The Rusk Cherokeean (Rusk, Tex.), Vol. 18, No. 6, Ed. 1 Friday, August 28, 1936 Page: 4 of 8
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SEICE OF THE
Capt. Noble Hamiter's
Mixed Group of Trained
Wild Animals, High
School and Dancing
Horses, Aerialists, Gym-
nasts, and High Class
the largest Elephant in
America v/ith her
100 lb. Baby,
WILL SHOW IN
smartest fashions that will find
their way to colleges and uni-
versities this fall.'
Suppose we look first at the
street and sports clothes. Sweat-
ers, jackets and blouses are tops
on any campus—they are your
first pie-requisites. There art
plain boyish models that can be
slipped on and then forgotten, or
you can select one of the twin
sweater combinations with the
new interesting belted back. For
dress-up occasions, there are bou-
cle sweater suits that will find
their way to many informal open
Skirts should be just as plen-
tiful and caried as the sweaters.
They can be plaids, checks, or
solids, and you can make inter-
esting combinations by wearing
a contrasting jacket.
You'll iPii'lainly want a suit.
The new town models have a
short fitted coat over which is
worn a tweed topcoat trimmed in
a large fur collar. They are es-
pecially adaptable to the needs
of college girls. Girls at Texas
State College for Women (CIA)
find them excellent for week-end
football games. In addition, you
should have a sport coat for class-1
es—something casual in camel
hair or the like.
An afternoon dress that can be
worn to teas, college functions,
or for dinner in town is a neces-
sary item, and some of the wool
shirtwaist dresses are especially
nice for dates and classes. Get
them in bright colors and they'll
look very nice under a neutral
tone sport coat.
Pictures the Weekly Movies Never Got.
ay PERCY CRQSB*
Tb<e HOME life of the m<an who <al w<diyf has<a
xiuww/ jrwoJc f<or <ev<£irx<sw<ff.
—Surprise mv ere! you might
HA^e known i wouldn't lik£
THIS New FANGceP OtSH.
CHOPS AND POTATOES toe^e
ALtJArS Cooo ENOUGH FOR
Me AND ALWAVS uuict ee,'
C|?eAM€Q CH ICK"€N FffAH 1
i'm honcrv-So i suppose
fie HAC6 TO CAT IT.
ONE DAY —MATINEF
FRIDAY, AUG. 28
BIG FREE MENAGERiE
To Those Holding
Adults 25c Kiddies 10c
LET'S TALK ABOUT
DENTON, Aug. 23.—If you're
going to college, your chief in-
terest at the present time is a
suitable wardrobe. Stores all ov-
er the country are cooperating to
show the most suitable and
WONDER WHY the trend in
recent years has been to
trade away from home?
In Rusk the trend has been tc
trade in Jacksonville, Palestine,
Lufkin or Nacogdoches, with
some of the folks here going to
"alias to shop. In Jacksonville,
Palestine, it has been pointing
toward big "D", and in Nacog-
doches a ad Lufkin toward Hous-
ton. Li Houston and Dallas a fel-
low can't be "somebody" unless
he buys his dry goods in New
York City, and the New York
City resident must go to Paris.
So, there you are! Right here
in Rusk you may purchase the
same high quality merchandise,
sometimes at a much lower price,
than you can get in the other
towns. In Jacksonville, the same
is true. Of course, there comes
a time when you are rushed for
something and have to go out of
town, but my suggestion would
be to look around in your own
home town before doing else-
It doesn't add to the value of
the article just because it came
Besides, your home town mer-
chants must live. They must get
enough money to pay off their
notes and their honest debts. To
week's visit with relatives at New
Salem. Miss Ruth Bundrick ac-
companied her home for a few
Mr. and Mrs. Hubert Boss and
children and Mr. Boss' mother
visited in the W. L. Searcy home
of Emmaus, Sunday afternoon.
Mr. and Mrs. Jim Lane were
the guests of Mr. and Mrs. Lloyd
Kersh, of Concord, Saturday
Mr. nnd Mrs. Herbert Smith
and children visited relatives at
Mr. and Mrs. Oran Mitchell,
who have been visiting relatives
here, returned to their home in
Port Aransas last week.
Mrs. Boyd Rowden, a recent
bride, was honored with a mis-
cellaneous shower at the home
of Mrs. Callie Evans, Saturday
afternoon, at 4 o'clock.
Forty-six guests had registered
when the honoree arrived. Lit-
tle Miss Mary Lou Greenwood
met her at the door and presented
her with a short note which be-
gan with the treasure hunt. At
the end of the hunt, the honoree
unwrapped the gifts and express-
ed her appreciation for them.
Refreshments v/ere served to
4G guests, including the honoree's
great grandmother, Mrs. Sarah
Greenwood, 87, of Lone Star.
Mrs. Richie Skillcrn spent the
week-end with relatives in Rusk.
Clyde Lane is on the sick list.
I There will be singing at th^
Baptist Church, Sunday night,
send money away won't help the
home institution one iota.
That's where a good live-wire
chamber of commerce comes in.
It's object is to stimulate trade,
go out after new business, drag
in new industries. Of course, you
know how fatal it is to advocate
a chamber of commerce in a town
where there is a large rural pop-
ulation, so hereafter let's call it
the Citizen's Civic League.
One may curse the chamber
of commerce in any of the nearby
towns all he wishes, but he must
admit that at Jacksonville, at Pal-
estine, and the other towns in
this neighborhood the chambers
have had much to do with the
development of those places.
There must be co-operation to
push across a good civic program,
and to get that co-operation there
must be organization. That is
one reason that we get no more
for our farm products and com-
READ CHEROKEEAN ADS
"That boy's going to college
when he grows up:
Small Town Publisher
Addresses Ft. Worth
Rufus F. Higgs, ex-president of
the Texas Press Association, and
now one of the outstanding edi-
tors of a weekly publication in
Texas addressed the Advertising
Club of Fort Worth, Texas, re-
cently on "The Good and Bad
Features of a Weekly Newspap-
er." Mr. Higgs publication, the
Texas, is one of the best known
papers of its class in Texas, and
has won many prizes along pub-
lication merits in the past.
In his speech, Mr. Higgs re-
marked "that the weekly publi-
cations are making a wonderful
contribution to the merchandis-
ing field of Texas. Merchants
would be amazed to know the
number of persons living within
a 100-mile radius of the city who
are buying their needs in that
city. The rural districts are be-
coming more and more advertis-
ing conscious, and the merchant
should give more attention to
their copy, the planning of it,
its appearance and content."
Mr. Higgs reviewed the pro-
gress of the weekly newspaper
from the days when merchants
advertised without hope of return
from same, through the present
time when merchants advertise,
expecting and demanding returns
from same."—Texas Press Mes-
GRIFFIN, Aug. 25.—Rev. De-
sha of Jacksonville preached at
the Christian Church here Sun-
Mr. and Mrs. Homer Green-
wood and family of Kerens visit-
ed relatives here Saturday and
Mr. and Mrs. Lonnie Nesbitt
of Troup visited relatives here
Miss Sudell Smith returned
home Saturday night from a
,-a G* v>ft ad*
S*\^VV>< \e^° V
•\e* • v MP xc< v 0V ac' ^
, Ve> vv>
Ve V <ovv° V°v- *
jmA .Of*' ! (&■* <• •<?
£" l*~*i "W T y~V "BT~S
SET YOUR GOAL, large or small...
then save toward it. Save regularly,
according to a definite plan.
l' * . .
And in addition ... insure your
savings! Be sure that your principal,
and the income it earns,will be safe,
however long your period of sav-
ing. For certainty, for safety, for
your own peace of mind... insure
your savings !
You can do it . . . at no extra
cost. That was the purpose of
Congress, when in 1934 it created
the Federal Savings & Loan Insur-
ance Corporation. By this means, an
added, dependable, permanent safe-
guard is provided for the savings
of each investor, up to a maximum
of $5,000, in- any insured institution
of the savings and loan type.
We have qualified for such in-
surance, hence the safety of your
investment here, up to $5,000, is
now automatically insured by that
Corporation (capital, $100,000,000).
Let us help you work out a sound
and practical plan for systematic
saving. Ask for booklet.
FIRST FEDERAL SAVINGS AND
LOAN ASSOCIATION OF RUSK
YOU JUST CAN'T DO IT
5% PEK ANNUM
7.2 % II YEARS
You can't Put a radio broad-
cast in your pocket and read it
at your liesure.
You can't save a clipping from
a radio broadcast.
You can't shut off the beauty
hints and turn to ths baseball
You can't stop listening to an-
swer the phone and go back to
the radio without missing some-
You can't skim the news in six
minutes with your toast and cof-
fee in the mornings and get an
idea what is going on around the
You can't get a line on the stock
market when you have only three
minutes to spare.
Of course, your newspaper has
limitations also. You can't put
a song and dance and some bum
jokes in your newspaper and get
paid for them at high rates.
You can't print jokes and let
your audience hear you laughing
at them yourself.
You can't get your clients to
accept as your circulation every
person in the community that can
You can't tell your readers at
exactly what time they are go-
ing to read your newspaper or
not at all and make them like
Also (and this is a deep one)
you are not smart enough to get
your chief competitor to advertise
your medium for nothing.—Chas.
Mclntyre in The Pacific Printer
i and Publisher.
Prominent man extols common
sense; but the chances are that
f common sense is reactionary,
Listen to that motor . . . Hear those pins? They're chattering
And that slapping sound is the cry of those pistons. It's not
making much noise but you can hear bearings grumble when
it's picking up. it's bound to be using oil.
Those Better R. & G. Used Cars — You'll Always Be Pleased.
BETTER REPAIR IT ... or trade it in before you take that
vacation trip ... or go to the Centennial.
"The Big Service Station on the Corner"
OUR USED CARS . . .
When we say they're better, we mean just exactly that. Because
we don't put a used car on our lot for sale until our mechanics have
gone over it thoroughly, and put it in the best running condition.
All models and all makes are here for your inspection.
Forrest - Wllllasiss
"The Big Service Station on the Corner"
* * «
<■ -i >
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Miller, Elton L. The Rusk Cherokeean (Rusk, Tex.), Vol. 18, No. 6, Ed. 1 Friday, August 28, 1936, newspaper, August 28, 1936; Rusk, Texas. (texashistory.unt.edu/ark:/67531/metapth341690/m1/4/: accessed August 23, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Singletary Memorial Library.