Texas Industrial Review, Volume 01, Number 03, October, 1895 Page: 67
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THIE TEXAS INDUSTRIAL REVIEW.
same time to provide better facilities for its employees
in the dress and trimming departments, who now number
about sixty-five people, the building has been entirely
remodeled the present year.
As one enters the building from Congress Avenue the
eye surveys the vast room, 46x160 feet, from end to end,
from corner to corner. The space above the counters is
entirely clear, free from the bewildering and promiscuous
displayy of goods and "bargains" so uniformly displayed
at large stores. The goods on sale are kept on
their shelves and in beautiful low show-cases, presided
over by experienced and polite young ladies and gentlemen.
The air of the room is kept pure and wholesome
by open space and electric fans. It is not even
choked by a vast- net-work of tracks for conveying
cash and goods to and fro. All this has been removed,
thrown away, as out of place in this establishment. In
its place neat cash girls move gently about attending to A C(
their duties and adding much to the general refinement.
The arrangement of the aisles is upon a liberal scale: the
promenades are not filled up with stacks of goods. Customers
can move about at their leisure and not feel that they are of
less importance than bales of merchandise. The left of the store
is given up to silks, satins, velvets and other dress goods. On
the right is the stock of millinery and general furnishing goods.
Down the center of the store the cases contain gloves, ribbons,
laces, fans, fancy goods, bric-a-brac, art novelties. This is all;
the house deals in nothing else. Its business is not that of a general
store. The upper floor is reached by a grand stairway, and
also by an electric passenger elevator which lead to a series of
beautiful reception and fitting rooms for ladies, which are fur
)RNER, SHOWING GRAND STAIRCASE AND PASSENGER ELEVATOR.
nished in the most artistic manner. Fully appreciating the requirements
for proper deliberation in the selection of goods and
patterns and in making decisions on various matters of dress, as
well as in the fitting department, the entire second floor has been
given up to this branch of the business. Ladies can spend hours
in comfort in these luxurious rooms, free from the fatigue which
is usually so attendant upon shopping. In fine, the firm of
Hatzfeld & Co. is very much "up to date." With its entirely
new building and fresh stock of goods in every department, it is
prepared to cater to the dress requirements of the ladies of Texas
as never before in its history.
. . A SPECIALTY ...
Orders by Mail Intelligently
and Promptly Filled.
ARE RESPECTFULLY REQUESTED
TO WATCH FOR THE ANNOUNCEMENT
P FALL OPENING
AND ALSO TO VISIT
INTERIOR, FROM FRONT ENTRANCE.
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Newning, Charles A. Texas Industrial Review, Volume 01, Number 03, October, 1895, book, October 1895; (https://texashistory.unt.edu/ark:/67531/metapth39133/m1/19/?q=Gilfillan: accessed June 21, 2021), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Austin History Center, Austin Public Library.