Mount Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 12, No. 139, Ed. 1 Saturday, August 30, 1930 Page: 3 of 4
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/ANSWER IS N6WW*!-
All You EOER SEE is AtNBft
TiSul' ART... PAINTED PCfi A
PRICE l - COMMERCIAL W y
PADOT 1 •
SATURDAY, AUGUST 30, 1930.
Taking the Guess Out of Business
John G. Lonsdale
By JOHN G. LONSDALE
President American Bankers
(ANKERS and business men err In
not adopting more universally the
tactics ot the scientist. When the
to fathom the
mysteries of the
universe or re-
solve things into
parts he calls to
his assistance the
of the microscope.
There before him,
like nil open hook,
lie the secrets of
nature which un-
aided eyes cannot
The uncanny power of the micro-
scope's all-seeing eye has revealed
eonntlee3 seciets for the material and
intolleetifiil progress of humanity. It
has enabled us to study the processes
of growing cells in plant and animal
iite, trace the causes of disease am)
successfully combat the ills of man-
kind; it has aided the engineer in his
search for stronger and more service-
able materials, giving us taller, lighter
and more -Military structures, and hot-
ter highways; it has disclosed tlm de-
fects in steel rails and brought us-an
era of safer railway travel; it has
added to Hie food supply of the nation;
in fact, it lias affected favorably near-
ly every activity ot tl'.e human race,
v. hether it apply to production, dis-
tribution or consumption, in time of
peace or in Lime of war.
In the business and backing world,
economic research anti analysis «.’:vb
as the microscope through which
are enabled to sen basic factor#! mor*>
clearly and thus deter.mir-e tb<j entire i
of success and failure. Only recently
have we begun to realize the ail! ra’.uo
of research and analysis and apoly
them in such a wny as to eii-xlunte
the guesswork that was cbaracterii-tv
of industry a few years ago. “Ellniim-'.--
the guess and reach sudooss," might
well be a motto for all of t’.s.
DENVER, Colo.—The increase In the
technicalities of the banking business
in the past dozen years was show,
by a speaker before the American li
stitute of l: inking which held iis an-
nual coiivi , ion here recently when
lie pointed oat that in link, when the
institute la-t in, i in tills city, it gave
ouiy three •.,;;r*«.d, while today it give-
10, with more subjects in preparation
At the earlier date, lie said, the cur
rlculum of the institute consisted c
elementary hanking, commercial am.
dunking law, and money and banking
whereas today it consists of banking
fundamentals, commercial law, nego
liable instruments, standard econom
ics, standard banking, credits, invest
ments, trust functions, analyzing tiuar
rial statements, and public speakin
while the two new subjects of bank
operation and organization, and ban!
management are to do added.
❖ * * ❖ * ■!!> the printed page.
DID YOU EVER STOP TO
P>y Edson R. Waite
That successful business concerns
have found advertising their best
The Herald at Maracaibo, Venezu- j;
ela, has made its place of business | j
the meeting place for its progressive | j
The Herald has placed a new Bui- !
Ietin Board that permits callers at j
that popular meeting place to keep I
in touch with major league baseball,
stock quotations and world news as
received day by day. A list of about
Consumers ask for well advertised market leaders are carried and
lines because they have found them
the best at the price.
Continuous advertising guarantees
the merchandise to be of standard
quality—the kind that gives satisfac-
A great majority
the habit of buying only those lines
that they see advertised, and more
people e,very day are getting that
Well advertised linos have proven
their popularity by heavy sales in-
crease, and they made permanent
customers and boosters for their bu-
cry day when it is possible to reseive
reports, the closing prices are shown.
The heard is placed outside the rail
around the Herald on the public floor.
The Herald, like all newspapers, j
makes service to the public as much
ADVERTISING helps stretch your dollar.
t.011 '^° n°t need to shop around all day to
find what you want at the price you can
afford to pay. The advertisements in the
newspapers tell you where you can buy it
at the lowest price. Advertisements save
you time, save money, save physical effort.
Tuey make buying easy and sure.
Advertising enables the woman in the
home to compare values without moving
from her easy chair. She can shop com-
fortably in her own living-room. When she
has decid -d what and where to buy, it takes
but a little time and effort to complete the
Women appreciate the advantages of ad-
vertising. They trust it. They believe in
the goods advertised .... and buy them.
%“!■ -!• v •!•!• v %• v v *t*
Keep within your budget by
purchasing merchandise you see advertised
in your newspaper
of people have 11 function as the solicitation of ad -1
ertising or subscriptions. j------- - n. __
Continuous advertising makes a
buying appeal to the most discrimin-
Prospective buyers are everywhere
—every person in the community is a
prospect. The only sure way of
catching their eye is to advertise thru
for a responsible position) “Are you |
absolutely honest, straightforward j
and trustworthy?” I
McCLINTON RADIO SHOP
I Sell R. C. A. and Victor Radios
Repair and Service all Makes
Test Tubes Free
Used Radios at u Bargain
Presbyterian Church, Sunday, 7:15
Lord’s Prayer in concert.
Scripture: J< hn 15:12-17; Luke
Topic—Practicing Christianity in ' tomoium
Am I My Brother’s Keeper?—Al-
Practicing Christianity—Why is It
? Difficult?—Tezzie. Johnson.
Industrial Problems— Dovie Smith.
1 The Golden Rule in Business—Har-
* j Verse—0. L. Colley.
| Song. Mizpah.
HONEST! j Applicant: "What would l do? house, crying: “Mother, mother, TVt-
............. j What would 1 do? I’d do nothing, just seen twins and a spare.”—Lon-
Executive (interviewing applicant j anc* <lTI m-v ’nt-ome- | d(-n Fit-Bits.
THREE OF V KIND
Duncan Miller and family of
; Shreveport visited relatives here Fri-
Yes, indeed, I am, sir.” 1 The small daughter of a motor car
“If you should enter salesman was playing on the lawn!
morning and of their home when her attention was A legal 8-honr working Hay and 4R-
find a wallet containing $100,000, attracted, for the first time, by trip- hour week is now in force thruocit
what would you do?” lets. She ran excitedly into the the entire Republic of Argentine.
SOMETHING FOIl OFFICE
J. A. DAVIS ! __
GAS FITTING A he si of office seekers besieged
• am fully equipped to do any gas the White House at the start of Lin-
fitting in Mt. Pleasant and will furn- coin’s administration. With his upt-
ish estimates on sho 1 notice.
Telephone No. 7
—it is easy to detect the face pow-
der complexion in comparison with
the fascinating, lasting beauty ren-
dered by Gouraud’s Oriental Cream.
Golf or Tennis will hold no terrors
for your appearance, as its use al-
lows you to enjoy all the delightful
outdoor sports with the full confi-
dence your complexion will retain
the original beauty rendered.
WfcH*. I"l*»h It.-I.r-; and Ortrr.:;.l T*» Shad*
Sl'tifi 'll," lor 'trio! Mtr J1
ness of simile, the President said he
was in the position of ;i man who was
1 so busy letting rooms in one end of
his house that he hud no time to put
out a fire in the other end. However,
when he was attacked by the measles
, ho thus instructed his secretary:
| “Tell all the office seekers to come J
i and see me, for now 1 have something j
: that l can give them.’’
, TAKING THE FARM OI F OF THE
! “What is ihe difference between a
' practical and a theoretical farmer?”
j "A theoretical farmer,” answered
j Farmer Ccrntossel, “is one that in-
sists on trying to make a living off
l the farm, and a practical one jes’
i laces the inevitable an’ turns the
j place over to summer hoarders.”—
' Washington .Star.
' I DWJiT WIND VOOA ftlUWT
CRITICISM OF MV PAINTINGS,
BECAUSE AFTER AlLWttAT
DO YOU KNOW ABOUT TUB/.J 1
. m. .. . »
MV WS3K REPflESEAlTS WE
. 'portrayal of soul-stuff - in
SPlftED BY Wt MAUlV OF IMAGINA-
TION * - CREATED, NOT TO SELL SOME
THliSfi BUT FOR ITS OUM SAKE I.....
AFTER ALL W>MT iMPtftWEHBIT CAN BE MAtlT
om WE SvCxSAH/ART rott AQTS
I Relieves a Headache or Neuralgia in
39 minutes, checks a Cold the first
day, and checks Malaria in three days.
666 Also in Tablets.
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Cross, G. W. Mount Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 12, No. 139, Ed. 1 Saturday, August 30, 1930, newspaper, August 30, 1930; (texashistory.unt.edu/ark:/67531/metapth783336/m1/3/: accessed December 13, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Mount Pleasant Public Library.