Heritage, Volume 7, Number 3, Summer 1989 Page: 9
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OPPOSITE: The Delineator, 1893 and RIGHT:
Ladies Home Journal, 1896. Advertisements show
a variety of women's undergarments, material and
patterns. Advisable for every homemaker!
on her corset. It was already adjusted by
lacing up the back-she had to have someone
else do this-and all she then had to do
was hook it up the front. Then over the
corset went a camisole, or corset cover.
This was a short sleeved cotton bodice
sometimes tied beneath the bust or sometimes
at the waist. It was trimmed and
embroidered, as it was meant to show at the
top while at the same time hiding the functional
corset. Next our lady stepped into
her four to six petticoats. These were heavily
woven cotton, very plain, with ties at
the waist, and they were starched so they
could stand alone. After this, she could
arrange her hair-and get dressed!
Women allowed themselves these trials
because one's fashions reflected very closely
one's social standing. A man wished to
keep his wife in the proper fashion, which
meant that other people were doing the
housework. The lady of the house was
expected to sit gracefully in the parlor
(after having directed everyone else) and
do fancy needlework and receive social
calls and such like. Earlier in this period it
was customary to wear gloves, even in one's
own home. Today when dress has become
so "democratized" -everyone wears jeans
-it is difficult to conceive of everyday
clothes as a necessary badge of rank.
The first reaction of anyone hearing
these descriptions is, "What did the poor
thing do in the summer with six petticoats
and no air conditioning?" Well, usually a
woman wore a "morning" or simple house
dress before noon. After that, when it
became hotter, she would go upstairs to her
bedroom, adjust the shutters to allow a
southerly breeze but no light, remove all
but her chemise and take a nap until four
o'clock. Sometimes she would sponge off
with a damp cloth, or hang damp towels
over the shuttered windows. And she also
had a hand fan. But four was the hour for
social calls, so she then dressed in her
"afternoon dress," having avoided the heat
of the day.
The convention on visiting at this hour
was that one called and left a card, then
returned to visit the following afternoon.
There was a great deal of complicated etiquette
surrounding this ritual, and it varied
from place to place. A new bride, though
trained by her mother, still often had recourse
to guidebooks for these intricacies.
COMFORT AND SAFETY I
All obJections to Corsets removed. No
Bruised Hands. Dress Protected. No Corset
Cover required. Take no other Clasp In your
Corsets. Recommended by Physiclans and
CALUMET FASTENER CO., N. Y.
FOR SALE BY ALL DEALERS.
HAFF A WALERRIDGE, Agents,
'76 Leonard St., N. Y.
Send 25 Cenrts for Sample.
WILL BE MADE UP BY ALL LEADING CORSET
FOR SOFT FINISH. FOR G,ACE FINISH.
50 CENTS PER DOZEN.
ASIK F'O R
THE BEST THREAD FOR MACHINE OR HAND
SEWING AND CROCHET WORK.
The Day Sewed Shoe
Should be tested by every shoe wearer in the land,
THE DAY SEWED SHOE
Is the easiest feeling and longest wearing Shoe made.
The sole is perfectly flexible, and inside,
H The Day Sewed Shoe
Has No Welt, no Tacks, No Wax Threads, to Hurt the
Feet and Soil the Stockings.
The Day Sewed Shoes
Are manufactured in all styles and various grades,
from the Finest Novelties for Full Dress occasions,
to the Neat Shoes for daily service. All moderate in
Particular attention is given by THE DAY SEWED
SHOE MANUFACTURING Co. to the making of Easy
Shoes to order, by correct measurement, for Crippled
and Tender Feet.
If in Philadelphia, visit the Retail 'tore, at No. 23 N.
Eighth street. Distant or out of-town Wholesale and
Retail buyers or private individuals, can obtain information,
prices, and directions for self-measurement,
by applying to W. W. APSLEY, President
The Day Sewed Shoe Manufacturing Co.,
No. 23 N. 8TH ST., Philadelphia, Pa.
50 CENTS PER DOZEN.
A. 1K FOR1l
THE BEST T11RICAD FOR MACIT'm OR HAND
?E:VING AND Ct:UCUET WORK.
Found! Found! Found!
COMFORTABLE AND SAFE
Corset Trad Mar Clasp
No More Straining, Pulling. Tugging. causIng
Cancer, Rupture and other Internal InJurles.
Sudden Jerking to Kemove Corset
worse than Constant Pressure. Remove Corset
with Ease Sittlng or Standing.
W!N [ ~FOR
During the past two years, thousands of ladies have
tested "Featherbone" and found it superior to
Whalebone in every respect. For sale everywhere.
Best on Earth for the Money.
On receipt of Two Dollars we will send you
by mail, POSTAGE PAID, a pair of these
Elegant Button Boots, worked button holes.
in either kid or goat, or glove-top kid-foxed,
any size you want. Give us a trial. Address
CONSUMERS' BOOT AND SHOE CO.
Box 3305, Boston, Mass.
PleAue mention this ppr.
J. N. COLLINS,
32 WEST 14TH STREET, NEW YORK.
High grade garments at retail and to the trade.
Alaska Seal Sacques and Wraps. Seal
Plush Sacques and Wraps, Fur
Trimmings and Small Furs,
Robes, Cloves, Caps and
Ladies', Misses and Boys Clothing.
Quality unsurpassed ! Prices moderate I
Write for full particulars, mention this paper.
Black and Colored Dress Silks at manufacturers'
prices. Bargains in
REMNANT PLUSH & VELVET.
Send for samples. Send $1.00 for fifty pieces (6 inches
square) Silks and Satins for patchwork. Money refunded
if not satisfactory.
W. H. CHENEY, SOUTH MANCHESTER, CONN.
HERITAGE * SUMMER 1989 9
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Texas Historical Foundation. Heritage, Volume 7, Number 3, Summer 1989, periodical, Summer 1989; Austin, Texas. (texashistory.unt.edu/ark:/67531/metapth45431/m1/9/: accessed May 23, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Texas Historical Foundation.