[Letter with "The Santa Gertrudis Journal" letterhead]

Description

Letter with "The Santa Gertrudis Journal" letterhead reads: Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 August 10, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Attached are two pictures each of four of your Pioneer Sale heifers, one picture of one of the heifers and four pictures of the sale bull. Also included is a suggested layout of a page ad, which includes all six pictures. You will need to fill in appropriate remarks about each animal under its picture. The promotion of these sale cattle could be done ...

Physical Description

Paper; Width/Diameter: 21.7 cm, Height: 28 cm

Creation Information

Creator: Unknown. August 10, 1970.

Context

This letter is part of the collection entitled: George Ranch Museum Collection and was provided by George Ranch Historical Park to The Portal to Texas History, a digital repository hosted by the UNT Libraries. It has been viewed 7316 times , with 158 in the last month . More information about this letter can be viewed below.

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George Ranch Historical Park

The George Ranch Historical Park has contributed a collection of over 2,000 photographs, artifacts, letters, artwork and more to us. The Park is a 23,000 acre working ranch and living history museum.

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Description

Letter with "The Santa Gertrudis Journal" letterhead reads: Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 August 10, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Attached are two pictures each of four of your Pioneer Sale heifers, one picture of one of the heifers and four pictures of the sale bull. Also included is a suggested layout of a page ad, which includes all six pictures. You will need to fill in appropriate remarks about each animal under its picture. The promotion of these sale cattle could be done in any of the following ways. 1. Run the attached layout in both the September and October issues. 2. Increase the size to two pages to run in September, thereby making the pictures larger; run a follow up smaller ad of a half page in the October issue. 3. Do not run a picture of all of the heifers - use only one or two. We will need to have the layout, copy and pictures you want to use in September by August 20. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs."

Physical Description

Paper; Width/Diameter: 21.7 cm, Height: 28 cm

Subjects

NMC Chenhalls

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Collections

This letter is part of the following collection of related materials.

George Ranch Museum Collection

The George Ranch Collection features extensive materials from the George Ranch Historical Park a 23,000 acre working ranch and living history museum. The land was originally settled in 1824 as part of the Austin Colony by Nancy and Henry Jones. Materials focus on the Jones and George families, and the traditional Texas pursuits of cattle, cotton and oil.

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Creation Date

  • August 10, 1970

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Added to The Portal to Texas History

  • Jan. 26, 2006, 10:26 a.m.

Description Last Updated

  • March 14, 2007, 2:41 p.m.

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Citations, Rights, Re-Use

[Letter with "The Santa Gertrudis Journal" letterhead], letter, August 10, 1970; (texashistory.unt.edu/ark:/67531/metapth7651/: accessed September 28, 2016), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting George Ranch Historical Park.