The Texas Miner, Volume 1, Number 10, March 24, 1894 Page: 4
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THE TEXAS MINER.
AT FRIENDS WITH NEWSPAPER MEN
It is a true saying that "a man to have friends must show him-
self friendly.'' Then, if we may make another statement that we
believe to be equally true, we would say that there is no better
class of friends for a dry goods man than newspaper men. We
do not refer here to paid friendship. Of course, all newspaper
men are anxious to get your business, even though they may dis-
like you very much personally; but personal friendship very often
plays a large part in your advertising. Any one on friendly foot-
ing with newspaper managers can very often get closer prices
than some one who is not so well acquainted with them. News-
paper men are just like other people; they very often grant little
favors to their friends that they would not think of granting to
any one else. If the newspaper men all speak well of you per-
sonally, they can many times put you in the way of securing nice
business transactions that will often pay you for the friendship
that you may have for them
Newspaper men are a class of people that get about a great
deal, and come in contact with more people in one day than a
man in any other ordinary business does in a week. Any little
good word that they may drop for you here and there will very
often bring forth much fruit.—[Dry Goods Chronicle.
AN ADVERTISING INCIDENT.
Several years ago there was a very large dealer in linen collars
in St. Louis. His sales were enormous. As a result, he ob-
tained generous concessions from manufacturers, buying on the
most favorable terms.
Desiring to make a big drive one season, says the Troy Press,
he made unusually heavy contracts at an extra reduction in price;
only one firm, Messrs. So & So, declined to make any conces-
As the dealer wanted every pattern obtainable, he neverthe-
less made a small order. But he determined to ''bring the firm
'round,'1 as it were.
Flaming advertisements were inserted in the St. Louis dailies
announcing a reduction sale, and saying that any collar made in
the United States, no matter what the quality or pattern, could
be had "two for a quarter—excepting only So & So's, price 25
Greatly to the dealer's surprise, although a heavy trade fol-
lowed, everybody wanted So & So's collar, and he telegraphed
in hot haste for a larger supply. Inadvertently he had taken the
very course to create a demand for the collar that he least wanted
to sell; but as his profits were good, he kept on advertising in
the same way.
Messrs. So & So, surprised at the sale, and learning its cause,
caught the idea and determined to improve it. Thenceforth
they only made a high-grade collar, and adopted the one price
and high price system,, not only themselves, but putting every
dealer under a written contract to do so.
Then they spent money lavishly in advertising, until their col-
lars became household words. As an actual result of their brilli-
ant business stroke, the partners became millionaires.
The possibilities of printers' ink have not begun to be ex-
hausted. There are yet numberless fortunes in it for the live
business men of to-day. The moral is plain.
SILVER AND ITSVALUE~
Discussing the proposal of the New England bimetalic com-
mittee that an effort shall be made to obtain international co-op-
eration for the remonetization of silver, the Boston Advertizer
manifests some want of acquaintance with the general subject.
It urges: First, "that the price of silver is regulated, like the
price of iron, by the relation between the amount in the market
and the condition of that market." Second, "that coining metal
into money does not create any new value except tlie very slight
addition represented by the actual cost of coinage." The in-
ference from these assertions is that a world-wide effort to exalt
the value of silver by coining it cannot succeed.
But no account is made in this estimate of the fact that if sil-
ver coin be clothed with full legal tender power in this country
and England that single act will at once increase to a vast ex-
tent the demand for the metal. Every man of all the civilized
millions of the earth requires money at almost every hour of
every working day for discharge of his obligations, great and
small. Few of these millions are now permitted to use silver for
this purpose excepting in small amounts. Gold, or its equiv-
alent, is the legal tender. Thus the whole strain of this great
demand is is thrown upon gold, with the natural result that" the
value of fhe metal advances. If under safe conditions a part of
the demand can be thrown upon silver the value of white metal
must also advance, while the value of goods recedes.
Silver, as a mere commodoty, may be compared with iron and
other base metals. But silver clothed with the powerful money
function, clothed with authority , as a debt extinguisher, must
outrank any metal but its co-ordinate—gold. If the argument
be made that the supply is so large as to forbid the equality of
silver with gold, even under such circumstances, the reply is
that the world's stock of silver is indeed but slightly in excess of
the stock of gold. Here are the figures from the United
States mint report: Gold, $3 901.900 000; silver, $3,931,100,-
000. Silver is in apparently abundxnl supply, because it is largely
out of use for money purposes. From 1801 to 1820 the pro-
duction of silver and gold was as 4 to r. During the next twen-
ty years it was as 2 to 1. From 1841 to i860 the relation was
reversed and the product was 2 1-2 of gold to 1 of silver, and
yet during all these periods gold and silver remained close to-
gether, the difference in value not exceeng 2 or 3 per cent.
No reason can be imagined why they cannot be held as closely
now, under a just system, when the supply of the two metals is
It is true that "coining metal in^o money does not create any
new value" in the sense that it adds weight or fineness; but
if the coin be made legal tender, which the bullion is not, then
the act of coinage gives the value that belongs to availability lor
a purpose for which money is universally desired. There is no
more iron in a plow share than in the metal from which the tool
is made, but the plowshare has more value than the pig iron,
because it will perform a function which the pig iron could not
perform. Besides, if the civilized nations ot the world should
agree to coin all silver brought to the mints at a certain ratio to
gold, that agreement would fix the price of silver in the bar and
in the coin; for no man would sell the metal for less than the
The_whole purpose of those who seek for international action
respecting the matter is to attain this end. They believe that
the world needs silver money, and that it the great nations will
act together in remonetizing the metal and in coining it gold and
silver will come into equilibrium and will remain there. The ex-
perieiice of the past centuries appears to make this opinion war-
rantable.—[New York Press.
MADE, NOT BORN.
Writers are made—not born. Originality without some men-
tal preparation is all hocus-poc.us. Burke wisely says: "There
is no faculty of the mind which can bring its energy into effect
unless the memory be stored with ideas for it to work upon."
Many would have courage to persevere if they observed how de-
pendent on reading literary composition has been in the lives of
the world's brightest and best. Lowell "for ten years lay on his
back and did nothing but read." Prof. John Fiske absorbed
everything worth his reading in half a dozen different
languages before he put forth his first book—at the age of
eleven having read "all of Shakespeare, a large part of Milton,
Bunyan and Pope, Gibbon, Prescott, Froissart." Bancroft, if
anybody, exemplified Bacon's "reading maketh a full man;"
nothing short of complete mastery of a subject would satisfy
him. Before venturing to write, he would read, "every book
and periodicle article he could find in the Congressional Library
and every book he could buy," # * * A writer is evolved;
nor is he any less a writer for being evolved. * * * Spon-
taneous combustion is not a literary phenomenon which is likely
to become prevalent [The Outlook,
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McAdams, Walter B. The Texas Miner, Volume 1, Number 10, March 24, 1894, newspaper, January 27, 1894; Thurber, Texas. (texashistory.unt.edu/ark:/67531/metapth200457/m1/4/: accessed June 28, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Tarleton State University.