Legacies: A History Journal for Dallas and North Central Texas, Volume 21, Number 1, Spring, 2009 Page: 8
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Among the innovations introduced by Sanger Bros. was a fleet of horse-drawn wagons, offering free delivery serv-
ice to customers.
Sanger's complex of adjoining buildings covered
an entire city block, from Main to Elm and
Lamar to Austin Streets.16 The store's beauty par-
lor in 1925 was considered state of the art, as
were sales floors that featured purses and gloves
and had wide aisles and stools for women to sit
on while trying on gloves. Of course the cus-
tomers whose shopping produced more pack-
ages than they could carry were encouraged to
use Sanger's fleet of free delivery trucks to get
In 1925 the death of Alex Sanger, the last of
the original Sanger brothers, brought a change of
ownership but not store name. Non-family
members took over management of the store
when the Sanger family sold it to Stiffel,
Nicholas & Company of St. Louis in 1926.17The
arrival of the Great Depression in the 1930s
changed retail merchandising, and the new man-
agement led the way in creating events which
would attract customers.
Sanger's provided children's revues, guaran-
teed to bring families into the store, under the
direction of Miss Doris Walters, who reminded
parents, "Believe it or not, Hollywood is well
aware of the work our classes are doing at
Sanger's" (this was the hey-day of Shirley
Temple). She was not overstating things, for in
1936 a twelve-year-old Dallas boy named Calvin
Stark was tapped to go to Hollywood for a part
in Screen Juvenile Follies, a production of
National Talent Pictures Corp. He had been a
star of Sanger's kiddie revue as a singer, dancer,
and boys' orchestra conductor.8 The teacher for
free Spanish lessons Sanger's offered to the pub-
lic on Saturdays was Miss Mario de Haro. A for-
8 LEGACIES Spring 2009
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Dallas Heritage Village. Legacies: A History Journal for Dallas and North Central Texas, Volume 21, Number 1, Spring, 2009, periodical, 2009; Dallas, Texas. (https://texashistory.unt.edu/ark:/67531/metapth66966/m1/10/: accessed March 6, 2021), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Dallas Historical Society.