Mount Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 10, No. 133, Ed. 1 Tuesday, August 13, 1929 Page: 3 of 4
This newspaper is part of the collection entitled: Mount Pleasant Area Newspapers and was provided to The Portal to Texas History by the Mount Pleasant Public Library.
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MT. PLEASANT DAILT TIMES TUESDAY, AUGUST 13, 1929.
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DID YOU EVER STOP TO THINK?
-By—-
Ed&on R. Waite
Shawnee, Oklahoma
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E. Lansing Ray, President and Editor of the St. Louis
Globe-Democrat, says: . . .
“Did you ever stop to think of the responsibility which
the industrial and commercial firms are assuming in
this day and age to help mak elife more livable?
“Their duty does not end with the manufacturer of the
products whcih they make. It takes them still furth-
er into the task of educating the world to the proper
and profitable use of those products.
“Here is a fir mmaking, let us say, an appliance for use
in offices. Not content with merely turning this ap-
pliance out upon an indifferent market this firm in-
vests large sums of money in advertising to demon-
strate to executives the need of the product in their
work.
“Here, it seems to me, advertising performs one of its
most important tasks. It shows how new inventions
may b eused to simplify tasks,eliminate waste, to min-
imize error—in short, to increase efficiency.
“You have seen this same process applied to various
phases of living. You have seen the advertising of
flour and shortening and flavoring extracts directed
to home-makers, in order that they may be taught new
and better mtehod sof preparing delicious meals.
“You have seen the advertising of educational institu-
tions designed to stimluate, in men and women the am-
bition to use their golden hours for self-improvement.
“Study carefully the massages of these modern teach-
ers—the manufacturers, the merchants, the institu-
tions—who first devise new and useful things for us
all, and then go a st*>p further, and show us why we
need them nad how ive may possess and use them ”
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Cross, G. W. Mount Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 10, No. 133, Ed. 1 Tuesday, August 13, 1929, newspaper, August 13, 1929; (https://texashistory.unt.edu/ark:/67531/metapth784201/m1/3/: accessed April 19, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Mount Pleasant Public Library.