The Claude News (Claude, Tex.), Vol. 71, No. 22, Ed. 1 Thursday, January 19, 1961 Page: 4 of 16
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PAGE POUR
CLAUDE, ARMSTRONG COUNTY, TEXAS, THURSDAY. JAN. 19. 1961.
THE CLAUDE NEWS
ountY
Point cf no return
It finally happened. This week
The Claude News reached a point
where it was mechanically impos-
sible to clear up its copy hook of
club news, etc. Sooo, if your club
report and related item failed to
make the paper this week, rest
assured it will appear next.
It takes a lot of time (from
Thursday to Tuesday noon of
each week) to compose on the
linotype the various stories, etc.
you read in The Claude News.
This week most of it reached us
on Tuesday noon, thus we found
it impossible to set all of it.
All club news and related items
should be mailed or brought to
the office the day after the event
happened. Local and personal
news can be phoned to Tom H.
Miller but you should contact
him by Monday if at all possible.
If you will do this it will greatly
relieve the strain on our type set-
ting. Thanks for your help and
consideration on this.
Incidentally, Uncle Zeb, Aunt
Fredna, Uncle Claude and related
columns are set Thursday or Fri-
day the week before publication.
The school news is set Saturday.
Bo Wheeler gets in our hair on
Monday, so you see how we have
The Claude News
ESTABLISHED IN 1890
Phone CAnal 6-3461
Co-Editors & Publishers
Wm. J. B. WAGGONER
CECIL O. WAGGONER
Local & Personal Items
Tom Henry Miller—Dial CA 6-4281
Entered as second class mail mat-
ter at the post office at Claude,
Armstrong County, Texas, under
the Act of March 30, 1879.
PUBLISHED EVERY THURSDAY
Subscription Rates
In Armstrong County, year $3.00
Outside the coUnty, year $3.75
Members of
TEXAS PRESS ASS'N.
PANHANDLE PRESS ASS'N.
NATIONAL EDITORIAL ASS'N.
Second place winner for Best Col-
umn, Panhandle Press Ass'n. 1957
Third place winner for Best Col-
umn, Div. VII, Texas Press, 1959.
Second place winner for Best Col-
umn, Panhandlle Press Ass'n, I960
Deadlines: General and club news,
morning following event. Adver-
tisements: Tuesday noon.
All accounts with The Claude News
Claude, Texas, are due at our of-
fice on or before the 10th of the
month following delivery of such
services and/or printing. No other
arrangements are authorized.
Any erroneous reflection upon the
character, standing or reputation
of any person, firm or eorporation
that may appear in the columns
of The Claude News, will gladly be
corrected upon it being brought to
the attention of the publishers.
In the case of errors In legal or
other advertising the publishers do
not hold themselves liable for da-
mages in excess of the amount
paid for such service.
All resolutions of respect,'card of
thanks, publishing of church or
aociety functions, where admission
Is charged, la classified aa a<1v*v-
tttat and efcar««d foe Moorttlof Jj,
to stagger our time to publish
all that we do every week.
You said it
Hasn't this been horrible Jan-
uary weather? It has "been beau-
tiful spring weather but horrible
for this time of year. Or, am I
saying that wrong?
Tom Henry said he got carried
away. We began reminiscing a-
bout spring and over-stocked us.
He had intended to spot the
time with an occasional spring
rain but that part of the order
was mis-sent to Southern Texas.
I mentioned the beautiful wea-
ther tc a friend and he "Yes but"
i.e. 'Yes, but we're sure build-
ing up for a bad spell later on."
I can't quite go along with that.
We'll have some bad weather but
I do not think one is condusive
to the other.
In another vein, we should treat
politics like the weather. It is
something to be discussed but
there is very little we can do
about it. So if you lose your tem-
per over politics, try the same
thing on the weather. Not very
effective, is it?
There is too, buggies
One of my favorite aunts in-
forms me I'm all wet about bug-
gies being ''hard to come by" and
she proceeded to hand me a
small phamplet listing several dif-
ferent models from the Standard
to the DeLuxe.
I was somewhat surprised that
one of her tender years was still
interested in the buggy. Nostalgic
reasons, no doubt. I understand
"horse and buggy" courting was
far superior to our present day
one-arm romancing. Ah, yes, the
tied-reigns, the trotting horse,
and the buggy blanket with which
to keep warm. And they call the
automobile progress. The younger
generation hasn't lived until they
have courted in a horse and
buggy.
Wonder if old timers will re-
call the DeLuxe buggy with 3 or
4 bow, leather quarter and leather
trimmed top, the Georgia back,
15/16 in. arch axles, 12 in. fifth
wheel, second growth hickory rea-
ches, French pattern springs,
Bailey loops, spread reach, coach
clips, The beautiful top is a 3
bow regular, with option of 4
bow, steel bow sockets, leather
quarters and stays, rubber roof,
back curtain and side curtains,
wool head lining, not to mention
the 12 in. padded raised rail dash.
The whole rigging sells for only
$188.00
Models listed are Western Ken-
tucky and Tennessee Top Buggy;
Blue Grass Special: Dixie Buggy.
They also list Old Hickory Run-
about (a hot-rod model) a Phae-
ton Cart and a Burro or Dog
Cart-
Hood's Humble House
Francis Hood doesn't mind the
rush and crush but he advises
everyone to have their safety
check-up as soon as possible, me
included. Last year I thought my
car had been inspecta#. A day
after the deadline I rolled in for
a check-up after filling the News
with choice bits of advice about
not waiting until the last minute.
Fat really hoorawed me. I'll be
over next week, Fat.
It does happen
A lady told me the other day,
while listening to her preacher,
she began to notice the near-
dczers, the dozers and those sound
asleep around her.
"In fact," she says, "I got so
tickled I couldn't go to sleep
myself."
The old time preacher rigged
his sermons against such shenan-
igans. He pounded the pulpit at
the nodding stage, yelled loudest
during the dozing periods, and
generally stomped the floor when
several had passed into oblivion.
This nightmarish sublimation so
conditioned the one bent on such
narcosis adventure his dreams la-
terally scared the hell out of him.
You just can't get them thair
kind of sermons no more.
Slightly spooked
The Waggoner family chariot
spooked me last week. While
making about 30 through Pan-
handle Thursday, it took matters
into its own hands. A driver, fac-
ing the sun, pulled up to the
highway and started to pull in
front of me. The Corvair honked.
I know I didn't honk it because
I had my thumbs locked around
the steering wheel. Thinking there
might be a short in the horn I
honked it several times on down
the highway. It was the Corvair
horn and no short developed.
You figure it out and needless
to say, I'm all for this type
protection.
I know of three Corvair owners
in the county now and each is
convinced they are a honey of a
compact car. In fact the new
models have had me questioning
Bert Jr. for several months. We
can't afford another until I talk
him and myself into it.'
They drive with big car com-
fort, glide down the road like a
sail plane and you would think
the world serene until you see the
Highway Patrol in your rear-view
mirror. You're up to 80 before
you know it.
My advice to the frustrated
Volksmen, get a Corvair!
A swimming: pool?
Bill Waggoner (no kin), of the
Seahorse Company in Lubbock,
informed me this week that they
were the successful bidders for a
new swimming pool at Silverton.
The pool is now under construc-
tion and will be completed by
the first of May. In his letter
Mr. Waggoner states:
"This pool is a first class in-
stallation, which includes heated,
filtered and chlorinated pool wat-
er and large deck area, a six
foot redwood fence and a brick
bath-house and concession room.
"This complete project* will be
installed well under the $30,000
figure that your people were
working with. In your area, this
type installation would be about
$8,000 under the figure of $30,000
(i.e. $22,000.)
"The construction season is up-
on us now for the semi-public
and public type pools."
Anyone interested in investigat-
ing this new pool might run over
to Silverton some afternoon.
Federal aid
So you want federal aid for
schools? One report states Adam
Clayton Powell, as chairman of
the House Committee on Educa-
tion and Labor, is going to insist
on an "understanding" with the
White House that no federal aid
go to schools that are racially
segregated.
Fullness of time
I've often wondered why so
many weekly editors make Christ-
ian Eunuchs out of their paper.
They may be a pillar in their
church but you could never prove
it by their writings. We have only
one hope against communism but
they remain strangely quiet about
that hope and leave their papers
dry of substance to hold the
over-flowing red tide.
J. C. Phillips, editor of the
Borger-News Herald is definitely
not of this type. Last week, in
his column "News into Focus" he
see CLAUDE on next page
WASHINGTON AND
SMALL BUSINESS
B y C. WILSON HARDER
There is little doubt that one
"of the important matters the
new Congress will act upon is
that of making revisions in the
taxing structure.
* * *
At the time when the plat-
form committees of each major
political party met last sum-
mer, officials
of the N'a-n
tional Fed-
eration Of ffclf
Independent
Business ap-
peared by In-
vitation to ad-
vise the na-
tion's small
businessmen,
members of
the organiza- C. W. Harder
tion, have long requested re-
vised depreciation schedules.
+ # *
Subsequently, both party plat-
forms pledged themselves to
work for such revisions. Later
ir. the summer the U. S. Trea-
sury Dept. granted authority to
die Small Business Administra-
tion to conduct a sampling of
the nation's independent busi-
nessmen to determine what re-
visions would be most helpful
in expanding the economy.
* * *
The Federation offered its
services to the SUA to make
a survey among nation-
al.; membership. With ap-
proval of Treasury Dept. this
pell was taken on the govern-
ment's form. Results are in the
hands of the government offi-
cials studying situation.
* * <<
A great deal of the data gath-
ered is quite technical, but on
the major points, it does high-
light some of the greater drags
oh the American economy.
* * *
It wculd appear that there
are many firms among the
1 01)0,000 or so small business
enterprises in the U. S. who
' • Nntl nal r. ! 1 fIon of Independent Puslnoii
would build new premises or
modernize, if the expenditures
eould be more closely geared
to current earnings.
* * *
In many cases the revenue
bureau, guided by laws it must
follow compels a business to
stretch out depreciation allow-
ances for tax purposes over an
over long period.
* * *
For example, if a building or
piecc of machinery, costs $10,-
000, and it is required to take
ten years to depreciate this
amount for tax purposes, it
works out something like this.
The first year, only $1000 can
be deducted for income tax
purposes, and income tax must
be paid on the other $9,000.
* * *
This means in ease of a small
corporation, that. $10,000 im-
provement cost at least $12,250,
as the $10,000 in the first place
was derived from profits, of
which $9 000 would be taxed a
minimum of 25''.
j|C
Now this is a problem that
is peculiar to the small, inde-
pendently owned business. It
is not necessarily shared by
the bi;r public owned corpora-
tion which has access to Wall
Street through the securities
market for new capital.
* * *
Rut in average small busi-
ness, the proprietors have all
their resources tied up in their
enterprise, and any money for
growth must come out of op-
era ling profits.
* * *
'there seems little question
that a revision of the tax laws
as they are presently applied
to small business capital in-
vestments could result in de-
velopment of many millions, if
not billions, in new business
ar.d wages, and at same time,
improve facilities of small
firms, making them better able
to compete.
BY CHARLES B. ROTH
Place to Advertise
ALTHOUGH there are a good
many advertising dollars (ap-
proximately $7 billion a year)
spent in America, there is a ter-
rific amount of competition for
every one of them. The big na-
tional magazines are after their
share; radio and TV are putting
forth claims for more of these
dollars; outdoor advertising, di-
rect mail advertising, newspapers
large and small all put in their
bids
An advertiser often wonders just
how he can spend his advertising
dollar where it will do the most
good; that is to say, reach the
most people at the lowest cost.
• • ¥
One sure way to find that out
is to go to the people it is in-
tended to reach—the consum-
ers themselves. Just what do
they think Is the bes* place
to see your ad?
( •
Recently a large chain of mag-
azines in New York City estab-
lished what is called the "Wage
Earners' Forum." It ts made up
of a cross-section of men and
women who work for wages.
The result of the survey made
among these American wage earn-
er! confirms what many adver-
tisers have long known: that of
all the places to advertise, the
one best place is the newspaper!
The consumers said so them-
selves. Practically half of them—
49.2 per cent—said that advertis-
ing in the newspapers was their
dependence in making their pur-
chases!
When you consider the many
forms of advertising—all the way
from calendars to nationwide TV
shows—this is a victory indeed
for advertising in the newspaper.
• t •
But It Is not a surprising
victory in any sense. Down
the years American custom-
ers, from housewives to busi-
nessmen, have learned that if
they see it in the newspaper
they can be pretty sure they
are finding the best of what-
ever it is they are trying to
buy.
• • •
Even national advertisers,
spending millions of dollars for
color ads in big-circulation mag-
azines and extravaganza radio and
TV shows, realize that to be ef-
fective. really effective, advertis-
ing must be on what they style
the "local level." Which Is an-
other way of saying the adver-
tising America believes is In
newspaper.
I
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Waggoner, William J. B. & Waggoner, Cecil O. The Claude News (Claude, Tex.), Vol. 71, No. 22, Ed. 1 Thursday, January 19, 1961, newspaper, January 19, 1961; Claude, Texas. (https://texashistory.unt.edu/ark:/67531/metapth353761/m1/4/: accessed March 28, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Richard S. and Leah Morris Memorial Library.