The Alto Herald (Alto, Tex.), Vol. 17, No. 9, Ed. 1 Thursday, February 15, 1917 Page: 4 of 8
This newspaper is part of the collection entitled: The Alto Herald and was provided to The Portal to Texas History by the Stella Hill Memorial Library.
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Special Invitation
is extended our friends and customers
to attend our
OPENING
Of Spring and Summer Merchandise and Ready#Wear Garments
We bave put forth every effort to bring before you tbe \fcry thing you want in pretty creations of spring wearables,
III
Thursday and Fridalv, Feb. 15th and 16th
our doors will be thrown open to every man, woman and child, that they may come ii* and select for themselves, from the heaped up counters and tables, the most beautiful
line of goods ever shown in our little city, and which would do justice to a much larger place, Some of the many things you will find here are: Spring goods for street and
house wear. Spring goods fashioned for the enchanted hours. Spring goods that atii useful and attractive for mother and daughter, for daily wear and gala wear. Snappy
little things in collars and cuffs, handkerchiefs, braids, laces, in facr every thin* yon jieed to add beauty to y mr new frock. At this showing you will find the "Spring
Lights" in the underworld of Lingerie. Such a beautiful liue of nnderg trments in creue di chine, china silk, inull, nainsook, bastiste and long cloths. We also have the
linens, silks and crepes ready to be made up into pretty patterns for those who c-tre to make them. "Our Specialties" dnring these two days, will be the showing of our
new spring Coat Suits, which will be the fore runners ot early spring styles. Thesef.Miits will be sent us i n approval from our whole sale house for this special occasion.
And there are other garments which will be on display during this showing that you will not have the pleasure of seeing again in Alto. There are only two days of our
opening, but a dozen reasons why you should attend.
li«« - Mill
Berry man & Waiters
' U " t ••
.V v. r- . ^ urnAjn Advising farmer* how to ixrm is
'--mm*- • X 1—* 111 "'■* "Wftafce it that the
( \ ;<
E. E. Aixkn, Editor and Prop.
Entered as second-class matter
Jau, 3, 1901, at the postoffice at
Alto, Texas, under act of March
1879
All subscriptions are payable in
advance. No name will be put
on the books until paid for.
Notice to the Public.
Any erroneous reflection upon the
character, standing or reputation of
any person, firm or corporation,
which may appear in the columns
of The Herald will be gladly cor-
rected upon its being brought to
the .attention Qf the publishers.
.v Hafe :
SUBSCRIPTION RATES
One Year...... $1.00
Six Months ... .60
Three Months.. • • • .35
farmer knows his business quite as
well as we do ours. However, if any
real live farmer knows anything he
thinks will be of any benefit to his
fellow farmers, our columns are al-
ways open to him. Men in other
lines of business consult with each
other and publish their conclusions
for their mutual benefit, ("id we
think farmers should do likewise.
:—x
We still have quite a number of
subscribers on our books who havti
not paid up their back subccriptions;
and while it is only a f'AV hundred
dollars, wp Oel like they should
comt> trt and cttle up. While times
were clftsw and work hard to get, we
carried quite a number of our sub-
scribers—some of whom have come
in and settled up, but there are
some yet who are in arrears, md
whom we would be glad to see come
ir—for the Lord knows wj need tue
money.
-slaufiiit the financiers .-and manuJ«;JP*'ill permit it is desirable
turers at!d. otheT#v«Vi
ness of our own country shoultftx) grade room
even now entrenching themselve §
building bulwarks of prote'tion
which even time itself will findndo
structable. We cannot hope tc re-
tain the advantage we have ganed
unless extraordinary measures are
pursued, and any relaxation of ■igi-'
liince now or in the future will re-
sult- in commercial loss and evtnitul
disaster. It is time to act.
The Alto Herald would like to fig- j
are with ,yoii on your next order for
•stationery. We have one of the boat
equipped job offices in East Texas.
The poultry business is not to be
scarce right now in East Texas, when
it should be plentiful, and the price
is worth while. Hens 13 and 14 cento
.per pound in actual money. The end
Keeping up with the times is all-1 is* not yet, either. Poultry will go
right, but too many of us try to got
just a little too far ahead of the
times. However, we would not ad-
vise you to lay back and get so far
behind the times you can never catch
up. Just watch your steps.
x
Phone us any item of news you
may have. Besides a desire to re-
port all that happens, you can take it
from us, that it takes some scribe to
furnish copy for a hungry linotype
with a sure enough operator on it.
x
The Herald wants a good corres-
pondent in every community near
Alto. Stamps, writing material -tnd
a copy of this paper will be forward-
ed to each correspondent who com-
plies with our rules. Keep your
community to the front by reporting
the local news.
x————
This section has gained consider-
able notoriety through production
of the famous Elberta peach and the
Acme tomato. Now if the Cherokee
County Progressive League is given
the hearty co-operation it deserves
some more good advertising will be
forthcoming and as a result it will
be getting letters from prospective
romers.
That Alto is a live town Is easy of
demonstration-. More business is be-
ing done nOW at this time of year
than for seve¥«i years past. Cur
streets are crowded early and late/
people and teams arc bringing in pro-
duce which is bringing the highest
price in exchange for money and
goods. Besides paying the very
highest market price for everything
the farmer has to sell, the merchants
are selling their wares at "live and
let live" prices, and pople are not
slow to take advantage >f the oppor-
tunity of buying goods here. Follo\f
the crowds to Alto and when you
get here buy of our advertisers.
They are honorable men and will
treat you right.
ABOUT THE SCHOOL.
higher. The larger the variety the
better. The more attention paid to
poultry, the more money. The peo- f
pie of East Texas have gotten into
the habit of growing cotton and corn 1
until it is hard for them to change,1
but those who have changed the pro-
gram and planted chickens, turkeys,
etc., are the ones who have fat bank
account and are out of "debt."
Raise more poutlry and better poul-
try—its a money crop.
Inexpressible as have been the
horrors of this war, unutterable as
are the sufferings it has caused, a
new and better day for humanity
will dawn after its darkness. Not to
believe this is to despair ofthe world.
Righteousness and judgment arc still
the habitation of this world.
When the war in Europe is over
there will be one mad scramble by
the nations at Strife in an effort to
regain their part of the commerce of
the world which they have lost to
the United States while engaged in
the doubtful pastime of slitting each
other's throats. Desperate measures
will be devised by the shrewdest
minds of the old world in their cam-
paign for commercial Bclf preserva-
tion, and to meet this united on-
Supt. E. L. Oliver,
Alto, Texas.
Dear Sir:
I am pleased to learn through rep-
resentative of this Department who-
visited Alto school recently, of its in-
creased library and equipment, effi-
cient teachers, improved work, and
aggressive school board. A study
of the inspector's report indicates
that this school should be retained
as a school of the first class, rank B.
and that it should build up its stan-
dards as fast as possiple to meet re-
qurements for a school of the first!
class, rank A. At the present ratijl
of progress and with the retention
of a strong teaching corps, it seems
possible to achieve this end within
another year.
In order to promote the greatest
efficiency of the school and to make
higher classifications possible, the
following conditions should be met:
1. Standard public term of nine
months must be maintained for
all grades.
2. Adequate library should be
provided for elementary school and
library for high school suplemented
to meet requirements indicated in
Bulletin 05, pages 9 and 10. If funds
3. A small amount of additional
equipment is needed for science
work, and a good cabinet to house
apparatus.
4. Ancient history chart and me-
diaeval and modern history chart
are needed for the high school, and
3 few suitable case maps for ele-
mentary school,
5. Longer tenure of office of su-
perintendent and principal is neces-
sary for the school to become stable,
Suitable salaries should be paid to
attract and retain good teachers.
Frequent change of teachers makes
efficient work impossible.
In case the school seems to lack
sufficient funds to provide the fore-
going needs, permit me to suggest
that ample revenues may be pro-
vided if the district is willing to
avail itself of a recent decision of
the supreme' court, which empowers
boards of equalization in independ-
ent districts to increase property val-
uations above county assessments
for school purposes. This increase
would in no way affect the amount
of county and state tax. Many dis-
tricts over the state have resorted to
his means for increasing their school
revenues.
Hoping your school will be able to
supply the deficiencies indicated,
and assuring you of the desire of
this department to render you any
service possible, I anm,
Sincerely,
W. F. Doughty,
State Superintendent.
Just received, a car load of
barbed wire, hog wire nails.
Be sure to see us tor what you
need in these lines. The Alto
Trading Company. tf
MT. ZION LOCALS.
This has been a good week for
farmers— they have made a good
step forward. Tomato plants look
fine and we are getting ready to put
them in the cold frames.
■ Health in the community is some
better, although there are a few new
cases of la grippe.
Mrs. C. Rogers is sick now but the
other members of the family are up.
Jewel Mercer's boy is clear of fev-
er and is doing well.
The measle scare is about over—
and so is hog-killing time. There is
a more plentiful supply of meat in
the community.
The Baptist pastor, S. E. Harry,
and his friend, Willie Binford ofthe
Rusk Academy, were down here
Sunday but the all-day's rain kept
them from having services.
Farmer.
W. E. Watters
Notary Public
Alto, —- — Texas
$100 Reward, $100
~iTh® .,r<!ali?rs of ,hl9 paper will be
pleased In learn that there la at least
5jJ?n d„r1?,ad*(1 disease that science has
. .to c,ure„ln a|l Its stages, and
that Is catarrh. Catarrh belnc greatly
Influenced by constitutional conditions
requires constitutional treatment.
Halls Catarrh Cure Is taken Internally
and acts thru the Blood on the Mucous
, System thereby de-
stroying the foundation of the disease
giving the patient strength bv building
up the constitution and assisting na-
ture In doing its work. The proprie-
tors have so much faith In the curative
powers of Hall's Catarrh Cure that
they offer One Hundred Dollars for anv
case th t' It falls to cuts. Send for list
of testimonials. 1
Addr.n : F. J. OH15NET * CO. Toledo
Ohio. Sold by all Druggist., 76c. *°'
r
Dr. J. C. Hurst
DENTIST
OFFICE OVER
Allen's Drug Store
' "JB
We Appreciate
Your Business
And when yon get work done
in our shop you have the sat-
isfaction of knowing it is
right, and at the same time
you are accorded every ser-
vice and all courtesy.
Ineeda Laundry basket leaves every
TUESDAY, returning FRIDAY
Williams, McClung
& Powell, Barbers
Closinit Hour*: Week Days
7:30; Saturdays, 10:00
J. M. Crawford, M. D.
Physician and Surgeon.
Alto, Texas,
Res. Phone 34 Office Phone 27
/VS^NA^/S/ A/NA/WWVN
W. A. McDonald, M.D
Physician and Surgeon
Office, 2nd, floor Ronnsaville
building, 2 doors east Allen's
Drug Store
Phones
Residence 70 Office 46
R.G. TURNER, M.D.
Office in Rounsaville Bldg.
over Parkins' store.
PHONE
No, 5^8
Perkins 8r Perkins
ATTORNEYS AT LAW
ALTO
TEXAS
Alto Trading Co.
FUNERAL
DIRECTORS
A full line of Coffins,
Caskets and Burial
Robes.
ALTO. - - TEXAS
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Allen, E. E. The Alto Herald (Alto, Tex.), Vol. 17, No. 9, Ed. 1 Thursday, February 15, 1917, newspaper, February 15, 1917; (https://texashistory.unt.edu/ark:/67531/metapth214411/m1/4/: accessed April 24, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Stella Hill Memorial Library.