Brenham Banner. (Brenham, Tex.), Vol. 43, No. 20, Ed. 1 Thursday, May 14, 1908 Page: 3 of 8
The following text was automatically extracted from the image on this page using optical character recognition software:
BIRTH OF REAL ADVERTISING.
idea of General Publicity Can Be
Traced to Mistake.
The launching of general publicity
advertising was largely due to a few
energetic men. It started from the
peculiar mistake of printing an ad-
vartisement in a New York paper a
full page in size instead of the few
lines as was intended. The "returns"
from the mistake were so great that
other advertisers began to use large
space on purpose. At that time there
were only a few manufactured articles
of national fame. The housewife went
to the market In the early morning
for her vegetables, and to the grocery
store to inspect the boxes and barrels
and shelves. Crackers, for instance,
were scooped put of a barrel by the
pound and were subject to breakage
and dirt. Similar conditions held true
for other necessities. There was no
The results of widespread advertis-
ing did infinitely more than make the
advertisers wealthy. Even wealth
would not have come if the public
had not been satisfied with the change.
In the first place, if an advertised ar-
ticle was found to be satisfactory, the
same thing could be secured again
with the confidence that it would bo
the same. Time was saved in selec-
tion. In fact, to-day, the housekeeper
knows what she wishes without going
to the market or the store. The tele-
phone is at her elbow or the order
man comes to her door. For the oth-
er necessities of life outside the table,
and also the luxuries, there is the edu-
cation of the advertising columns of
ihe magazines.—The Housekeeper.
Oudjl Love Charm Seen Again.
Mysterious emblems are dear to the
maiden's heart and the wise jeweler
likes to design odd charms for brace-
let, brooch and purse adornment.
Hanging from a Tuscan gold chain,
Alio" Harriman wears a square of
gold. It. is a love charm dear to the
"Egyptians and called the oudjl. Belles
who flourished before Joseph was sold
into bondage wore the oudji. The
gold square bears an eye on the right
side and a river flows from tile cen-
ter. The eye is that of Horus, and
the significance is that (he river of
time flows ever and the eve of love
sees tile beloved through eternity.
".Miss Harrinian's oudjl is enameled
gold and the eye of Horns Is a fair-
sized diamond, while the river is rep-
resented artistically by chip emer-
alds. The oudji, the old Egyptians
held, insured constancy, and it is an
ideal gift for sweethearts to exchange.
Miss Harrinian's example is finding
She'd Do It.
Miss Elizabeth Cook, Cornell's elo-
quent co-ed debater, was congratu-
lated the other day by a correspond-
"Oil." said Miss Cook, "that a girl
should debate reasonably is not won-
derful. Women don't get their dues.
They are superb in lots of things, but
it is all taken as a matter of course,
and they get no thanks for it.
"A maid of ours used to tell about
her brother-in-law, a traveling sales-
man. He applied one day for a new
post, and the manager said to him:
" 'If we engage you, you know, you'll
have to take out 15 sample cases.
They're as big as houses. Do you
think you could stand all that pack-
"The applicant drew himself up
" You forget, sir,' he said, 'that I
always travel with my wife.' "
The man from London was boasting
About the height of some of the big
buildings in the English metropolis.
"They are so tall," he related, pom-
pously, "that cupolas are not allowed."
"Awn phoy won't they lit th'm hav
cupaloD?" queried Larry, the cabby.
"Because they would puncture the
clouds and let all the rain out. That's
one on you, me friend,"
Larry stroked his hair in deep medi-
"Shure, awn thot's nothin'," he re-
torted. suddenly. "Phoy, over here
th' buildings are so tall they hov to
file off edges av th' tin roofs."
"For what reason?"queried the un-
"Phoy, to keep from cutting the
chin whiskers off tli' mon in th' moon.
Git up, Jerry."
J, Pierpont Morgan, during his re-
cent stay at the Bristol, in Paris, was
good enough to accord an art critic a
brief interview on the subject of his
London collection, which Queen Alex-
andra had just visited.
Discussing his incomparable mini-
a! it res, Mr. Morgan told an art story.
"Two men," he said, "came out from
a picture shop.
"i"!v Jove!' said the first, 'there's
a rare bargain in there. A Raphael—
only 500 francs—and signed, too!'
" 'What was the subject?' the other
" The battle of Waterloo.' "
"You wrong me," said Plodding Pete,
"when you say I ain't willin' to work
I'm jes' dyin' to work."
"Then what's the trouble?"
"I'm too conscientious. Whenever
f git a job I'm so anxious to fill it well
dat 1 gits stage fright."
"I've got a great chance," began Bur-
roughs, "to make big money on a cer-
tain investment if—"
"Sorry, old man," interrupted Wise,
"but I've had to borrow myself this
AT A CRITICAL TIME.
DESERVED TO WIN HIS CASE.
Women Are Likely to Suffer with Dan-
gerous Kidney Disorders.
Mrs. John Kirk, R. F. D. No. 2, De-
troit, Mich., says: "Five years ago at. j
a critical time of life
I was on the verge of
a collapse with kid-
ney troubles, back-
ache, dizziness, puffy
dropsy swellings and |
^ I lost flesh and felt
viTwaV^ languid, nervous or
unstrung all the time.
As my doctor did not help me I began
using Loan's Kidney Pills. In a few
weeks all these symptoms left me. I
now weigh 163 pounds and feel in ex-
Sold by all dealers. 50 cents a box.
Foster-Milburn Co., Buffalo, N. Y.
With the modern skyscraping office
building has come a new form of
building scaffold. Instead of construct-
ing the scaffold from below, which is
impossible in the cases of buildings
ranging from 10 to 50 stories high,
platforms are suspended from the
steel girders above. On these swing-
ing platforms the bricklayers work
and the scaffold Is raised as the work
"Makes It Go Way."
We simply can't do without it. We
are nut going to try. When Bobby
stubs or cuts his toe, it's "Ma, Where's j
the Lightning Oil?" When Lizzie
burns her hand or arm, it's "Where's
the Lightning Oil?" When little Dick's
been playing with a bumble bee, it's
"Where's the Lightning Oil?" The
echo of all our afflictions is "Where's
the Lightning Oil?" It's the balm that
makes the paiu go way. Sincerely
yours, P. CASSIDY,
Down on Her Luck.
"Did you see the story of a girl j
stowaway who had no money and so j
hid on one of the ships of the fleet and j
went through the Straits of Magel- j
"Ves; she was in all kinds of straits,
poor girl, wasn't she?"
Really Able Argument Put Forward
by Accused Sailor.
A very good story has recently been
told in the fleet of an incident which
happened when Admiral Evans was in
command of the Indiana. An old-time
bluejacket was at the mast before
Capt. Evans, charged with getting
food out of a mess chest outside of
meal hours. This getting of food for
night watches is a common and strong
desire on the part of most men aboard
Capt. Evans asked the man what he
had to say; and the man, sizing up
the delicate situation, said:
"Captain, I didn't take no food outer
that chest. Why, captain, there
weren't no food in that chest! I
looked in that chest, and, captain, I
met a cockroach coming out of that
chest with tears in his eyes."—Har-
A GOOD COLD.
Beware of Ointments for Catarrh
that Contain Mercury,
as mercury will purely destroy the sense of nmell
and completely derange the whole nyBtcm when
entering It through the mucous surfaces. Such j
articles should never bo used except on prescrlp- !
tlons from reputable physicians, as the damage they j
will do Is ten fold to the good you can possibly de- j
rive from them. H ill's Catarrh Cure, manufactured
by F.J. Cheney A Co., Toledo, <>., contains no met- j
cury. arid !s taken Internally, acting directly upon
tho blood and mucous surfaces of the system. In
buying Hall's Catarrh Core be sure you get the
genuine. It Is taken Internally and made In Toledo,
Ohio, by F. .1 Cheney dr Co. Testimonials free.
Sold by Druggists. ),rice,75c. per bottle.
Take Hail's Family rills for constipation.
"That seems a very bad cold you've
got, my little man!"
"It's a very good cold; it's kept, me
away from school for two weeks now! '
COMPLAINTS ABOUT PAINT.
The lime to complain about paint
is before the painter applies it. The
man who puts up the money should
not shirk the responsibility of choos-
ing the paint. True, the. painter
ought to know paint better than the
banker, the professional man or the
merchant. The trouble is, the house-
owner too often deliberately bars the
competent, and honest painter from
the job by accepting a bid which lie
ought to know would make an honest
Secure your bids' on the basis of
National Lead Company's pure White
Lead and pure Linseed Oil and see
that, you get these materials.
No one need be fooled by adulter-
ated white lead. A blowpipe testing
outfit will be mailed to anyone Inter-
ested in paint.
Address, National Lead Company,
Woodbridge Building, New York City.
11 i <i
What is Pe-ru-na?
Is it a Catarrh Remedy, or a Tonic,
or is it Both?
Some people call Peruna a great tonic. Others refer to Penuia as a great
Which of these people are right? Is it more proper to call Peruna a ca-
tarrh remedy than to call it a tonic ?
Our reply is, that Peruna is both a tonic and a catarrh remedy. Indeed,
there can be no effectual catarrh remedy that is not also a tonic.
Ill order to thoroughly relieve any case of catarrh, a remedy must not only
have a specific action on the mucous membranes affected by the catarrh, but it
must have a general tonic action on the nervous system.
Catarrh, even in persons who are otherwise strong, is a weakened condi-
tion of some mucous membrane. There must be something to strengthen the
circulation, to give tone to the arteries, and to raise the vital forces.
Perhaps no vegetable remedy in the world has attracted so much attention
from medical writers as HYDRASTIS CANADENSIS. The wonderful efficacy
of this herb has been recognized many yoars, and is growing in its hold
upon the medical profession. When joined with CUBEBS and COPAIBA a
trio of medical agents is formed in Peruna which constitutes a specific rem-
edy for catarrh that in the present state of medical progress cannot be im-
proved upon. This action, reinforced by such renowned tonics as C0LLIN-
S0NIA CANADENSIS, C0EYDALIS FORMOSA and CEDR0N SEED, ought
to make this compound an ideal remedy for catarrh in all its stages and locations
in the body.
From a theoretical standpoint, therefore, Peruna is beyond criticism. The
use of Peruna, confirms this opiniou. Numberless testimonials from every
quarter of the earth furnish ample evidence that this judgment is not over
enthusiastic. When practical experience confirms a well-grounded theory the
result is a truth that cannot be shaken.
Manufactured by Peruna Drug Manufacturing Company, Columbus, Ohio.
IT IS FOUND ONLY ON
PURE WHITE LEAD
Mrs. Raker—My husband costs me a
good deal of money.
Mrs. Barker-—Yes, and he isn't very
good to you, either.
Mrs. Baker—I know It, but I got a
dandy lot of wedding presents with
Important to Mothers.
Examine carefully every bottle of
CASTORIA a safe and sure remedy for
infants and children, and see that it
In Use For Over 30 Years.
The Kind You Have Always Bought.
"Literature is very difficult," said
"Yes,'' answered the other. "The
problem is to be a financial success
without being a social failure."—Ex-
n a Pinch, Use ALLEN'S FOOT-EASE
A powder. It cures painful, smart
'ng, nervous feet and ingrowing nails.
It's the greatest comfort discovery of
the age. Makes new shoes easy. A
certain cure for sweating feet. Sold
by all Druggists, 25c. Accept no sub-
stitute. Trial package, FREE. Ad-
dress A. S. Olmsted, Le Roy, N. Y.
"Again Mae Wood!" exclaimed tho
non-sensational reader of the newspa-
"Yes," replied his cynical friend;
"I guess they wish Mae wouldn't."
Try It Once
There is more actual misery and less
real danger in a case of itching, skin
disease than any other ailment. Hunt's
Cure is manufactured especially for
these cases. It relieves instantly and
cures promptly. Absolutely guaranteed.
Had Heard Later.
"Shaw's new play is said to be the
last word on marriage."
"Impossible," replied the married
man. "It isn't even the latest word."
TO DRIVE Ot'T M AI,ARIA
AND HI ll.U I P TIIE SYSTEM.
T.lk* the Old Wandurd (JKOVK'H TASTKI.KaS
(.'HULL TONIC. You know what you aro taking.
The formula is plainly printed on every bottle,
showing it is simply Quinine and Iron in a tasteless
form, ami the most effectual form. For grown
people and children. 50c.
"From phat Oi hears these society
women sa-ay." imparted 1'at, the
coachman, to Bridget, the cook, "they
do be dyin' ofT at th' reception?!"
"An' phat is ut kills 'em?" inquired
the curious cook.
"A disease they calls 'ennui.'"—Il-
lustrated Sunday Magazine.
"I was almost, distracted by a ter-
rible itching which defied all treatment
until I obtained a box of Hunt's Cure.
The first application afforded instant
and absolute relief. The one box ef-
fected a complete cure.
"It is simply wonderful in its in-
Manltou, O. T.
Cut the cost Vi
You can decorate your home with
Alabastine year after y.ir at one-
half the cost of using either wall-
paper or kaisomine.
The Sanitary Wall Coating
comes in 16 beautiful tints arid
white that combine into an endless
variety of soft, velvety Alabastine
shades which will make any home
brighter and more sanitary.
Sample tint cards free at dealers.
Write us for free color plans for
decorating your home.
Sold by Paint, I>ruK, Hardware and Cou-
rt u\ Stores in:< arefully sealed and proper!y
labeled pai kagfs, at 5'). the package for
white and JiSc thr pack aire for lints. See
that the name "A lahustiur"isotea< 1> pack-
age hefore it is opened either by yourscU
or the workmen.
The Alabastine Company
Grand K.tpide, Mich.
Eastern Office. 105 Water St, N Y. City.
f irr ,T oh n h»»i\
t • r ft .*» i a n d
) y H w j*
r «• nt «•«! y f«>r
Hcriiitida, i-i Dinnminr." writes Hon. I rank
Krll, jtr«v<sliU?nt Wichita Mill i « valor Co
\\ »• lui s «• a l.i lyc n ii t»i i m r -.riiilar liiht « .ich
)h'nvltiy"Diiianiim* " a tfn al mktchs !'"< •» U«- I»v
all 111' -t vlftSM llVUtftfiSfM- !'. <■ lis,, I nil I f'i . \ wfil
main? 50 a I h. F»-a loi'nlitlr *« Hli'l ojmmi fur d»kal-
( i *'• n^iMH h'H. i >i dor now a in! a4tlrt?«-« ! >* p' " 1
INTERSTATE CHEMICAL WORKS, GALVESTON.
, ii tiling advnilrwdtrt
its columns should uv.i t upon having
what they ask f• >t. refusing ail substi
tutus or imitations,
and lnumt lii't th» Imlr.
I'f i iiiiolpf ft huurnul piuWth
N«ver Fall* to fie*tore <*ray
Iliiir to Ha youthful Ootor.
Cum1* «»'!• «i a li*ir I a; i t
»ml |1 'Mi al I 'ruggiHn
Living well is the best revenge we
caa take 011 our enemies.—Froude.
SORE EYES, weak, inflamed, red. watery
and swollen eyes, use 1'EfTll'S EVE
SALVE. 25c. All druggists or Howard
Bros., Buffalo, N. Y.
To see what is right and not do it
Is want of courage.—Morris.
Mr*. Wlnglow'H Soothing* Syrup.
For children teething, softens the gums, reduces In-
fliunmutlon, allays pain, cures wind colic. 26c a bottle, j
A well-informed physician is fre- \
Positively cured by
these Little Pills.
They also relieve DIk«
tress from Dyspepsia, In*
digest ion and Too Hearty
Fating. A perfect rem-
edy for Dizziness, Nan-
sea, pFowaiiiesrt, Had
Taste in the Mouth, Coat-
ed Tongue, Pain in the
Side, TOKIMD I.IS'Kit.
AN Alt E B IB «!*«»* tn*tA«t
rtdlfif. IH A HlMi'l.P. i i UK,
fel nt lirutfglMtn or by ina-il.
HanipUi r K K h. A<ld|VM,
Tribune Jli«l« , NKW
They regulate the Bowels. Purely Vegetable.
SMALL PILL. SMALL DOSE. SMALL PRIGE.
Genuine Must Bear
McCANE'S DETECTIVE AGENCY.
Houston, Toxsi, operates the largest force of
competent detective* in the South, they render
written opinions in case* not handled by them
nnrt \Vhl*hey Hiibit*
tiviiti'fl at honio with'tu!
pniii. Jlook '• f par'm ului
will I KI ! • It- >1
WooMey.M. I)., At liintn,<Aa.,lU.i N. PryorHt,
"Wouldn't you be better off without
"I don't think so—his life isn't in-
Hicks' Capudine Cures Women.
Periodic pains, backache, nervousness
anil headache relieved Immediately and
assists nature. Prescribed by physicians
with best results. Trial bottle 10c. Regular
size 25c and 50c at all druggists.
One of the
wf the happy homes of to-day is a vast
fund of information us to the best methods
of promoting health and happiness and
right living and knowledge of the world'n
Products of actual excellence and
reasonable claims truthfully presented
and which have attained to world-wide
acceptance through the approval of the
Well-informed of the World; not of indi-
viduals only, but of the many who have
the happy faculty of selecting and obtain-
ing the best the world affords.
One of the products of that class, of
known component parts, an Ethical
remedy, approved by physicians and com-
mended by the Well-informed of the
Worldas a valuable and wholesome family
laxative is the well-known Syrup of Figs
and Elixir of Senna. To get its beneficial
effects always buy the genuine, manu-
factured by the California Fig Syrup Co.,
only, and for sale by all leading druggists.
In Rreat variety for nalo at the lowest prices by
WKSTKKX MiWKlUI'KU I MON, kannan City, Mls.ourl
LIVE STOCK AND
i Herwl for my "JipeHu 11 >fT<-r f«»r
1 11 V * • I»I '< >llu 1**111 i a<i-
m m— — w vl< «* w11 Iniiit i liarK" bow- i«»
obi Tin " patent ."h«mi»1 l«»r inv five j..,boukirt
lilnitAlt Al. KrrriMJf.''Ooray ill'!# . Wu .hin«l«»n. D
WIOOWS'un',cr new law "i>'Hln«*l
PENSIONS WutillillgLoU, tJ*
i Thompson's Eye Watei
W, N. U., HOUSTON, NO 20, 1908.
Working for a living is like Shake-
speare's plays—always praised, but
avoideu as much as possible.
Garfield Digestive Tablets
From your druggist, or the Garfield
Tea Co., Brooklyn, N. Y„ 25c per bot-
tle. Samples upon request. .
Even a poor wall-paper hanger may
put up at good hotels.
THE WET WEATHER
afforded by a
One trial will convince
will relieve soreness end
stiffness quicker and easier
than any olher preparation
sold for thai purpose.
It penetrates to the bone,
quickens the blood, drives
away fatigue and gives strength
and elasticity to the muscles.
Thousands use Sloan's Liniment
for rheumatism, neuralgia, toothache
sprains, contracted muscles, stiff
joints, cuts, bruises, burns, cramp
or colic and insect stings A
PRICE 254,50*. fc$IOO
Dr.Eorl S. Sloan. Boston.Masi.U.SA
shoes at all
rprices, for every
' member of the family,
men, BOYS. women, misses and children.
W. L. Douglaa ntakm* and matin mora
mon'a $2.60,93.00and SJ.SOuhonm ***
than any other manufacturer In tho
fife!-"" world, bacauao they hold their
mhapo, tit hotter, witar tonne*, and
aro of preator value than any other
ahoce m tho world to-day.
W. L. Douglas $4 and $5 Gitt Edge Shoes Cannot Be Equalled At Any Price
«T t'AIJXIOV. W. U noiwlM naw aid prine Uttsmpwl on boiiom. --".3—
Bold bT thr If« «!.«• d«l-r. bliw* from f»rtor»uip »nr^p«« of ttjjworia^ uu
tamud C»l*log fi* to W. J.. 1IOIJOLA8, BrpKkiw, uu>«.
STAR has for years
been the world's leading
brand of plug chewing
tobacco. Statistics show
that about 0110-fifth of
all the chewers of plug
tobacco chew S FAR.
There's a reason for
this enormous and con-
stantly increasing num-
ber of S I AR chewers,
and it's just this—■
Star Ting has always
been manufactured with
one sole object in view -
.0 give cliewiT 1 the hist
chew of tobacco it is pos-
sible to produce, yet to
sell this S T A K chew at
a Diodt > till' price.
More ehewers are
learning every day that
STAR, considered from
the standpoint of true
merit, has no competitor,
and is the one best chew.
For a long time there
was a prejudice (which
probably still exists)
among certain chewers
against the use of what is
generally termed "Navy
Tobacco," because of the
impression that all to-
bacco of that character
is too sweet.
It is true that some
brandsof tobacco, similar
in appearance to S 1 AR,
are too sweet to please
chewers accustomed to
the use of tobacco manu-
factured in .thin plugs,
but we know that S I AR
is right in every way.
)'i>u u e tobaco for
the pleasure it gives -
pleasure by chew-
ing STAR !
In All Stores
I 11 fc I *' l u aau uui uuuviv/uu
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Rankin, John G. Brenham Banner. (Brenham, Tex.), Vol. 43, No. 20, Ed. 1 Thursday, May 14, 1908, newspaper, May 14, 1908; Brenham, Texas. (texashistory.unt.edu/ark:/67531/metapth481581/m1/3/: accessed June 21, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Abilene Library Consortium.