Mt. Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 12, No. 95, Ed. 1 Friday, July 3, 1931 Page: 3 of 4
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MT. PLEASANT DAILY TIMES FRIDAY, JULY 3, 1931.
I “Mr. Merchant: Demand of the
i advertising salesman that he put
♦ hiinwplf in your nlaot* »nH from + Yvul
I position build your advertising cam-
paign. If you do this and have the
' right kind of co-operation, you v ill
discover that the newspaper is the
‘power behind the throne’—the vital
stimulant >hat is needed in both good
times and not-so-g,tod-times to make
your position stable in your commun-
Local Film Debut
For Riggers’ Mystery
“The Black Camel,” Cox
Successor to “Charlie Chan Carries
On” with Warner Oland Again in
Principal Hole of The Suave
Oriental Detective Hero, as
Charlie ( han
irresistible, soft, pearl) loveli-
ness that, will add years of youth
to your appearance. The effect if
so delicate and natural, the me o.
a toilet preparation cannot be d •-
tcrted. Lasts thruout the d.'.y
without rubbing ofi, streaking or
showing the effect of moisture.
White, Flesh ana Bschcl Shades
directed both pictures, took his entire CONDITIONS GETTING
company to Hawaii to film the ex- NO BETTER FAST FOR
ic. ioi scerics «j4 “The Pluck Cu.m ! ’ THIS HARb-LeCki^
and thus secured some magnificent _
Mystery backgrounds. j Whitten, S. D., July 2.—J. Gacis-lcr-
1» the new picture the diplomatic ger, farmer of near here, believes he.V,
Charlie comes early on the scene when had his share of the “hard luck” f«v
a Cam jus screen star. Shelah Fane, is this spring. Hen ’s hi* recent/,
found mysteriously murdered an her J The gra.-shoppers ate all hi.- crop.-. *
luxurious ate at Waikiki Beach.; His barn buVned, destroying hi- :»•■<*«.
^here is a group of dinner guests, any grain ami harness. Lightning; straefc
Teaming with thrills and suspense, of whom might have committed the i his home, stunning his wifa and
‘The Black Camel, ’ come, to the lit- crime, a; veil as several other sus- riously injuring his daughter-tn-oxw.
US Theatre today as a worthy suc-
cessor to “Charlie Chan Carries On,"
and again with Warner Oland in the
role of the suave Chinese detective.
Two of the most noted players on
That some cities are satisfied with
just mavking time.
A city is only as progressive as its
it takes better business to build
■cities and it must be done by business the Hungarian stage, who each
| men who should have the united sup- fame subsequently on the American dramatic sudd nrie^-. discloses the 000 barrels. He says wo hav. *nfy
| port of all. screen, are reunited again in the Fox two killer.-. A delightful romance used 2 percent of our oil supply aari!
j Every effort should be made to ex- Films production of Earl Derr Big- between the a toss' protege and her that there is 140 years supply if *<>«.•
! P^rcd the trade territory of the home Kel-S» thrilling mystery story, “The hoy friend is cleverly interwoven with oil ahead.
! city. Every dollar brought into the ninf.i- rom^l ” the rest of the story, and the actual
l e is. and Charlie’s job of finding the who is now in a Winner hospita
guilt)- man soon becomes a compll- _____
cated ne. I
But through this tangled web of Dr. Ralph Arnold, prominent L . i>.
plot and irdiiguo, Charlie steadily geologist, estimates this coorctty-•
makes his way. and eventually, with potential oil resources at 71 !,<*'«>h*l-
O' v >u= Kr1 fr 3' dr dr1 =0 =0" ^ ‘I? ■5’ A* 'v1 "O3 "S’
ft ,> A .!> # <= ,y $ c> ft ft ft ft ft ft ft j
YOU EVER STOP TO
By Edson R. Wait<*
j home city brings new money into lo-
j cal circulation. Cooperative effort
I will attract business to any city.
Citizens can attract favorable at-
j tention by constant boosting.
! I1‘ the home folks don’t boost the
j home city, nobody else will do it for
i Everybody should boost the home
Bela Lugosi and Victor Varconi filming of all ‘he exterior scenes in
both scored in Budapest theatrical Hawaii gives the production a sceni-
circles and p’ayed together in several rally gorgeous and authentic setting,
dramas, before coming to America, j Sally Filers and Robert Young play
While they have been close friends the romantic leads, with Bela Lugosi
during their Hollywood careers, this as the mysterious fortune teller Tnr-
is the first time they have appeared neverro, and a splendid supporting
An automobile designed by u d, .-
ifornia man to break all speed m-jee'--
will be driven by separate inotit- .in
An English aviator has built u aiva-
together on the screen. Lugosi enacts cast includes Victor Varconi, Dorothy el airplane with automatic camr li-
the sinister role of Tarneverro, the Revier, William Post, C. Henry Gor-
I city, praise it, talk well about it, fortune teller, and Varconi that of don, Marjorie White, J. M. Kerrigan,
j speak well of its citizens and its in- R bert Fyfe, the ex-husband of Dr.ro- Violet Dunn. Richard Tucker, Rita
that is flown successfully with a trus-
tor of one-eighth horsepower.
--- ’ on the beach at
Eldon Schmid went to Kilgore Fri- pj0f 0f the film.
As in the recent “Charlie Chan
father. CaiTies On,” Warner Oland again
portrays the part o
thy Revier, whose myst. nous muider R>>sc-1; . Mary vK.rdan, Otto Yamaoka
Waikiki starts the and Murray Kinnell.
Orville Elder, Publisher of the
Washington (Iowa) Journal, says: \**y to spend the week end with his
“The man who bar advertising
space to sell it and rolls it has just , . ,
be-nm his job He must supplement ^ he only known heath hen in exls- bland but brilliant Chinese detective day to tneir home in Mexia.
hiiT sale with constructive effort that i U nco is to be found cn Martha’s Vine- who solves the problem in an exciting
Mrs, X. L. Benson and son, Ralph,;
who have been the guests of Mrs. I
Chailie, lho Vera Schmid this week, n ‘timed Fri- 1
extends into the place of business
of the advertiser and helps that ad- |
vc-rtiser realize on his space invest-
ment. - I
“If he doe-; not do this he runs a |
chance of making no future sales to |
the space customer. The advertis-;
irg salesman must know his goods
and, more than that, he must know
his customers problems; his dif-
ficulties; his weaknesses; his strong
“Unless the advertising salesman
has the vision to direct a campaign
dear through, he is handicapped. So
advertiser and advertising salesman
must team up, and if they do team up
—set their wits and their brains to
co-operative effort—mountains can be
moved and dead bones made to rattle.
yard off Massachusetts.
fashion. Hamilton MacFadu n who Meed Jod rnntirir ?—CaTl 1 ?
\\ ILHITE & PORTER, Dnsggvvt#-
for RENT—Nicely furnished bed-
room. See or phone Mrs. Max F ore,
Phone 346-W. 2-6t
FOR RENT—Five room residence,
sewerage and bath; well located.
Chas. O. Lide.
WANTED TO TRADE—A good
farm for Mt. Pleasant property.—R. |
L. Witt. f V 29-6
Easy Payments, running 10 to 24
J. A. Davis
1 SOLICIT YOUR
Plumbing, Steam and
First Class Work Guaranteed
M. EFTON FULLER
1 sell K. C. A. and Vic-
tor Radios Repair and
Service all Makes Test
Tubes Free. Used Ra-
dios at a Bargain.
Millions Ha vs Athlete's Foot
Why suffer from the queer skin
---- severe Itching of
et, cracking, peeling skin,
m, Trench Foot or
-------------- when you can avoid In-
fection and quickly heal your skin
with Dr. N1 - M|— - —
on the fan
toea and feet, era
blisters, Ringworm, '
Hand Itch, when yoi
and quickly heal your skin
•r. Nixon's Nixoderm? Based
famous English Hospital for-
.........liscovered by a leading Lon-
lon skin specialist, Dr. Nixon’s Nix-
oderm acts with amazing speed, be-
cause designed for this particular
skin disease. Nixoderm is guaran-
teed. It must stop Itch and quickly
heal your skin or the email cost will
WILHITE & PORTER, DRUGGISTS
Big kernels in small
In Addition to the advertisements of the big de-
partment stores, of the grocery and hardware stores,
of the millinery, clothing and shoe stores, there is an-
other kind of advertising that* is being read more and
more by readers of this newspaper. That kind of ad-
vertising is the Classfied Columns.
A man or woman wants a job. They read the “Help
Wanted” columns and probably insert an advertise-
ment of their own under “Positions Wanted.” Em-
ployer and job seeker soon get together to the benefit
of both. A man may want an automobile—possibly
he cannot afford a new car, so he looks in the “Used
Car” columns and finds just the car at the price he can
afford to pay. Some one has lost a pocketbook, valu-
able papers or even a pet dog. The “Lost and Found ’
columns soon bring loser and finder together.
The Classified Columns are so arranged that any
one can readily find what he seeks Quickly—business
news, machinery and tools, household goods, horses,
dogs, cats, canaries, etc. They enable you to locate
what you are looking for in short order.^ So in read-
ing advertising do not overlook the classified columns
—the individual advertisements do not take up much
room, but like the meaty nut they may contain a big
kernel in a small shell—just for you.
Read the advertisements for
your own good .. * classified columns as well as
/ ” display advertisements
so, 'X!?* n.
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Cross, G. W. Mt. Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 12, No. 95, Ed. 1 Friday, July 3, 1931, newspaper, July 3, 1931; (texashistory.unt.edu/ark:/67531/metapth785416/m1/3/: accessed December 16, 2017), University of North Texas Libraries, The Portal to Texas History, texashistory.unt.edu; crediting Mount Pleasant Public Library.