Grande City.
The Federal Reserve System,
central banking system of the
United States, was established
Dec. 23, 1913, by an Act of Con-
gress to give the country an
elastic currency, to provide fa-
cilities for discounting com-
mercial paper and to improve
supervision of banking.
Agriculture is our
Most Vital Industry
Commissioner of Agriculture
• Integrity • Leadership
7870?ay pai<> bV T P F|8hlwe' Chm". Jot'" C White Comm. 221 E 11th, Austin. Tx

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Van Nest, Lloyd A. Rio Grande Herald (Rio Grande City, Tex.), Vol. 32, No. 54, Ed. 1 Thursday, October 24, 1974, newspaper, October 24, 1974; Rio Grande City, Texas. ( accessed May 19, 2019), University of North Texas Libraries, The Portal to Texas History,; crediting Rio Grande City Public Library.

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