eBulletin, Vol. 5, No. 7, Ed. 1 Sunday, July 15, 2012 Page: 4 of 9
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Commenting on joining the Express-News Leary said, "I'm excited
about returning to Texas, where I spent some of the best years of
my career. And I'm looking forward to working with John and the
news staff to extend the Express-News' position as the premier
information source in South Texas and to enhance its commitment
to public-interest journalism."
The Express-News, established in 1865 and acquired by Hearst
Corporation in 1993, is the third largest daily newspaper in Texas.
The Express-News is ranked No. 1 in Sunday readership among
major U.S. newspapers. The Express-News is the largest
distributor of news and information in South Texas, with dedicated
news bureaus located in Austin (together with the Houston
Chronicle) and Brownsville.
Cox Digital Partners with Gannett on Political Ads
Cox Digital Solutions is entering an agreement with Gannett to
become the media company's exclusive national seller of digital
political and advocacy advertising for Gannett U.S. Community
Publishing and Gannett Broadcasting websites in advance of the
upcoming elections. Gannett joins Yahoo! and The Weather
Channel as Cox Digital Solutions' exclusive political and advocacy
advertising partners for the 2012 political season.
The relationship makes Cox Digital Solutions, reaching 155 million
unique users and nearly 70 percent of the total U.S. Internet
audience (May 2012 comScore) with their local and national media
solutions each month, a unique source of political advertising.
Together, Gannett's U.S. Community Publishing and Gannett
Broadcasting reach 24.5 million unique visitors and 11 percent of
the total Internet audience (May 2012 comScore) each month.
"This partnership extends Gannett's sales force while providing
political advertisers with the added opportunity to easily reach
Gannett's vast hyper-local audiences," said Robert Dickey,
president of U.S. Community Publishing, and Dave Lougee,
president of Gannett Broadcasting, in a joint statement. "Political
advertisers want to get their messages out to as many people as
possible and with this partnership, we can help provide the scale
and reach they seek."
Through Cox Digital Solutions' Washington, D.C., office, Gannett
will be able to offer advertisers the ability to target online
advertising based on congressional district. This targeting reaches
across Cox Digital Solutions' network of vertical content and local
media sites, combining IP mapping with proprietary data, to find
users in an advertisers' exact target congressional district.
As a company with a long political advertising history, these
strategic moves signal Cox Digital Solutions, a division of CoxReps,
continued focus on bridging the divide between traditional and
Here’s what’s next.
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Brown, Cyndi. eBulletin, Vol. 5, No. 7, Ed. 1 Sunday, July 15, 2012, periodical, July 15, 2012; Austin, Texas. (texashistory.unt.edu/ark:/67531/metapth299916/m1/4/: accessed August 18, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; .