Dallas Voice (Dallas, Tex.), Vol. 21, No. 3, Ed. 1 Friday, May 28, 2004 Page: 45 of 72
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on the once popular dinner-theater circuit and as
a runway and print model. Putting his accounting
degree in limbo, he moved to Houston where he
sold suits at Hart Schafiner & Marx and waited
tables at a friend’s restaurant.
After a trip to San Francisco, Mahaffey left
Houston in 1979 and moved to the fabled City on
the Bay, where he arrived jobless and short of
money. He worked first as a waiter, then as a bill
collector. Realizing that harassing debtors was
not his calling, he decided to put his accounting
degree to work.
“The employment agency sent me out to a
porno company called LeSalon, which was then
the largest distributor in the U.S.,” Mahaffey
says. “I remember that I showed up in a three-
piece black suit with a resume in hand, and they
offered me a job as an accountant on the spot, but
I didn’t want to take the job at first. ‘After all,’ I
told the woman at the agency, ‘I’m from Texas.’
But she insisted I give it a try. So I did.”
You would expect an erotica mogul to be effu-
sive and flashily dressed — at least with a pom-
padour, Gucci loafers, dark glasses, a Rolex and
an oversized diamond ring. But Mahaffey, soft-
spoken and mild-mannered, disputes that stereo-
type. He actually looks and talks like an account-
ant. He’s obviously a sharp businessman as well
as a discerning judge of what will sell to Falcon’s
worldwide audience, which he says falls into the
35-and-older category. Younger men, he notes,
often can’t afford to buy the products. And agrees
that guys in their 20s usually don’t have to watch
someone else having sex.
Through Iris work at LeSalon, Mahaffey met
and became friends with Chuck Holmes, who
founded Falcon Studios in 1971. Admiring
Holmes’ attention to quality and considering
Falcon “the Rolls-Royce” of the biz, Mahaffey
left LeSalon to serve as the company’s vice pres-
ident in charge of accounting. He became presi-
dent after Holmes’s death in 2001.
“I’m involved in every aspect of the produc-
tion, because I want to continue Holmes’ vision,”
Mahaffey explains. “I even decide on the public-
ity photos, which is not altogether unpleasant
considering that I have to spend hours looking at
pictures of nude guys in action.”
Mahaffey also helps choose the actors. (He
tends to caU them models because most can’t act
very well.) In making selections, Mahaffey says
that he follows the Holmes criteria — “face,
body and what’s downstairs.” But he also looks
for the indefinable quality that makes a prospec-
tive model unique. Most of the men are in their
mid-20s and are gay or bisexual, Mahaffey
explains. And, he adds, “some are real prima
Falcon sometimes shoots on location, includ-
ing Northern California, Hawaii and the
Australian outback. Although a road movie is in
the works, Mahaffey appears dubious about the
trip leading to Texas. Yet Dallas has made its
mark on Falcon with Travis Wade and Cameron
Fox sharing their talents in several films. Former
Dallasite Jan Milstead, who appeared in Falcon
films earlier as Chris Steele, currently works as
the company’s director of production.
So what’s the future of gay erotica from a stu-
dio that has produced 400 classy films since
1971? Distribution, Mahaffey stresses, will alter
dramatically as the company forsakes VHS and
depends on its Web site for streaming video and
downloading. In spite of the technological
changes, he promises that the action on the
screen won’t change.
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05.28.04 I dallas voice I 45
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Vercher, Dennis. Dallas Voice (Dallas, Tex.), Vol. 21, No. 3, Ed. 1 Friday, May 28, 2004, newspaper, May 28, 2004; Dallas, Texas. (https://texashistory.unt.edu/ark:/67531/metapth616511/m1/45/: accessed June 14, 2021), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Special Collections.