Mt. Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 12, No. 252, Ed. 1 Friday, January 8, 1932 Page: 3 of 4
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MT. PLEASANT DAILY 1IMES
FRIDAY, JANUARY 8, 1932.
Scrivenor Charged with Murder of Three
Pictured center is W. S. “Shilo” Scrivenor as he appeared with T.
Binford, Harris county sheriff, and Percy Heard, Houston chief of
police, after his capture in Des' Moines, Iowa. Scrivenor was brought
back to stand trial January 18 for the murder of Keggy Jones, and his
wife, Jane Jones. He has since been charged with three other men with
the murder of Austin Preston, prominent Victoria, Texas, cattleman,
whose murder in a Hot Springs, Ark., hotel has been a mystery for
YOUR BUSINESS MESSAGE
A certain Palestine merchant, an-
xious to do some effective newspaper
advertising, but who seems to think
he does not know how, is a good sales-
man, making a success of his person-
al efforts, selling most effectively
across the counter.
In discussing this with the writer
he said he did not know how to write
an advertisement. He was reminded
he knew, how to make an attractive
sales talk to the individual who faced
him. Well the newspaper message
needs to be just that sort of thing—
a convincing talk on the goods he is
trying to sell. And really it is not a
For District Judge:
SEB F. CALDWELL
I. N. WILLIAMS
For District Attorney:
For District Clerk:
A. B. (CUB) GILPIN
For County Judge:
R. T. WILBANKS (Re-election)
Q. C. GADDIS
SAM T. SMITH
Fo.r County Clerk:
For Tax Assessor:
JOHN M. WILLIS
For Tax Collector:
W. A. HAYDEN
JOHN T. LEFTWICH
For County Treasurer:
J. D. McCLUNG
For Commissioner Precinct 1:
W. P. CAMPBELL
^ HERE is a purely
which has bene-
fited thousands of
men, women and
which you should try when
troubled with constipation,
or biliousness. Mr. H. H.
Rogillio, of Lake Charles, La.,
writes: “When I let myself
get constipated, I feel dull
and sluggish and all out of
sorts, not equal to my work.
When one has this feeling i»
Is time to take something be-
fore he feels worse. I cer-
tainly have found Black-
Draught quick to relieve. I
used to have severe head-
aches and suffer a great deal.
I found this came from con-
stipation, and that Black-
Draught would correct it.
That is why I began using
hard task to write convincing copy.
One needs to give time to the pre-
paration of advertising matter. Then
copy should be made plain and specif-
ic, jure like a sales talk across the
Description should reflect a know-
ledge of the merchandise offered, but
in doing this, use of technical terms
not understood by the buyer should
The sales message should tell a
complete story, leaving nothing perti-
nent to the imagination. i
This man was told he should adver- ^
tise for the same reason he talked—
to get his message across.
The right advertising media should j
be chosen with care. Entirely too
! much advertising money is spent in
j needless duplication, or through me-
! dia that does not get. the message
! into the hands of the prospective
I buyer. So, watch results, and stick ^
j to that newspaper that gets results.
If disposed to do so, an advertiser
| should donate to chariey, but not thru
advertising as an act of charity, or j
as a donation. Do not he an easy 1
mark, because advertising is a serious
business concern. ,
1 And watch successful business men.
I When they quit advertising, then you
! may successfully quit. But until
i they do quit, you had better keep
' your advertising going.
A false economy has caused men to
i quit advertising and has caused them
| to fail sometimes, when success was
i just through sticking to a good pub-
i licity program. |
j Advertising is a big game, and is
j tremendously successful, when done
in the right way, and by the right sort'
; of fellow, with the right goods and |
I the right prices.—Palestine Herald.
If you have a fair job and remnuer-
ation is steady, be thankful.
Perhaps you do have to work harder
to earn it these days.
Seme of the work which used to be
done by others may have been added
to your job, but what of it?
In some instances, it may be true
that men are imposed upon in the
name of present depression, and com-
pelled to do more than their share.
Notwithstanding, you should still
consider yourself lucky to have work.
I housands of men more capable
than you would be pleased to accept
your place and would consider them-
selves lucky to have such a job.
It is true that every man should be
provided with the opportunity to work
for a living and they should not be
required to do more than a fair
amount of work in order to earn it.
But exceptional conditions have
made this impossible.
Output must be curtailed, if it can’t
be sold, with decrease in labor re-
quired, hence the difficulty in find-
In times likes this the man who gets
work of any kind should rejoice.
He should put forth his best efforts
to be worthy of the place, and do it
Notice to Delinquent Tax Payers of Ml
Pleasant Independent School District}
The last Legislature passed a special
law releasing all interest and penalties on
your school tax if paid by Jan. 31, 1932.
You can make quite a saving by paying
your delinquent tax by that date. We
urge you to take advantage of this special
offer. But, if not paid on or before Jan. 31,
1932, suit will be filed immediately and at-
torney’s fees and other court costs, penalty
and interest will be added.
D. FRANK SIMS, School Tax Collector j|
T. R. Florey Jr., Attorney for the School *■
Almost twice as much cotton was
°'inned in Bowie County to Decem-
ber 13, this year, as was ginned to
the same date last year. The price,
of course, was about half the price
prevailing last year, but the crop cost
■Uich less to produce. Despite the
low price this year, therefore, large
numbers of farmers actually made
mure money on their 1931 cotton than
j they did on their 1930 cotton. In ad-
dition, they raised ample supplies of
! food and feed this year as against
practically nothing of those items last
year. From every point of view, ag-
ricultural conditions here are better
than in 1931, although admittedly
there is still plenty of room for im-
provement. A program of farming
j for a living of the farm, with feed
, and food, and poultry and lairy pro-
' ducts sufficient for home eonsump-
! tion, should be the goal of every
1 farmer—then some cotton for a cash
j crop.—Texarkana Gazette.
In 1695 the town of Eastham. Mass.,
passed an ordinance requiring every
unmarried man in the township to
kill six blackbirds or three crows.
Water pouring through spillways!
of the Panama canal is estimated at j
103,000 cubic feet per second. *
A “taxicab” chariot,’ used in Rome
before the time of Caesar, computed
the fare by pebbles dropped into a
‘Jhe Vegetable TONIC
WILHITE & PORTER. Druggists
‘‘You Are Wanted |
on the Phone”
Mrs. Climber—I’m going to enter j
Fido in the dog show next week.
Friend—Do you think he will win? !j
Mrs. Climber—No, but he will meet
some nice dogs.
Phone 314 for BABBLIN’ BROOK
How to train BABY’S
I Babies, bottle-fed or breast-fed,
; with any tendency to be constipated,
! would thrive if they received daily
! half a teaspoonful of this old family
1 doctor’s prescription for the bowels.
| That is one sure way to train tiny
i bowels to healthy regularity. To
i avoid the fretfulness, vomiting,
i crying, failure to gain, and other ills
j of constipated babies.
Dr. Caldwell’s Syrup Pepsin is
!. For this, you have
good for any baby. Fa
The word of a famous
seven years of practice taught him
just what babies need to keep their
little bowels active, regular; keep
little bodies plump and healthy. For
Dr. Caldwell specialized in the treat-
ment of women and little ones He
attended over 3500 births without
loss of one mother or baby.
Da. W. B. Caldwell's
A Doctor's Family Laxative
YOU ARE PROMPT to respond to the ring of your
phone. The very idea that some has a personal mes-
sage for you intrigues your interest.
Has it ever occurred to you that back of every ad-
vertisement in this paper there is some one with a per-
sonal message for you? More foten than not these
advertisements were written with you in mind. It is
impossible for most merchants and manufacturers to
give you a phone call about their goods, their wares,
or their services. So they pay us for the privilege of
calling these things to your attention in our advertis-
Give an advertisement the same attention you give
to a phone call. Many of them are just as important
to you—and just as interesting. They will help you
to economize and keep posted on news of vital interest
to you and your pockevbook.
Don’t lay this paper aside, today, without reading
THEY ARE PERSONAL CALLS FOR YOU
‘ ^mrnmnB iiiiiii ........BiMriiw—
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Cross, G. W. Mt. Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 12, No. 252, Ed. 1 Friday, January 8, 1932, newspaper, January 8, 1932; (texashistory.unt.edu/ark:/67531/metapth784525/m1/3/: accessed September 21, 2018), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Mount Pleasant Public Library.