Mount Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 10, No. 102, Ed. 1 Monday, July 8, 1929 Page: 3 of 4
This newspaper is part of the collection entitled: Mount Pleasant Area Newspapers and was provided to The Portal to Texas History by the Mount Pleasant Public Library.
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IWT. PLEASANT DAILY TllMTES MONDAY, JULY 8, 1929.
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Z>/Z) FOt/ JST^iR STOP TO THINK?
-By---
EDSON R, fFA/F#
Shawnee, Oklahoma
John L. Brady, Co-Publisher of the Blackfoot (Idaho)
Daily Bulletin, Says:
THAT an outstanding reason for American su-
premacy is our persistent and intelligent advertising.
While some of our foreign cousins boast, we just ad-
vertise. We have efficient foreign cousins who are
less wasteful than we, but we advertise better. It is
the American way. We know what we have and let
the fact be known.
By advertising we express ourselves as much as
possible through our manufactured products. We
are able to meet keen competition and pay good wages
because by advertising we have a rapid foreign turn-
over.
What is true of the nation is true of individual
business. The merchants who last are the merchants
wh aodvertise. They succeed because they let the ex-
cellence of their goods be known and because they
have increased their sales they can sell cheaper.
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It is all very well to put a light under a bushel,
but the firms which conduct their publicity in this
way soon find themselves out of business. The prob-
lem is not “does advertising pay” but it is that it is
becoming such a science to meet advertising compe-
tition.
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Cross, G. W. Mount Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 10, No. 102, Ed. 1 Monday, July 8, 1929, newspaper, July 8, 1929; (https://texashistory.unt.edu/ark:/67531/metapth785204/m1/3/: accessed April 23, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Mount Pleasant Public Library.