The Greensheet (Dallas, Tex.), Vol. 36, No. 210, Ed. 1 Friday, October 26, 2012 Page: 6 of 48
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October 26-November 1, 2012
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Cowboys of Color National Finals Rodeo
Gallops Into Mesquite Arena
to Crown Champions in Six Rodeo Events
The largest multicultural rodeo in the country
Cowboys of Color National Finals Rodeo
thunders into the Mesquite Arena, Saturday,
October 27th in Mesquite, Texas just 15
minutes east of downtown Dallas. The doors
open at 6:30 p.m. and the Rodeo kicks off at
7:30 p.m. Tickets range from $12 to $60 and
can be purchased by calling 972-285-8777 or
Cowboys of Color Rodeos highlight the finest
ethnic cowboys and cowgirls competing for
cash prizes in traditional rodeo events: bull
riding, steer wrestling, calf roping, bronc
busting, ladies barrel racing and the audience
favorite Pony Express Relays.
According to Rodeo Founder and Producer
Cleo Hearn, "We will have some wonderful
musical entertainment to celebrate our
Southern heritage. Bobby Patterson and his
Blues Band will play during and after the
Rodeo for some Kickin in the Dirt! thats
dancin for those of you from the city."
Cultural entertainers including CL5 Drill Team
of Fort Worth, Escaramuza de Guadalupe of
Alvaredo and Pony Express Relay riders from
Texas and Oklahoma will bring history to life
between the rodeo events. Folks dressed in
their Western Best can experience Texas
BBQ, Western art, music, and autographs with
their favorite cowboys and cowgirls.
"Last year was our first time to participate in
the Cowboys of Color Rodeo and this year will
be even bigger," said Attorney John R.
Salazar. "Our promise to clients is Always on
your side! rodeo has that same commitment.
By working together, we create opportunity
and build a better community for all our
businesses and our families."
This fast-paced action packed rodeo
entertains and educates the audience about
the forgotten cowboys and minority pioneers
who played a signficant role in the settling of
the American West. At the rodeo, attendees
will hear rarely told stories about African
American, Native American and Hispanic
American contributions to rodeo and our
collective Western heritage.
"Our motto is Let us educate you while we
entertain you ... let us tell you the wonderful
things that Blacks, Indians and Hispanics did
for the settling of the American West that most
history books left out," said Rodeo Producer
Men and women of all colors moved West to
find a better life for themselves and their
families. Many were frontiersmen, military
scouts, horse trainers, marshals, cowgirls and
cowboys that worked together to create towns
and communities where everyone contributed,
Cowboys of Color Rodeos was the dream of
Calf Roper Cleo Hearn. Hearn has been
competing as a professional rodeo cowboy
since 1959 and he still competes today. He
met a black, cigar smoking cowboy named
Marvel Rogers when he was nine years old
and that was it. From then on all he wanted to
be was a cowboy! Today he can say he lived
The first African American to go to college on
a Rodeo scholarship, Hearn graduated from
Langston University with a business degree
and while doing a Ford Tractor commercial he
was offered a job in their management
program. He took the job and spent over 30
years with the company but continued to
Rodeo on the weekends.
His goal was to be the first African American
Calf Roping Champion but when the
opportunity came to change kids lives by
putting on rodeos - he added another title to
his name ~ Rodeo Producer. Hearn did
achieve his dream of being a national
champion by winning the calf roping at the
National Western in Denver, Colorado in 1970.
After the success of his first Rodeo in
Harlem, New York for 10,000 kids, he began
putting on rodeos in Dallas in 1985 and has
continued that legacy until today. Adding
rodeos in San Antonio, Austin, Houston, Fort
Worth, Oklahoma City, and Tulsa over the
Part of the proceeds benefit at-risk youth
programs of ICREA, Inc., 501(c)(3) education
non-profit of North Texas. ICREA, Inc. is an
education nonprofit that provides training and
supplemental materials in social studies and
language arts for K-12 administrators,
teachers and students.
For more information visit our website at
The Greensheet is not responsible for content in this article. For more information: Please visit www.mesquiterodeo.net.
Dallas North Greensheet
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The Greensheet (Dallas, Tex.), Vol. 36, No. 210, Ed. 1 Friday, October 26, 2012, newspaper, October 26, 2012; Dallas, Texas. (https://texashistory.unt.edu/ark:/67531/metapth440469/m1/6/: accessed April 19, 2019), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; .