Claude News (Claude, Tex.), Vol. 69, No. 6, Ed. 1 Thursday, October 2, 1958 Page: 3 of 16
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THE OLA DDE NEWB
CLAUDE, ARMSTRONG COUNTY, TEXAS, THURSDAY, OCT. 2, 1958.
PAGE THREE I
A dealer of imported automo-
biles has demonstrated what could
be done on the local level to
supplement national advertising.
The Chicago dealer for Rolls-
Royce and Bentley autos Invested
approximately $2,000 to buy a
full page advertisement in a local
paper. At the end of the week
an official of the automobile
company reported that the single
advertisement had sold $100,000
worth of his cars. He added that
"more than likely another $350,000
in sales' would result from the
ward him. "And here's a New
Testament for your buddy to
The young bandits — shocked
and speechless—meekly accepted
the Scriptures. "God will punish
you for this, but we'll pray for
you that you might be saved."
Returning my now-empty wal-
let, the highwaymen ordered us
to drive on. Then, doubling back
on the road, they disappeared
in the darkness, failing to ask
for watches, rings, purse, type-
writer and other valuables we
Why does the presence of a
Bible halt the actions of a rob-
ber, hush the lips of a profaner
and sober a drunk? Why do men
fear the Bible and respect it?
Because they recognizc the
Bible and realize they will be
judged by its sacred pages. Jesus
said, "The word that I have
spoken, the same shall judge him
at the last day" (John 12:48).
Perhaps these two young high-
men will repent of their sins and
turn to God. They have in their
hands "the holy scriptures, which
are able to make thee wise unto
salvation through faith which is
in Christ Jesus" (II Timothy
Of course this is a spectacular
example of what can be done
with local newspaper advertising.
However, it should be a reminder
to local dealers in any size city
that'even the best national ad-
vertising does not create maxi-
The manufacturers of Rolls-
Royce have been publishing some
excellent advertising in national
media. It has helped to develop
Interest in the automobile and,
no doubt, resulted in a trickling
of local sales. But, as the Chica-
go dealer proved, a local, more
select, more urgent medium was
needed to transform interest into
A potential customer will "think
about" a product almost indefi-
nitely before he makes a pur-
chase.. Certain conditions have
to be established before his think-
ing materializes into action. The
local newspaper is ideally suited
to this task of directing an in-
terested prospect to the point of
The size of the newspaper page
makes it possible to give complete
details on any product. Only the
local newspaper records informa-
tion on the local dealer and the
conditions of purchase. The local
newspaper, better than any other
medium, is able to slant appeals
to the special characteristics of
a local market.
Only the local newspaper is
able to cover the local community
completely .selecting all potential
prospects, bringing them to local
< Ben Ballard, student at Way-
land College in Plainvtew, visited
his parents, Mr. and Mrs. R. C.
Ballard and John, over the week
There still are people who can
remember when the cost of high
living was lower than the pre-
sent high cost of living.
Round Trip to
pirn 10% tax
Riding the Train Doubles the Fun
FORT WORTH AND DENVER RY.
E. F. Morris
Phono CAnal 6-3191
Harold Gist Post No. 344 of the
American Legion will meet in re-
gular session Thursday night, Oct.
2nd, at 8:00 o'clock in Legion
Hall. All members and friends are
urged to attend.
School board to
meet Oct. 7th
The Claude Independent School
board is scheduled to meet Tues-
day night, October 7th instead
of the 14th (second Tuesday,
which is a regular time). The
meeting was set up a week be-
cause several of the members
would have had to be absent and
out of town on the second Tues-
Most of today's kids don't smart
in the right places!
WE ARE OPENISG A SMALL GROCERY STORE IN CON-
NECTION WITH OUR GARAGE-SERVICE STATION
OPEN SUNDAYS AND AT NIGHTS
FOR THE CONVENIENCE OF CUSTOMERS
THOMPSON GULF STATION
IN EAST CLAUDE
wear clean clothes
Herman & Willa Fae Cody, owners
Tenth at Arthur
right on your way into Amarillo
WE GUARANTEE PROTECTION
WITH TEXACO PT ANTI FREEZE
Safe-T checks cooling system 8 ways
1. Safe-T checks
2. Safe-T checks
3. Safe-T checks
4. Safe-T checks
5. Safe-T checks
6. Safe-T checks
7. Safe-T checks
8. Safe-T checks
Let us protect you against
freeze-ups — now — with
Texaco PT Anti-Freeze,
when you come in for your
Texaco Fall Safe-T check-
up. Ask about our special
"package-price" for a com-
plete Safe-T check-up and
The finest anti-freeze you can buy!
Drive worry-free with the guaranteed protec-
tion of the one anti-freeze that Safe-T checks
your cooling system 8 ways . . . Texaco PT. It's
the finest anti-freeze you can buy!
We give you a written guarantee. Any time,
anywhere you drive, if you need more PT Anti-
Freeze to maintain the original level of protec-
tion you specified — any Texaco Dealer in the
48 states will add it at no extra cost to you. This
guarantee will be honored through May 1, 1959.
R. C. BALLARD, CONSIGNEE
Dubs Texaco Service
Joe's Texaco Service
Burrow Bros. Chevrolet
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Waggoner, William J. B. & Waggoner, Cecil O. Claude News (Claude, Tex.), Vol. 69, No. 6, Ed. 1 Thursday, October 2, 1958, newspaper, October 2, 1958; Claude, Texas. (texashistory.unt.edu/ark:/67531/metapth355965/m1/3/: accessed August 19, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Richard S. and Leah Morris Memorial Library.