Mt. Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 7, No. 104, Ed. 1 Thursday, July 16, 1925 Page: 3 of 4
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MT. PLEASANT DAILY TIMES THURSDAY, JULY 16, 1925.
wrpv AnvFRTISING CEASES
SAVE THIS COUPON
IT IS WORTH MONEY
This coupon and 5c will admit any child under 12 years or
with 15c will admit any adult to the
Friday night or Saturday Matinee to see the SENSATION-
AL CHAPTER PLAY “The Riddle Rider” with William
Desmond and Eileen Sedgwick.
Citation on Application for Letters
THE STAl’E OF TEXAS
To all persons interested in the
Welfare of Zenobia Blalock, Geral-
dine Blalock, Robert Dale Blalock,
Minors, Noma Blalock has filed in
he County Court of Titus County, an
application for Letters of Guardian-
ship upon the persons and Estate of
said Minors which said application
will be heard at the next term of
said Court, commencing on the 3rd
Monday in August, A. D. 1925, the
same being the 17Lh day of August,
A. D. 1925, at the Court House there-
of, in Mt. Pleasant, Texas, at which
time all persons interested in the
welfare of said Minors may appear
and contest said application, if they
see proper to do so.
HEREIN FAIL N'OT, but have you
before said Court, on the said first
day of the next term thereof, this
Writ, with your return thereon, show-
ing. how you have executed the same.
Given under my hand and the seal
of said Court, at office in Mt. Pleas-
ant, Texas, this thetlOth day of July,
A. D. 1925.
W. E. McCLINTOCK,
Clerk County Court, Titus Co., Texas.
By Floyd Keith, Deputy. 11-2
A generation ago “St. Jacob’s Oil’’
was one of the most widely advertis-
ed products in America. It was a
patent medicine enjoying enormous
sales. When Charles Vogeler, the
head of this business died, an “ex-
pert” went over the balance sheets
and saw the enormous advertising
This “expert” trimmed the adver-
tising expenditure to little or noth-
ing, reasoning that it was unneces-
sary to spend money any longer to
advertise it. Orders dwindled as ad-
vertising contracts ran out; business
departed, never to return and it is | Mars!
safe to speculate that hardly one in Paris
EAST TEXAS LEAGUE RESULTS
The results of the East Texas
League Wednesday are as follows:
Longview 3, Greenville 1; Tyler 10,
Marshall 5; Texarkana 5, Paris 4.
The Texarkana win gives them an
even break with Paris in the play-off
for the championship of the first
half of the season. The last game
will be played at Paris today. The
Mt. Pleasant Cats, transferred to
Longview, have won every game
since going to that place, which
shows that they could hm-e wen here
if they had tried hard enough.
Standing of the Clubs:
to almost any great advertising con-
cern today.—St. Louis Times.
A baby boy was born 6,600 feet up
in the air in an airplane enroute from
Budapest to Naples.
or ever heard of St. Jacob’s Oil, one ^ Longview ....................22 11
of the best known products on the , Greenville ..................22
continent 35 years ago.
A similar thing happened to James
Pyle’s “Pearline”—a company which
used a $500,000 advertising fund as
far back as 1904 and was one of the
best known products in the entire
w'orld. The ad fund was “lopped
off”; the business went dead. It tried
unsuccessfully to make a come-back
in 1914, and sold the plant for junk
to a large soap manufacturer. Kill-
ing off the ad appropriation wreck-
FITS WILL BE MUTUAL
“This is the gown,
guarantee a fit.”
“What is the price?”
“Two hundred dollars.”
“I also guarantee a fit when my
ed both of these prosperous business- husband hears that.”—Louisville
es and it would do the same thing Courier-Journal.
On taste atone, Chesteifteid
has won the endorsement of
men in every walk of life
SUCH • POP ULAB.ITY * MUST
DESE P-V e d
Mrs. Keith Entertains
One of the prettiest and most en-
joyable functions of the week, de-
spite the extreme heat, was the bridge
I party given on Tuesday afternoon by
Mrs. Geo. L. Keith, honoring her
; daughters, Mrs. Vard Keith of Pine
I Bluff, Ark., and Mrs. W. S. Moody of
j Dallas, also her guest, Mrs. E. Id.
j Wohlfahrt of Dallas,
j The colorful blossoms of : ummer-
| time added floral charm, harmoniz-
ing most charmingly with the airy
summer frocks of the guests.
Eight tables of players participat-
ed in the pleasures of the game, with
the high score favor going to Mrs. J.
B. Hamilton, the cut to Mrs. D. M.
Witt, with dainty gifts to the honor-
Misses Mary Katherine Williamson
and Louise Keith Moody of Dallas
served refreshing fruit punch
throughout the afternoon.
Cooling refreshments were served
at the close of the game to Mesdames
| Vard Keith, W. S. Moody, E. H.
| Wohlfahrt, Wilson Jones, H. Shaw,
D. M. Witt, J. F. Vermillion, S. C.
Broadstreet, O. A. Thrasher, J. M.
Badt, O C. Lilienstern, J. B. Hamil-
ton, J. R. Hart, Geo. L. Lilienstern,
Taylor Guice, R. M. Lockhart, E. S.
Lilienstern, J. E. Martin, Hyman
Badt, Chas. Lide Jr., Hiram Brown,
| C. L. Duncan, H. M. Butler of Suf-
folk, Va., C. R. Batte of Ft. Smith,
Ark., Raymond Vermillion of Jack-
sonville, Walter Prince of Fittsburg;
Misses Lalla Pounders, Marie Schwab
and Tina Davis
Formula:—7 pounds green toma-
toes, 2 gallons water, 1 quart lime,
4 1-2 pounds sugar, 2 quarts vine-
gar, 6 strips of cinnamon hark 1 1-2
or 2 inches long, 1 teaspoon grated
nutmeg and 1 teaspoon ground gin-
ger tied in a cloth.
Procedure:— Slice green toma-
toes 1-4 inch in thickness, place in
porcelain lined or granite vessel.
Cover with the 2 gallons of water in
which the quart of lime has been dis-
solved. Let stand 24 hours. Re-
move, rinse well through several cold
waters to remove lime sediment.
Dissolve sugar in vinegar, add cin-
namon ‘ticks and cloth containing
nutmeg and ginger. Bring to a boil,
add slices of green /tomatoes and
boil rapidly until slices are glazed and
syrup clings to the spoon in drops.
Fill sterilized jars with the slices,
arranging cinnamon sticks attractive-
ly with the slices in the jar. Discard
the cloth containing nutmeg and
ginger. Process quarts 10 minutes,
pints 7 minutes.
First Show at 7:30
Lioocrr it Mmi Tobacco Co.
IESSE L LASKY'
RICHARD DIX lands the hit of his
life with this fast action-comedy.
The story of a young man who had
^ghtning in his
ALSO GOOD COMEDY
Here’s what’s next.
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Cross, G. W. Mt. Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 7, No. 104, Ed. 1 Thursday, July 16, 1925, newspaper, July 16, 1925; (texashistory.unt.edu/ark:/67531/metapth785118/m1/3/: accessed January 17, 2019), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Mount Pleasant Public Library.